Hardware / Software

AvidPlay is the First DIY Music Distribution Service to Support Dolby Atmos Music

Independent artists and labels can now distribute their music in Dolby Atmos through AvidPlay to Amazon Music and TIDAL

Longtime partners Avid® (Nasdaq: AVID) and Dolby Laboratories (NYSE: DLB) are breaking new ground for DIY music distribution by providing independent artists, producers and record labels the ability to easily self-distribute their music in Dolby Atmos® to streaming services Amazon Music and TIDAL. With Dolby Atmos Music and AvidPlay, music creators can now bring next-level immersive listening experiences to their fans, deliver unlimited singles and albums annually and grow their fanbase while keeping 100 percent of their rights and earnings.

To get started, artists and labels can subscribe to an AvidPlay distribution plan that matches their needs through the free AvidLink app for mobile or desktop, and then intuitively upload their completed Dolby Atmos Music tracks and artwork. Subscribers can also create songs and albums using any compatible Dolby Atmos enabled digital audio workstation (DAW), including Avid Pro Tools, and then upload their music to the AvidPlay dashboard to manage their tracks and albums and see how much money they’re earning from each song.

“Dolby Atmos has changed how we think about music and it allows us to create things that were previously not possible. It’s unlike anything you’ve ever heard,” said Arno Kammermeier, co-founder of the Berlin-based electronic duo Booka Shade. “And most importantly, with AvidPlay, we can now share this elevated experience with our fans. It’s mind-blowing and the ultimate way to experience our music.”

For independent labels, AvidPlay opens up a whole new opportunity to support artists interested in creating new music or reimagining existing stereo tracks in Dolby Atmos. Combined with Dolby’s proven and mature set of Dolby Atmos creative tools already in market, artist and labels can quickly get up and running so that they can start creating and sharing music in Dolby Atmos with their fans.

“Dolby Atmos has changed my life. As a producer, I am often told I need to take things out of my mixes and there is just not enough space for all the sounds and ideas to come through. When I got introduced to Dolby Atmos, I was finally able to create the music I always heard in my head,“ said Leah Chisholm, producer, pianist, and DJ known as LP Giobbi and co-owner of the record label Animal Talk Collective, which she co-founded with SOFI TUKKER. “AvidPlay has allowed me to bring my music to the world as an artist and label owner. I am very grateful to have the opportunity to release my music, and the music I believe in, in an immersive and heightened experience.”

Dolby Atmos Music is an immersive audio technology that is redefining how music is created and experienced. It allows people to connect with music in a whole new way, pulling them into the track and revealing what was lost with stereo recordings. Listeners can discover hidden details and subtleties with unparalleled clarity. Whether it’s a complex harmony of instruments placed around a listener, a legendary guitar solo that fills a room, a massive bass drop that washes over the audience, or the subtle breath a singer takes between lyrics, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.

“With a majority of today’s new music created using Avid tools, enabling any artist or label to now distribute Dolby Atmos Music is a game-changer and highlights Avid’s continued commitment to providing an end-to-end music production solution from recording to mixing to distribution,” said Rob D’Amico, Director of Product Marketing, Audio Solutions at Avid. “Avid and Dolby are helping artists transport their fans to new and exciting immersive listening experiences, while giving them the ability to easily expand their creativity, distribute their music and, most importantly, get paid for the content they produce.”

“Dolby Atmos Music unlocks a new level of creative expression that allows listeners to connect with their favorite songs and albums on a deeper, more immersive level,” said Christine Thomas, Senior Director of Music Partnerships, Dolby Laboratories. “Through AvidPlay, any artist and label outside the major label system, regardless if they are a Multi-Platinum GRAMMY Award-winning performer or emerging singer-songwriter, can share their music in Dolby Atmos with the world.”

AvidPlay is a DIY music distribution service designed to assist artists and labels in expanding their opportunities and getting discovered—while keeping 100% of their rights and earnings. Artists select the single or albums they’d like to release, and AvidPlay takes care of the rest—from distributing music to over 150 major outlets like Spotify, Apple Music, Amazon Music, and TIDAL, including automatic distribution to streaming outlets added in the future. The Avid Link app, which has more than 775,000 users, enables community members to expand their creative possibilities by connecting with other artists, producers, mixers, composers, editors, videographers, and moviemakers, letting them grow their network, collaborate and gain valuable exposure.

