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4DX Celebrates Two Years With “The Last Jedi”

4DX MARKS 2ND ANNIVERSARY WITH RELEASE OF NEW ‘STAR WARS’ MOVIE

‘Star Wars: The Last Jedi’ releases in all Nu Metro cineplexes this Friday – including multi-sensory 4DX, fully immersive Xtreme and ultra-luxurious VIP formats.

Johannesburg, 13 December 2017 – Nu Metro’s ground-breaking 4DX theatre-format celebrates its 2nd Anniversary in South Africa with the release of STAR WARS: THE LAST JEDI tomorrow from 20:00 – ahead of the film’s official global release this Friday, 15 December 2017.

One of this holiday season’s most highly-anticipated blockbusters, STAR WARS: THE LAST JEDI, will be showing at all Nu Metro’s cineplexes nationwide – including their multi-sensory 4DX- and fully immersive Xtreme-theatres, 3D cinemas and Nu Metro’s luxurious “in-cinema dining” VIP-format.

Nu Metro opened Africa’s first ever 4DX theatre at Nu Metro V&A Waterfront with the release of STAR WARS: THE FORCE AWAKENS in December 2015. South Africa now boasts six 4DX cinemas nationwide, exclusive to Nu Metro. The release of the sequel – STAR WARS: THE LAST JEDI – promises to take cinemagoers on a movie experience like no other with the next-generation 4DX format.

Nu Metro’s 4DX has expanded at a rapid pace across South Africa, and is now also supported by the world’s top film-producing studios. It is considered as a respected format, which significantly enhances the cinema experience and literally makes moviegoers a part of the Big Screen-action.

In Lucasfilm’s STAR WARS: THE LAST JEDI, the Skywalker saga continues as the heroes of THE FORCE AWAKENS join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.

What is 4DX?

4DX features full-length movies in live action – a revolutionary cinematic experience that stimulates the senses using high-tech motion seats and special environmental effects including wind, fog, lightning, water, scents and lots more. These effects are synced perfectly with the action on-screen to create the most exhilarating, unmatched cinema outing – only at Nu Metro.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected action scenes; and they can smell the scent of the scenes on-screen – and be taken on an inter-galactic journey like no other.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg), Emperors Palace (Johannesburg) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

What is Xtreme?

Xtreme at Nu Metro can simply be summed up as “Big Screens, Big Sound, Best Digital Quality”. Nu Metro’s Xtreme cinemas combine Premium Large Format screens, 360-degree sound, along with recliner seating, advanced RealD™ “Precision White Screen” (PWS) digital projection technology (ensuring brighter, crisper visuals on-screen) and 4K Ultra High Definition visuals.

Sound in Xtreme cinemas includes overhead speakers and a large array of speakers placed strategically throughout the cinema—a vast improvement on the limitations of traditional cinema sound, moving past the confines of “stereo” or “surround sound” channels. Dolby Atmos delivers full all-around sound in the Xtreme cinemas at Nu Metro; sound objects can literally be moved around in 3D space.

Find Xtreme at Nu Metro Clearwater Mall (Jhb), Menlyn Park (Pta), The Glen (Jhb), Canal Walk (CT), Ballito Junction (KZN North Coast) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

What is VIP?

VIP upgrades the Nu Metro movie experience to first-class, with luxurious leather recliner seating, VIP lounge and an à la carte menu prepared in Nu Metro’s own kitchen by its executive chef (along with all the standard cinema catering fare – from popcorn to sodas, sweets and special combo offers). Select VIP cinemas also feature a licensed bar offering cocktails and other premium drink options.

Nu Metro VIP is the cinema experience of choice for discerning moviegoers who enjoy a cut above the regular cinema fare, with intimate in-cinema dining and a range of freshly prepared meals, hot and cold drinks. Meal and drink orders can be served in the VIP lounge or directly to cinemagoers in their comfy VIP seats.

All Nu Metro VIP cinemas feature world-class digital projection technology and the best in audio quality with full Dolby 7.1 sound in each cinema.

For more cinema info, showtimes and to book tickets for STAR WARS: THE LAST JEDI at Nu Metro (including 4DX and Xtreme) – call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX and Xtreme; loyalty discounts are not applicable.

**Standard pricing and discounts apply to all other cinemas.

Read about the launch of 4DX.

Read about the launch of Xtreme.

By Andrew Germishuys

Founder of SAMDB, Andrew has worked full time in the film industry since the early 2000's. He has trained as an actor, completing his LAMDA Gold Medal, and attending many courses in Cape Town acting studios, with masterclasses with some of the international industries top directors, producers and filmmakers.

Working as an actor and armourer in the film and television industry have given Andrew a great balance of skills across the board when it comes to the entertainment industry.

Catch him on Twitter: twitter.com/andrewgerm_za
And IMDb: www.imdb.com/name/nm5390453/