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Awards

AdFocus Awards 2020 Shortlist Announced

After three juries with four jury sessions the AdFocus Awards 2020 shortlist has been decided. This year the main jury sessions were a hybrid with both a physical sitting simultaneously to a virtual one for those who could not physically attend.

“It felt like we did not miss a beat. On the jurors’ part that required hours of commitment preparing and being present. As jury chair it was exciting to facilitate,” says Tumi Rabanye, AdFocus Awards Chairperson 2020/21.  

NEW AWARD

This year included a new Award, the Agency Adaptability Award. “This was a pride piece for 2020, that gave us the opportunity to see and highlight those agencies that had made the best of a very difficult climate,” says Rabanye.

“We drew major lessons from judging this particular award and it will be to see the lessons that get taken on from the winning agency,” she adds.

ROBUST ENGAGEMENT
Judging this year was interesting on so many levels. “With the two foremost being the climate within which it took place and the collective wisdom in the room,”  explains Rabanye.

She says that it was remarkable to have such robust engagement from some very reputable names. “The mix of skills and experience really showed.”

Overall, she says, the key outtake is definitely what resilience it takes to make it in the marketing communications industry. “Against all odds the industry continues to show up; that is a commendable feat against the exceptional backdrop of 2020!”

ADFOCUS AWARDS 2020 SHORTLIST

SMALL AGENCY AWARD

  • Hoorah Digital
  • Rogerwilco
  • Think Creative Africa

MEDIUM AGENCY AWARD

  • Duke
  • The Odd Number (Pty) Ltd

LARGE AGENCY AWARD

  • Joe Public (Pty) Ltd
  • King James
  • M&C Saatchi Abel
  • TBWA Hunt Lascaris JHB

PR AGENCY AWARD

  • Avatar PR
  • Eclipse Communications
  • Edelman
  • Razar Public Relations – a member of the M&C Saatchi Group

SPECIALISED AGENCY AWARD

  • Levergy
  • Retroactive
  • Triple Eight

PARTNERSHIP AWARD

  • Joe Public & Chicken Licken
  • M&C Saatchi & Takealot

TRANSFORMATION AWARD

  • DUKE
  • Joe Public United
  • Triple Eight

AFRICAN IMPACT AWARD

  • BCW
  • Dentsu Aegis
  • Triple Eight

ADAPTABILITY AWARD

  • FCB Joburg
  • Have You Heard
  • Triple Eight

NETWORK MEDIA AGENCY AWARD

  • Carat
  • The Media Shop
  • Vizeum

STUDENT AWARD

  • Dominic Hobbs –  University of Johannesburg (UJ)
  • Jenna Cawood –  Cape Town Creative Centre
  • Jessica Graham –  Red&Yellow

Lifetime Achiever, Industry Leader and Shapeshifter as well as the sought after Agency of the Year will be announced at the event. There is no Independent Media Agency Award this year.

Since their inception in 1990, the FM AdFocus Awards have been the leading platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well. The awards have grown to become a landmark on the SA marketing and communications landscape by celebrating advertising effectiveness.

The FM AdFocus Awards event will take place late November.

By Andrew Germishuys

Founder of SAMDB, Andrew has worked full time in the film industry since the early 2000's. He has trained as an actor, completing his LAMDA Gold Medal, and attending many courses in Cape Town acting studios, with masterclasses with some of the international industries top directors, producers and filmmakers.

Working as an actor and armourer in the film and television industry have given Andrew a great balance of skills across the board when it comes to the entertainment industry.

Catch him on Twitter: twitter.com/andrewgerm_za
And IMDb: www.imdb.com/name/nm5390453/