Categories
Awards

4DX Wins ‘Most Innovative Technology’ Award

Nu Metro’s multi-sensory cinemas lead the way

Nu Metro Cinemas continues to lead the way with revolutionary cinema experiences, which was affirmed by the announcement that its multi-sensory 4DX cinema-format has received the international “Innovative Technology of the Year” award at Big Cine Expo 2018.

The rapid expansion of 4DX in South Africa over the past two years, located exclusively at Nu Metro cinemas, is in tandem with the continued growth of this next-generation cinema format into one of the most innovative, successful and award-winning technologies, paving the way for the future of the industry.

“Nu Metro is proud to be a part of the global 4DX community. This accolade further substantiates the great success we’ve seen with this ground-breaking technology at our own cinemas. South Africa has embraced it with open arms – demonstrated by various 4DX hits over the past few years, as well as the record-breaking box office results for THE NUN in 4DX this past weekend – literally making movie fans a part of the onscreen action in-cinema. This Friday sees the release of THE PREDATOR in 4DX, followed by a special pre-release engagement for THE HOUSE WITH A CLOCK IN ITS WALLS (exclusively in Nu Metro 4DX). 4DX is proof that cinemagoers are looking for fresh new, innovative, all-immersive cinema experiences and we are pleased to give them exactly that,” says Gary Craul, Nu Metro’s newly-appointed Marketing & Content Executive.

Through the first seven months of this year, more than 15 million people worldwide experienced the motion seats and environmental effects such as water, wind, fog, bubbles, lightning and scents that accompany and enliven the on-screen storytelling of the world’s biggest blockbusters in 4DX.

The “Innovative Technology of the Year” award is presented annually at the Big Cine Expo to honour the technical excellence of professionals in cinema exhibition industry around the globe and to applaud the innovative technologies that have successfully carved a space in this highly competitive industry.

CJ 4DPLEX (www.cj4dx.com), the world’s first and largest 4D cinema company, and creator of 4DX, received the award. “We are honoured to be recognized for our achievements bringing innovative technology to cinemas around the world,” said CJ 4DPLEX CEO Byung-Hwan Choi. “Our success is a result of hard work by a growing team, and most importantly, our strong partnerships at the studios and within the exhibition community internationally. We look forward to continuing to work together with our friends in the industry to bring even more new innovation to the movies.”

Read about the 4DX launch in Cape Town.

What is 4DX?

4DX features full-length movies in live action – a ground-breaking cinematic experience that stimulates the senses using high-tech motion seats and special environmental effects including wind, fog, lightning, water, scents and lots more. These effects are synced perfectly with the action on-screen to create the most exhilarating, unmatched cinema outing – only at Nu Metro.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected action scenes; and they can smell the scent of the scenes on-screen – and be taken on a movie adventure like no other.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg), Emperors Palace (Johannesburg) and Cornubia Mall (Umhlanga/Mount Edgecombe).

For more cinema info, showtimes and to book tickets at Nu Metro (including 4DX) – call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX; loyalty discounts are not applicable.

Categories
Film

Dinosaurs, Deadpool, And Avengers In 4DX

Nu Metro’s wildly popular 4DX theatres nationwide are offering movie fans one last chance to experience two of this multi-sensory cinema format’s biggest box office hits: DEADPOOL 2 will be joined in 4DX by Marvel Studios’ AVENGERS: INFINITY WAR (returning to 4DX by public demand) from this Friday, 1 June 2018, for one week only!

The two record-breaking blockbusters will alternate showtimes daily in 4DX from Friday – only at Nu Metro. 4DX takes moviegoers on a cinematic journey like nothing they’ve seen, felt or heard before, making them a part of the onscreen action like no other cinema can – amplified by high-tech motion seats and environmental effects such as wind, water, fog, lightning, ticklers and scents in-cinema.

Following the double-bill of Marvel superheroes, the ultimate 4DX Experience – JURASSIC WORLD: FALLEN KINGDOM – stampedes into select Nu Metro cineplexes from Friday, 8 June 2018.

Moviegoers will be able to feel the tumultuous dinosaurs’ movements first-hand, thanks to 4DX’s patented motion chairs and enriched environmental effects. 4DX maximizes the dinosaurs’ breathing and foot movements through a tailored combination of signature effects such as air shots and vibration – along with wind, water and other in-cinema effects; enhancing the onscreen action to optimum effect, bringing viewers as close to the real thing as possible within a cinema.

DEADPOOL 2 (in 2D) and AVENGERS: INFINITY WAR (in 2D and 3D) are now showing at Nu Metro cineplexes nationwide – including 4DX, Xtreme and VIP at select cineplexes.

