CTIFMF Announces Audience Development Selection

ENGAGE Selection Announced

The 2018 edition of the Cape Town International Film Market and Festival will take place from October 9th – 19th 2018 at venues across the V & A Waterfront in Cape Town. This year’s industry program is focused on opportunities that will have tangible beneficial outcomes for the film industry through various mechanisms.

The CTIFMF announced its ENGAGE program to specifically address the crucial elements of audience development and film promotion, often the biggest challenges for even the most well funded and well produced films.

This seven-day workshop under the guidance of international expert Valeria Richter has been designed specifically for the South African market and will empower delegates with the most relevant tools to promote films and develop audiences.

At the end of the workshop, each participant will be assigned a project from the WIP and will be expected to deliver an Audience Design Strategy, with a cash prize awarded to the most prolific two of the lot to craft an Audience Design Strategy in collaboration with the Festival Board for CTIFMF 2019.

The following professionals have been selected to take part in the program:

  • Carolyn Carew, Executive Producer – Free Women Films
  • Faye Kabali-Kagwa, Founder –  Six Degrees from Home
  • Motheo Matsau, Chief Marketing & Sales Officer – Sterkinekor
  • Moses Serugo, Journalist & African Movie Night – Kampala Founder
  • Nolwazi Magwaza, Account Executive/Co-owner – Versfeld & Associates/Memeza Communications
  • Sarah Summers, Filmmaker/ Programmer – Black Filmmakers Festival
  • Sean Drummond, Creative Producer/ Writer/ Co-Founder – Be Phat Motel Film Company / Shnit Worldwide Shortfilmfestival
  • Thandeka Zwana, Production and Development Executive – Indigenous Films

In response  to her selection, Thandeka Zwana has this to say: “What I see in this opportunity is space to grow, learn, turn it into a sustainable and effective business model.”

Sean Drummond is also excited about the opportunity, “I’m honoured and excited to take part and look forward to learning, expanding my networks and getting to be involved in ground level on some incredible projects.”

“I have attended festivals as a guest and only worked on the DIFF and it’s market DFM, so the opportunity of being one of the eight Audience Engagement Strategists has got me excited, but most importantly knowing I am adding value to the South African film industry fills my heart,” explains Nolwazi Magwaza.

According to Cape Town International Film Market Elias Ribeiro, “The strong group of professionals we have assembled for our ENGAGE program will have an impact in how local films are delivered to audiences in the long run. The collective brain power we have between different disciplines involved in distribution, exhibition, publicity, creative producing and festival programming is remarkable. We hope this will be the start of a lasting and strategically planned rise in popularity of locally crafted cinema.”

For more information on the CTIFMF, to secure delegate badges to the industry program or for tickets, please visit www.filmfestival.capetown