Categories
Awards

4DX Wins ‘Most Innovative Technology’ Award

Nu Metro’s multi-sensory cinemas lead the way

Nu Metro Cinemas continues to lead the way with revolutionary cinema experiences, which was affirmed by the announcement that its multi-sensory 4DX cinema-format has received the international “Innovative Technology of the Year” award at Big Cine Expo 2018.

The rapid expansion of 4DX in South Africa over the past two years, located exclusively at Nu Metro cinemas, is in tandem with the continued growth of this next-generation cinema format into one of the most innovative, successful and award-winning technologies, paving the way for the future of the industry.

“Nu Metro is proud to be a part of the global 4DX community. This accolade further substantiates the great success we’ve seen with this ground-breaking technology at our own cinemas. South Africa has embraced it with open arms – demonstrated by various 4DX hits over the past few years, as well as the record-breaking box office results for THE NUN in 4DX this past weekend – literally making movie fans a part of the onscreen action in-cinema. This Friday sees the release of THE PREDATOR in 4DX, followed by a special pre-release engagement for THE HOUSE WITH A CLOCK IN ITS WALLS (exclusively in Nu Metro 4DX). 4DX is proof that cinemagoers are looking for fresh new, innovative, all-immersive cinema experiences and we are pleased to give them exactly that,” says Gary Craul, Nu Metro’s newly-appointed Marketing & Content Executive.

Through the first seven months of this year, more than 15 million people worldwide experienced the motion seats and environmental effects such as water, wind, fog, bubbles, lightning and scents that accompany and enliven the on-screen storytelling of the world’s biggest blockbusters in 4DX.

The “Innovative Technology of the Year” award is presented annually at the Big Cine Expo to honour the technical excellence of professionals in cinema exhibition industry around the globe and to applaud the innovative technologies that have successfully carved a space in this highly competitive industry.

CJ 4DPLEX (www.cj4dx.com), the world’s first and largest 4D cinema company, and creator of 4DX, received the award. “We are honoured to be recognized for our achievements bringing innovative technology to cinemas around the world,” said CJ 4DPLEX CEO Byung-Hwan Choi. “Our success is a result of hard work by a growing team, and most importantly, our strong partnerships at the studios and within the exhibition community internationally. We look forward to continuing to work together with our friends in the industry to bring even more new innovation to the movies.”

Read about the 4DX launch in Cape Town.

What is 4DX?

4DX features full-length movies in live action – a ground-breaking cinematic experience that stimulates the senses using high-tech motion seats and special environmental effects including wind, fog, lightning, water, scents and lots more. These effects are synced perfectly with the action on-screen to create the most exhilarating, unmatched cinema outing – only at Nu Metro.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected action scenes; and they can smell the scent of the scenes on-screen – and be taken on a movie adventure like no other.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg), Emperors Palace (Johannesburg) and Cornubia Mall (Umhlanga/Mount Edgecombe).

For more cinema info, showtimes and to book tickets at Nu Metro (including 4DX) – call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX; loyalty discounts are not applicable.

Categories
Film

Dinosaurs, Deadpool, And Avengers In 4DX

Nu Metro’s wildly popular 4DX theatres nationwide are offering movie fans one last chance to experience two of this multi-sensory cinema format’s biggest box office hits: DEADPOOL 2 will be joined in 4DX by Marvel Studios’ AVENGERS: INFINITY WAR (returning to 4DX by public demand) from this Friday, 1 June 2018, for one week only!

The two record-breaking blockbusters will alternate showtimes daily in 4DX from Friday – only at Nu Metro. 4DX takes moviegoers on a cinematic journey like nothing they’ve seen, felt or heard before, making them a part of the onscreen action like no other cinema can – amplified by high-tech motion seats and environmental effects such as wind, water, fog, lightning, ticklers and scents in-cinema.

Following the double-bill of Marvel superheroes, the ultimate 4DX Experience – JURASSIC WORLD: FALLEN KINGDOM – stampedes into select Nu Metro cineplexes from Friday, 8 June 2018.

Moviegoers will be able to feel the tumultuous dinosaurs’ movements first-hand, thanks to 4DX’s patented motion chairs and enriched environmental effects. 4DX maximizes the dinosaurs’ breathing and foot movements through a tailored combination of signature effects such as air shots and vibration – along with wind, water and other in-cinema effects; enhancing the onscreen action to optimum effect, bringing viewers as close to the real thing as possible within a cinema.

DEADPOOL 2 (in 2D) and AVENGERS: INFINITY WAR (in 2D and 3D) are now showing at Nu Metro cineplexes nationwide – including 4DX, Xtreme and VIP at select cineplexes.

JURASSIC WORD: FALLEN KINGDOM starts showing in 3D at Nu Metro cineplexes nationwide from 8 June 2018 – including multi-sensory 4DX, Xtreme (Premium Large Format screens and powerful 360-degree sound) and VIP (luxurious in-cinema dining) theatres. Bookings are now open.

For more cinema info, showtimes and to book tickets at Nu Metro (including 4DX) – call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX; loyalty discounts are not applicable.

