Cinemark walked away with the MOST Award in the Cinema category at this year’s 8th annual MOST Awards celebration, making it two wins in two consecutive years.
The MOST Awards recognise the ‘best of the best’ media agency and media owner sales teams, as voted by their peers in the industry. The awards recognise knowledge of own brands and the broader media landscape, knowledge of client brands and the market landscape, service delivery, innovation, authority and involvement. This year’s event was held at the Wanderer’s Club in Illovo, Johannesburg, on 13 September.
“Having scooped the award for Best Media Owner in the Cinema and Television category in 2015, Cinemark was once again successful in lifting the 2016 MOST Award for Best Media Owner in the Cinema category. This is an amazing achievement and testimony to the hard work and dedication of the sales team in a challenging economic environment. We would like to thank the industry for recognizing our winning sales team with this award,” says Motheo Matsau, Chief Marketing and Sales Office of Ster-Kinekor Theatres.
“The team has displayed determination and innovation in its approach to putting clients’ brands on the big screen. Their success reinforces cinema as a captive media platform that delivers superlative audience attention and influences consumer behavior towards advertised brands. The medium offers fewer distractions – in fact, research shows that adverts are regarded as part of the overall cinema entertainment package.”
The team has focused its efforts on offering solutions that achieve a client’s particular business objective or sales target. “Our unique approach to offer clients different ways of buying cinema results from our understanding of their specific requirements. We are able to create highly targeted campaigns in cinema that guarantee audience numbers to provide business solutions,” comments Leslie Adams, General Manager: Sales of Ster-Kinekor Theatre, who accepted the MOST Award together with the Cinemark sales team.
“Having been recognised by the industry as the best media owner in the cinema category, we would like to challenge marketers and advertisers to put our winning team’s industry knowledge and service delivery to the test. Let us create a bespoke cinema campaign for one of your brands or products to achieve a specific business goal, and we think you will be amazed at the results,” says Adams.
Issued by Ogilvy Public Relations on behalf of Ster-Kinekor Theatres / Cinemark