Hardware / Software

Avid MediaCentral 2020 Empowers Broadcast News Organizations To Create and Deliver More Content In Shorter Timeframes

MediaCentral 2020 accelerates end-to-end workflow and enables teams to quickly break news across disparate platforms

July 21st, Avid announced the immediate availability of MediaCentral® 2020, the comprehensive media workflow platform for TV news, sports and post production operations. Innovative new features in MediaCentral 2020 deliver on the needs of modern newsrooms, providing journalists with increased efficiency, faster search options and improved editing as well as an enhanced broadcast viewing experience for audiences.

MediaCentral 2020 accelerates production with a complete and scalable end-to-end media workflow platform, providing news teams with media access, workflow integration and remote collaboration to deliver breaking news as its happens. MediaCentral 2020 empowers global collaboration to connect disperse teams to share media and create better stories together, while leveraging broadcast content and incoming feeds to break news fast on digital channels.

“Whether you are a local news bureau, regional broadcaster or global news network, the ability to deliver compelling news stories quickly and efficiently is critical,” said Colleen Smith, Vice President, Market Solutions at Avid. “MediaCentral 2020 delivers the remote workflow collaboration, efficiency and distribution capabilities news production teams need to break news first and reach audiences across every platform—online, on social media and on air.”

From information gathering that leverages powerful search capabilities to story creation, graphics integration and social media distribution, MediaCentral 2020 empowers teams with the tools and the workflow speed they need to break news first. Key new capabilities include:

  • Viewing and Editing Time-based Metadata More Easily–Increased efficiency with a storyboard view to see metadata together with the thumbnails in one single view.
  • Finding Media Faster to Improve Collaboration–Includes more control and options to find the right media assets quickly, improve collaboration, ensure up-to-date results and improve the overall usability of the system.
  • Enhancing Storytelling with Maestro Graphic–Allows the use of full mix-down of graphics and video into a single file ready for publishing in MediaCentral and Media Composer or for publishing to social media and other digital outlets.
  • More Creative Editing with Advanced Capabilities–New advanced capabilities address even the most complex news production teams’ editing needs, delivering compelling stories with increased video and audio tracks.

These new functions enhance and extend the industry-standard platform’s modular, scalable design and full suite of apps, services and connectors that accelerate every part of the media creation and publishing workflow. For more information on MediaCentral 2020 visit


Netflix Announces Limited Series “King Of America”; Amy Adams And Adam McKay Re-team For Powerful New Drama

Logline: Kings of America centers on the stories of three powerful women whose lives were inextricably intertwined with the world’s largest company: a Walmart heiress, a maverick executive, and a longtime Walmart saleswoman and preacher who dared to fight against the retail giant in the biggest class action lawsuit in US history.

Format: Limited Series, Drama

Amy Adams (Sharp Objects, Vice) will star as one of the leads and executive produce via her production company Bond Group Entertainment along with Stacy O’Neil. 

Adam McKay (Succession, Vice)is attached to direct the first episode and executive produce along with Betsy Koch via Hyperobject Industries.

Adams and McKay re-team for Kings of America after most recently working together on Vice, which went on to receive eight Academy Award nominations, including a Best Supporting Actress nod for Adams. They first collaborated on McKay’s 2006 comedy, Talladega Nights: The Ballad of Ricky Bobby.

Emmy-nominee Diana Son (Genius: Aretha, 13 Reasons Why) will serve as Showrunner  and Executive Producer. 

Jess Kimball Leslie is the Writer / Creator / Executive Producer. Kimball is a journalist and author of “I Love My Computer Because My Friends Live In It.”

Brunson Green will serve as Executive Producer.


Millie Bobby Brown To Star In And Produce With Jason Bateman’s Aggregate Films “The Girls I’ve Been” For Netflix

Netflix is adapting Tess Sharpe’s novel The Girls I’ve Been into a feature film.

Cast: Millie Bobby Brown attached to star

Producers: Michael Costigan and Jason Bateman for Aggregate Films; Millie Bobby Brown for PCMA Productions

The Girls I’ve Been was brought in by Aggregate Films’ Tracey Nybergand falls under Aggregate’s overall deal with Netflix. 

Millie Bobby Brown is currently developing A Time Lost at Netflix. She is producing the film based on an original story she wrote with her sister Paige Brown. Her next project Enola Holmes, which she stars in and is producing with Paige Brown, will be released on Netflix later this year. 

