The wait is nearly over… with just a few days to go until the South African release of the highly anticipated Star Wars: The Force Awakens in IMAX® 3D on 16 December 2015.
The film releases at Ster-Kinekor cinemas countrywide – including its IMAX and Cine Prestige theatres – two days before its US release. This seventh installment in the Star WarsTM Saga promises to be an adventure of epic proportions as audiences travel back to a galaxy far, far away!
As Star WarsTM fever grips South Africa, Ster-Kinekor has announced that advance bookings to watch the film in its IMAX® 3D theatres have reached record levels. To date, more than 34 500 tickets have already been purchased to watch Star Wars: The Force Awakens at Ster-Kinekor cinemas across South Africa.
Of these pre-sales, more than half the tickets – 18 300 (as at 09 December) – are bookings to watch the film in IMAX® 3D, which offers the most immersive cinematic experience in which to watch this latest film in the Star WarsTM Saga. Come 16 December, Ster-Kinekor estimates that pre-ticket sales across all its cinema offerings – IMAX® 3D, Cine Prestige 3D and in 2D and 3D at all other Ster-Kinekor cinemas – could reach record-breaking levels.
This figure also represents the most advance bookings of any IMAX title for Ster-Kinekor, which is quite an achievement, considering that this number of tickets is spread across only six screens: the IMAX theatres at Gateway in Durban, The Grove in Pretoria, CapeGate in Cape Town, Baywest Mall in Port Elizabeth, Cradlestone Mall in Krugersdorp, and the new IMAX Theatre at Eastgate in Johannesburg.
Star WarsTM fans of all ages who have followed the saga will now be able to return to that galaxy far, far away, meet new heroes and villains, and welcome back some old friends in Star Wars: The Force Awakens. Set 30 years after Star Wars: Return of the Jedi, cinema-goers will be able to delve into the events that transpired after the Rebel Alliance triumphed over the evil Galactic Empire over the forest moon of Endor.
The IMAX® 3D release of Star Wars: The Force Awakens has been digitally re-mastered into the image and sound quality of an IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customised theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie, and part of the Star WarsTM action. For an experience of universe-sized proportions, witness this adventure unfold in 3D at a Ster-Kinekor IMAX cinema near you.
(issued by Ogilvy Public Relations on behalf of Ster-Kinekor Theatres)