Born in Harare – Zimbabwe in 1972, Sam Pegg has become an icon on both the local and international modelling circuit since her first assignment. Her amazing adaptability lead Ford model agency in New York to offer her to move to New York at 13, but she declined. At 15 Elite – Paris signed her immediately for her European representation.
Whilst in Paris the leading Fashion & Perfume houses, Cacharel, Dior, Galliano & Vivian Westwood, and Versace, versus, approached Sam to work in their latest collections, runway or print. Sam has appeared on the front cover of numerous glossy magazine worldwide, and shot fashion and beauty editorials for most magazines, those being: Cosmopolitan, Style, Madame Figaro, Marie Claire, Cientacosa,American vogue , Elle, – French, Italian, English & German editions, to name only a few. She has had the fortune to be photographed by the world's finest and most celebrated Photographers, namely: Robert Erdmann, Philip Dixon ,gerda genis , Anne meinke .peter Lindbergh , Ellen von untwerth, Patrick Demarchelier, Fabrizio Ferre, helmut Newton are named her favourite photographers in fashion. Some of the campaigns shows & shoots she has worked on include: Armani, Yves Saint Laurent, Cacharel, Lou Lou, L'Oreal, Emanuel Kahn, Emmanuel Ungaro, and Watermen Pens & Mondi.
Also to her list of credits are over 130 television commercials, most of the world’s leading catalogs. Sam also appeared in a lead role in the Mercedes Benz promo ‘’movie’’. From the age of 16 – 28, Sam based herself in Paris. The latter, with her husband, in order to be centrally located for work purposes. Her then husband was approached by Francis laLanne to produce, the song, and ‘Regardez mois’ in London.
During this time Sam was called upon to re-invent Francis's celebrity image and gathered the world's finest couture icons to assist. New York based Kithe Brewster – stylists to the stars, appointed Sam to liaise with the Parisian fashion houses assisted him a few times in Paris. Upon gaining a solid reputation in the business of co-ordinating any project no matter what the size and scale, she was approached by a Monaco resident who approached Prince Albert of Monaco and suggested her to co-ordinate the filming of a music video for the official signature song of his charity foundation, A.M.A.D. For the music video she too was in it and has head to toe body make up as the Sphinx and given the unofficial title of "The Eye of the Sphinx that watched over Monaco”.
In 2000 she returned to Cape Town with her son Jagger, where she opened 'Cookie Crew', a company that specialises in styling local Celebrities Top billing TV show and contributed to G Q magazine and she continued to grace covers, runways & T.V screens as one of South Africa's most sought after models. Sam is a renowned photographer and has done work for G.Q, Glamour, Vertigo and Aca Joe. She has shot many celebrities such as Christina Storm and Josie Borain, Michelle McLean, to name just three leading industry names. October 2005 was a second milestone in her personal life with the birth of her daughter Noa. 2007 saw Sam grace South African TV screens as a judge on REVLON Supermodel 2007, a 9 episode reality television series on SABC3.
She too is a Director and shareholder of Ecohealth a company that creates and distributes all natural eco-friendly and recyclable products that were previously not freely available to the South African public.
She regards herself as a 'Muse' due to her talent of seeing the bigger picture, being able to make things happen at the drop of a hat and inspire people to be the best they possibly can be.
"Most things are possible if you only believe in yourself, your talent and seek Faith in all things you do." states Sam.