LoglineThe Girls I’ve Been is a twisty, exhilarating thriller centering around a con artist, Nora, who must use her powers of persuasion and impersonation to get herself, her girlfriend, and ex-boyfriend free during a hostage situation at a bank. 

The novel will be published by Penguin Random House early next year.

Hardware / Software

Blackmagic Design Announces New ATEM Mini Pro ISO

Blackmagic Design today announced ATEM Mini Pro ISO, a new low cost live production switcher with a new 5 stream recording engine that allows all video inputs to be recorded allowing a live production to be edited after the event. This allows users to get a clean feed of all inputs and use edit software multi-cam features for later editing. ATEM Mini Pro ISO also records all audio files, media pool graphics and a DaVinci Resolve project file, so a live production can be opened and edited with a single click!

New model adds a 5 channel recording engine to write all video
inputs as separate video files for editing a live production after the event!

ATEM Mini Pro ISO is available immediately from Blackmagic Design resellers worldwide for US$895.

ATEM Mini switchers make it easy to create professional multi camera productions for live streaming to YouTube and innovative business presentations using Skype or Zoom. Simply connect ATEM Mini and customers can switch live between 4 high quality video camera inputs for dramatically better quality images. Or connect a computer for PowerPoint slides or gaming consoles. The built in DVE allows exciting picture in picture effects, perfect for commentary.

There are loads of video effects too. All ATEM Mini models have USB that works like a webcam so customers can use any streaming software while the ATEM Mini Pro model adds live streaming and recording to USB disks. There’s also HDMI out for projectors. Microphone inputs allow high quality desktop and lapel mics for interviews and presentations.

ATEM Mini’s compact all in one design includes both a control panel as well as connections. The front panel includes easy to use buttons for selecting sources, video effects and transitions. On the ATEM Mini Pro model customers also get buttons for record and streaming control as well as output selection buttons that let customers change the video output between cameras, program and multiview. On the rear panel there are HDMI connections for cameras or computers, extra microphone inputs, USB for webcam out plus an HDMI “aux” output for program video.

This model adds recording of up to 5 separate H.264 video streams in real time. That’s a clean feed of all inputs and plus the live program. A DaVinci Resolve project file is also saved so customers can open their live production to adjust edits, change shots, remix audio and adds color correction.

The ATEM Mini Pro ISO model lets customers edit their live event because it can record 5 video streams, including clean feeds of all inputs and the program recording, all at the same time. Media pool images used are also saved with the video files. The video files include metadata tags such as synced timecode and camera numbers. Imagine re-editing their show with new color grades, effects and graphics. Even the audio sources are all recorded so customers can professionally remix their audio.

The ATEM Mini Pro ISO model can also save a DaVinci Resolve project file, so with a single click, customers can open their live production as a video edit. All cuts, dissolves and media pool graphics will be loaded. This means customers can fine tune edit points or even completely replace shots. The DaVinci Resolve Sync Bin lets customers select new shots via a multiview so it’s very easy to use. Customers can even relink to Blackmagic RAW camera files for adding professional color correction and finishing in Ultra HD.

There’s never been a switcher that’s easier to use, as customers simply press any of the input buttons labelled 1 to 4 on the front panel to cut between video sources. Customers can choose between cut or effects transitions by selecting the cut or auto buttons. Unlike cut, the auto button tells ATEM Mini to use a video effect when switching inputs. Customers can select from exciting transitions such as dissolve, or more dramatic effects such as dip to color, DVE squeeze and DVE push. The DVE is perfect for picture in picture effects and customers can instantly set up different picture positions.

With 4 independent HDMI inputs, customers can connect up to 4 high quality video cameras. All video sources will re-sync to the switcher if they operate at different video standards so customers don’t have to worry about connecting video devices as they all just work. Imagine taking advantage of the low light capability of better cameras for theater production, weddings, school concerts and music videos.

The ATEM Mini Pro model has a built in hardware streaming engine for live streaming via its ethernet connection. That means customers can live stream to YouTube, Facebook and Twitch in better quality, without dropped frames and with much simpler settings. Just select the streaming service and enter the streaming key. There are palettes in ATEM Software Control for streaming setup, plus streaming status is also displayed in the multiview. Streaming status is easy to understand as the data rate indicator shows internet speed required for the video format users are using.