JURASSIC WORD: FALLEN KINGDOM starts showing in 3D at Nu Metro cineplexes nationwide from 8 June 2018 – including multi-sensory 4DX, Xtreme (Premium Large Format screens and powerful 360-degree sound) and VIP (luxurious in-cinema dining) theatres. Bookings are now open.

For more cinema info, showtimes and to book tickets at Nu Metro (including 4DX) – call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX; loyalty discounts are not applicable.

Categories
Film

Maze Runner: The Death Cure Jumpstarts 2018 In Nu Metro’s 4DX Theatres

Nu Metro’s multi-sensory 4DX theatres are speeding into 2018 with this week’s number one-movie at the South African box office – MAZE RUNNER: THE DEATH CURE, now showing in Nu Metro 4DX nationwide.  MAZE RUNNER: THE DEATH CURE in 4DX is a thrilling and fun experience from start to finish, taking this heart-racing adventure to new levels of cinematic experience with the next-generation 4DX format.

4DX gives moviegoers the thrill of running with the main characters, making audiences a part of the Big Screen-action. The vibration and movement of the 4DX motion chair is calibrated in perfect sync with every scene as the runners continue their endless pursuit through the maze.

MAZE RUNNER: THE DEATH CURE in 4DX boasts high-flying action, which includes a spectacular helicopter explosion – perfectly amplified for viewers to feel as if they are in the movie itself. The elaborate movements of the 4DX motion chair have been optimized for the chase scenes, and are combined with 20 different 4DX environmental effects: air shots, wind, warm air and lots more.

In the epic finale to the MAZE RUNNER-saga, Thomas leads his group of escaped Gladers on their final and most dangerous mission yet. To save their friends, they must break into the legendary Last City, a WCKD-controlled labyrinth that may turn out to be the deadliest maze of all. Anyone who makes it out alive will get answers to the questions the Gladers have been asking since they first arrived in the maze.

MAZE RUNNER: THE DEATH CURE in 4DX follows on the runaway box office success of JUMANJI: WELCOME TO THE JUNGLE in 4DX since the end of December.

From this Friday, 2 February – showtimes in some of Nu Metro’s 4DX theatres will alternate between JUMANJI: WELCOME TO THE JUNGLE and MAZE RUNNER: THE DEATH CURE.

After MAZE RUNNER: THE DEATH CURE, the next release in Nu Metro’s 4DX theatres will be Marvel Studios’ BLACK PANTHER from 16 February 2018.

Read more about Nu Metro 4DX.

Categories
Film

4DX Celebrates Two Years With “The Last Jedi”

4DX MARKS 2ND ANNIVERSARY WITH RELEASE OF NEW ‘STAR WARS’ MOVIE

‘Star Wars: The Last Jedi’ releases in all Nu Metro cineplexes this Friday – including multi-sensory 4DX, fully immersive Xtreme and ultra-luxurious VIP formats.

Johannesburg, 13 December 2017 – Nu Metro’s ground-breaking 4DX theatre-format celebrates its 2nd Anniversary in South Africa with the release of STAR WARS: THE LAST JEDI tomorrow from 20:00 – ahead of the film’s official global release this Friday, 15 December 2017.

One of this holiday season’s most highly-anticipated blockbusters, STAR WARS: THE LAST JEDI, will be showing at all Nu Metro’s cineplexes nationwide – including their multi-sensory 4DX- and fully immersive Xtreme-theatres, 3D cinemas and Nu Metro’s luxurious “in-cinema dining” VIP-format.

Nu Metro opened Africa’s first ever 4DX theatre at Nu Metro V&A Waterfront with the release of STAR WARS: THE FORCE AWAKENS in December 2015. South Africa now boasts six 4DX cinemas nationwide, exclusive to Nu Metro. The release of the sequel – STAR WARS: THE LAST JEDI – promises to take cinemagoers on a movie experience like no other with the next-generation 4DX format.

Nu Metro’s 4DX has expanded at a rapid pace across South Africa, and is now also supported by the world’s top film-producing studios. It is considered as a respected format, which significantly enhances the cinema experience and literally makes moviegoers a part of the Big Screen-action.

In Lucasfilm’s STAR WARS: THE LAST JEDI, the Skywalker saga continues as the heroes of THE FORCE AWAKENS join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.

What is 4DX?

