DISCOP Announces New Market: Sharm El-Sheikh

The second Dubai edition of the DISCOP film, television, online content, and adaptation rights market wrapped up earlier this weekon a strong note with 687 delegates in attendance, including 282 buyers, representing broadcasters, pay-tv operators and streaming platforms, primarily operating in the Middle East, Northern Africa and the Indian Sub-Continent.

As is the trademark of DISCOP markets, a host of deals were announced during 3 days of intense meetings and networking, with the exhibition space busy until the very last moment of the market.

Turkish companies Inter Medya and Mistco TV, along with Europe’s Mondo TV were just some of the companies that announced deals during the event.

Highlights from DISCOP Dubai included the ARAB FORMAT ACCELERATOR initiative that showcased 25 original scripted and unscripted shows ready to be adapted for Middle Eastern audiences, as well as a rich program of conferences and panel discussions focusing on coproduction opportunities.

Another highlight was the event’s opening keynote address from Dr. Riyadh Najm, CEO of Saudi Media Measurement Company, in which he gave valuable insights into the programming trends in Saudi Arabia, a country of some 30 million people, of which two-thirds are Saudi and one-third are ex-patriots. These insights were particularly relevant and topical in light of Saudi Arabia’s recent pledge of $64 billion into the entertainment sector.

DISCOP Dubai hosted India as this year’s Guest Country and more than 50 delegates representing in excess of 30 entertainment and media companies from India attended the market.

Additionally, a presentation from Sang Uk Park of The Korea Creative Content Agency (Kocca) also provided insights into another growing market, as he elaborated, “In 2011, format sales were just one million dollars a year, and in 2016 that number grew to 50 million, so they multiplied by 50.”

DISCOP Dubai reflected the growing business links between the Middle East, the Sub-Continent, and Africa, leading to the exciting announcement that from 2019, DISCOP will move its Middle East-focused market to Sharm El-Sheikh in Egypt.

Patrick ZUCHOWICKI, CEO of DISCOP, explains further: “Egypt is the region’s most prolific entertainment content producer with a population of 100 million people and a very dynamic industry. Bringing our Middle East-focused market to Africa will also strengthen our presence on the continent at a time where we see more and more partnerships between these two parts of the world.”

DISCOP Sharm El-Sheikh will take place from 26 to 28 February 2019 and will host Saudi Arabia as the official Guest Country, re-enforcing the importance of regional links and alliances.


By Andrew Germishuys

Founder of SAMDB, Andrew has worked full time in the film industry since the early 2000's. He has trained as an actor, completing his LAMDA Gold Medal, and attending many courses in Cape Town acting studios, with masterclasses with some of the international industries top directors, producers and filmmakers. Working as an actor and armourer in the film and television industry have given Andrew a great balance of skills across the board when it comes to the entertainment industry. Catch him on Twitter: twitter.com/andrewgerm_za Instagram: instagram.com/andrewgerm_za IMDb: www.imdb.com/name/nm5390453/