The ATEM Mini Pro model also supports direct recording of their streaming data to USB flash disks. That means customers get very long recordings in the same H.264 video files with AAC audio that customers streamed, so customers can direct upload to any online video site, such as YouTube and Vimeo. ATEM Mini Pro supports multiple disks when used with a USB hub or Blackmagic MultiDock, so when a disk fills recording can continue to a second disk for non-stop recording. Record settings and disk selection are set up in ATEM Software Control and there’s a record status view in the built in multiview.

To ensure maximum compatibility, ATEM Mini features a USB connection that operates as a simple webcam source. That means customers can plug in and instantly get working with any video software. The software is tricked into thinking the ATEM Mini is a common webcam, but it’s really a live production switcher. That guarantees full compatibility with any video software and in full resolution 1080HD quality. ATEM Mini works with software and platforms such as Open Broadcaster, XSplit Broadcaster, YouTube Live, Facebook Live, Skype, Zoom, Twitch, Periscope, Livestream, Wirecast and more.

Each of the 4 HDMI inputs feature their own dedicated standards converter. That means ATEM Mini will automatically convert 1080p, 1080i and 720p sources to the video standard of the switcher. The HDMI output is a true “aux” output so customers can clean switch each HDMI input or program to this output. If users are using program/preview switching, the HDMI out can be selected to preview, or on the ATEM Mini Pro model, it can be selected to display a full multiview.

The ATEM Software Control app unlocks the hidden power of ATEM Mini and allows access to every feature in the switcher. ATEM Software Control features a visual switcher user interface with parameter palettes for making quick adjustments. Although customers can normally connect via USB, if customers connect using Ethernet it’s possible for multiple users to connect to ATEM Mini using separate copies of ATEM Software Control on different computers.

The built in “media pool” allows the loading of up to 20 separate broadcast quality RGBA graphics for titles, opening plates and logos. Graphics can be loaded via ATEM Software Control or downloaded directly from Photoshop using the ATEM Photoshop plug-in.

For news or on-set presentation work, ATEM Mini is perfect as it has an upstream ATEM Advanced Chroma Key plus an additional downstream linear keyer. Customers can even use it for title overlays by creating graphics with a green or blue background and the keyer will knock out the green and make the background transparent.

When doing larger live productions with multiple cameras, it’s very useful to see all their video sources at the same time on a single monitor. The ATEM Mini Pro model includes a professional multiview that lets customers see all 4 video inputs, plus preview and program on a single HDMI television or monitor. Each camera view includes tally indicators so customers know when each source is on-air, and each view also has custom labels and audio meters. Customers can also see the media player so customers know what graphic is selected. Plus multiview even includes status for recording, streaming and the Fairlight audio mixer.

With a built in Fairlight audio mixer, ATEM Mini makes it possible to do complex live sound mixing. The internal mixer features a total of 12 channels so customers can mix audio from all sources. That’s audio from all HDMI sources and the 2 stereo mic inputs. Each input channel features the highest quality 6 band parametric EQ and compressor, limiter, expander and noise gate as well as full panning.

“This new model of ATEM Mini is a true innovation in workflow. For the first time, live production has been fully integrated into a post production editing workflow. Not only that, but with Blackmagic RAW integration, we can use the ISO files recorded in the switcher, or the files recorded in the camera.” said Grant Petty, Blackmagic Design CEO. “That’s a RAW film workflow, a post production workflow and a live production workflow all fully integrated for the first time! Imagine doing an Ultra HD fully color graded master all from a tiny low cost HD switcher. It’s really exciting and it’s going to generate a whole new workflow for the television industry!”

ATEM Mini Pro ISO Features

  • Features miniaturized control panel based design.
  • Built in support for recording each input as a separate ISO file.
  • Saves DaVinci Resolve project file for 1 click editing of live production.
  • Supports connecting up to 4 cameras or computers.
  • Live streaming via Ethernet supported on ATEM Mini Pro.
  • USB output operates as a webcam and supports all video software.
  • Automatically standards converts and re-syncs all HDMI inputs.
  • Includes free ATEM Software Control for Mac and Windows.
  • Internal media for 20 RGBA graphics for titles, opening plates and logos.
  • Includes ATEM Advanced Chroma Key for green/blue screen work.
  • Multiview allows monitoring of all cameras on ATEM Mini Pro.
  • Audio mixer supports limiter, compressor, 6 band EQ and more!

Availability and Price

ATEM Mini Pro ISO is available now for US$895, excluding local duties and taxes, from Blackmagic Design resellers worldwide.