It’s Elaine’s World And We Just Live In It As She Skyrockets To Stardom In 2020

At 21 years old, South African R&B singer and songwriter, Elaine, is a bonafide risk-taker and history-maker.

With her debut EP, Elements, that follows her journey through love, heartbreak and renewal, Elaine became the first independent female artist to reach #1 on the Apple Music Sub-Saharan African charts, and the EP was deservedly certified platinum not long after.

The EP’s breakout single “You’re The One” was also certified 3x platinum, enjoying airplay on The Joe Budden Podcast and Ebro in the Morning, and her follow-up sultry single and debut video for “Risky” has notched over 1.5 million views on YouTube.

As the most-streamed female artist in South Africa in 2020, Elaine cemented her status as a rising star by officially signing to Columbia Records earlier this year, and being announced as Spotify’s first South African RADAR artist soon after, helping her deepen her connection to new and existing global audiences.

As a home-grown talent poised to do big things on a global stage, Elaine’s journey to superstardom has only just begun.

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Categorised as music

By Andrew Germishuys

Founder of SAMDB, Andrew has worked full time in the film industry since the early 2000's. He has trained as an actor, completing his LAMDA Gold Medal, and attending many courses in Cape Town acting studios, with masterclasses with some of the international industries top directors, producers and filmmakers. Working as an actor and armourer in the film and television industry have given Andrew a great balance of skills across the board when it comes to the entertainment industry. Catch him on Twitter: twitter.com/andrewgerm_za And IMDb: www.imdb.com/name/nm5390453/