4DX features full-length movies in live action – a revolutionary cinematic experience that stimulates the senses using high-tech motion seats and special environmental effects including wind, fog, lightning, water, scents and lots more. These effects are synced perfectly with the action on-screen to create the most exhilarating, unmatched cinema outing – only at Nu Metro.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected action scenes; and they can smell the scent of the scenes on-screen – and be taken on an inter-galactic journey like no other.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg), Emperors Palace (Johannesburg) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

What is Xtreme?

Xtreme at Nu Metro can simply be summed up as “Big Screens, Big Sound, Best Digital Quality”. Nu Metro’s Xtreme cinemas combine Premium Large Format screens, 360-degree sound, along with recliner seating, advanced RealD™ “Precision White Screen” (PWS) digital projection technology (ensuring brighter, crisper visuals on-screen) and 4K Ultra High Definition visuals.

Sound in Xtreme cinemas includes overhead speakers and a large array of speakers placed strategically throughout the cinema—a vast improvement on the limitations of traditional cinema sound, moving past the confines of “stereo” or “surround sound” channels. Dolby Atmos delivers full all-around sound in the Xtreme cinemas at Nu Metro; sound objects can literally be moved around in 3D space.

Find Xtreme at Nu Metro Clearwater Mall (Jhb), Menlyn Park (Pta), The Glen (Jhb), Canal Walk (CT), Ballito Junction (KZN North Coast) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

What is VIP?

VIP upgrades the Nu Metro movie experience to first-class, with luxurious leather recliner seating, VIP lounge and an à la carte menu prepared in Nu Metro’s own kitchen by its executive chef (along with all the standard cinema catering fare – from popcorn to sodas, sweets and special combo offers). Select VIP cinemas also feature a licensed bar offering cocktails and other premium drink options.

Nu Metro VIP is the cinema experience of choice for discerning moviegoers who enjoy a cut above the regular cinema fare, with intimate in-cinema dining and a range of freshly prepared meals, hot and cold drinks. Meal and drink orders can be served in the VIP lounge or directly to cinemagoers in their comfy VIP seats.

All Nu Metro VIP cinemas feature world-class digital projection technology and the best in audio quality with full Dolby 7.1 sound in each cinema.

For more cinema info, showtimes and to book tickets for STAR WARS: THE LAST JEDI at Nu Metro (including 4DX and Xtreme) – call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX and Xtreme; loyalty discounts are not applicable.

**Standard pricing and discounts apply to all other cinemas.

Read about the launch of 4DX.

Read about the launch of Xtreme.

Categories
Film

Superheroes Made Real In 4DX

THOR: RAGNAROK, JUSTICE LEAGUE and STAR WARS: THE LAST JEDI releasing in Nu Metro multi-sensory 4DX cinemas nationwide over the next two months

Nu Metro Cinemas has an impressive slate of movies lined up for their multi-sensory 4DX theatres nationwide for the remainder of 2017. THOR: RAGNAROK, JUSTICE LEAGUE and STAR WARS: THE LAST JEDI are the blockbusters destined to make the earth move at the 4DX box office.

4DX makes superheroes come to life, and pushes the cinema experience to ground-breaking new levels of “real”. No other cinema format or experience provides a more immersive or realistic portrayal of what it feels like to be a superhero than the next-generation 4DX cinema format.

The latest superhero blockbuster from Marvel Studios, THOR: RAGNAROK, started showing in 4DX from this past Friday, 27 October 2017. 4DX’s high-tech motion seats and special environmental effects are tailor-made to amplify one of the world’s most popular big screen-characters to maximum effect, making moviegoers join the action-packed fight between good and evil on an epic scale (and in a different dimension).

Experience the power of Thor’s infamous hammer as it whizzes past moviegoers in the 4DX theatre. ‘Tilt and rotate’ effects are enabled through the motion seats in tandem with other effects (wind, fog, face water, strobe, vibrations, scent, side air, back kickers and lots more) to create point-of-view movie experiences from the hammer’s perspective.

Read the SAMDB review of Thor: Ragnarok.

Nu Metro has also confirmed that bookings for DC Comics’ JUSTICE LEAGUE have been opened. This highly-anticipated superhero showcase combines the forces of Batman, Wonder Woman, Aquaman, Cyborg and the Flash on a scale never seen before. JUSTICE LEAGUE starts showing in Nu Metro’s 4DX theatres from 17 November.

Q&A with Jason Mamoa (Q&A With Jason Momoa (Arthur Curry / Aquaman)

As announced previously, Nu Metro pre-bookings are also already open for the 15 December global release of STAR WARS: THE LAST JEDI (including special pre-release screenings on 14 December) – which will be Nu Metro’s tentpole release in 4DX for the holiday season.