Categories
Film

Maze Runner: The Death Cure Jumpstarts 2018 In Nu Metro’s 4DX Theatres

Nu Metro’s multi-sensory 4DX theatres are speeding into 2018 with this week’s number one-movie at the South African box office – MAZE RUNNER: THE DEATH CURE, now showing in Nu Metro 4DX nationwide.  MAZE RUNNER: THE DEATH CURE in 4DX is a thrilling and fun experience from start to finish, taking this heart-racing adventure to new levels of cinematic experience with the next-generation 4DX format.

4DX gives moviegoers the thrill of running with the main characters, making audiences a part of the Big Screen-action. The vibration and movement of the 4DX motion chair is calibrated in perfect sync with every scene as the runners continue their endless pursuit through the maze.

MAZE RUNNER: THE DEATH CURE in 4DX boasts high-flying action, which includes a spectacular helicopter explosion – perfectly amplified for viewers to feel as if they are in the movie itself. The elaborate movements of the 4DX motion chair have been optimized for the chase scenes, and are combined with 20 different 4DX environmental effects: air shots, wind, warm air and lots more.

In the epic finale to the MAZE RUNNER-saga, Thomas leads his group of escaped Gladers on their final and most dangerous mission yet. To save their friends, they must break into the legendary Last City, a WCKD-controlled labyrinth that may turn out to be the deadliest maze of all. Anyone who makes it out alive will get answers to the questions the Gladers have been asking since they first arrived in the maze.

MAZE RUNNER: THE DEATH CURE in 4DX follows on the runaway box office success of JUMANJI: WELCOME TO THE JUNGLE in 4DX since the end of December.

From this Friday, 2 February – showtimes in some of Nu Metro’s 4DX theatres will alternate between JUMANJI: WELCOME TO THE JUNGLE and MAZE RUNNER: THE DEATH CURE.

After MAZE RUNNER: THE DEATH CURE, the next release in Nu Metro’s 4DX theatres will be Marvel Studios’ BLACK PANTHER from 16 February 2018.

Read more about Nu Metro 4DX.

Categories
Film

4DX Celebrates Two Years With “The Last Jedi”

4DX MARKS 2ND ANNIVERSARY WITH RELEASE OF NEW ‘STAR WARS’ MOVIE

‘Star Wars: The Last Jedi’ releases in all Nu Metro cineplexes this Friday – including multi-sensory 4DX, fully immersive Xtreme and ultra-luxurious VIP formats.

Johannesburg, 13 December 2017 – Nu Metro’s ground-breaking 4DX theatre-format celebrates its 2nd Anniversary in South Africa with the release of STAR WARS: THE LAST JEDI tomorrow from 20:00 – ahead of the film’s official global release this Friday, 15 December 2017.

One of this holiday season’s most highly-anticipated blockbusters, STAR WARS: THE LAST JEDI, will be showing at all Nu Metro’s cineplexes nationwide – including their multi-sensory 4DX- and fully immersive Xtreme-theatres, 3D cinemas and Nu Metro’s luxurious “in-cinema dining” VIP-format.

Nu Metro opened Africa’s first ever 4DX theatre at Nu Metro V&A Waterfront with the release of STAR WARS: THE FORCE AWAKENS in December 2015. South Africa now boasts six 4DX cinemas nationwide, exclusive to Nu Metro. The release of the sequel – STAR WARS: THE LAST JEDI – promises to take cinemagoers on a movie experience like no other with the next-generation 4DX format.

Nu Metro’s 4DX has expanded at a rapid pace across South Africa, and is now also supported by the world’s top film-producing studios. It is considered as a respected format, which significantly enhances the cinema experience and literally makes moviegoers a part of the Big Screen-action.

In Lucasfilm’s STAR WARS: THE LAST JEDI, the Skywalker saga continues as the heroes of THE FORCE AWAKENS join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.

What is 4DX?

4DX features full-length movies in live action – a revolutionary cinematic experience that stimulates the senses using high-tech motion seats and special environmental effects including wind, fog, lightning, water, scents and lots more. These effects are synced perfectly with the action on-screen to create the most exhilarating, unmatched cinema outing – only at Nu Metro.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected action scenes; and they can smell the scent of the scenes on-screen – and be taken on an inter-galactic journey like no other.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg), Emperors Palace (Johannesburg) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

What is Xtreme?

Xtreme at Nu Metro can simply be summed up as “Big Screens, Big Sound, Best Digital Quality”. Nu Metro’s Xtreme cinemas combine Premium Large Format screens, 360-degree sound, along with recliner seating, advanced RealD™ “Precision White Screen” (PWS) digital projection technology (ensuring brighter, crisper visuals on-screen) and 4K Ultra High Definition visuals.

Sound in Xtreme cinemas includes overhead speakers and a large array of speakers placed strategically throughout the cinema—a vast improvement on the limitations of traditional cinema sound, moving past the confines of “stereo” or “surround sound” channels. Dolby Atmos delivers full all-around sound in the Xtreme cinemas at Nu Metro; sound objects can literally be moved around in 3D space.

Find Xtreme at Nu Metro Clearwater Mall (Jhb), Menlyn Park (Pta), The Glen (Jhb), Canal Walk (CT), Ballito Junction (KZN North Coast) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

What is VIP?

VIP upgrades the Nu Metro movie experience to first-class, with luxurious leather recliner seating, VIP lounge and an à la carte menu prepared in Nu Metro’s own kitchen by its executive chef (along with all the standard cinema catering fare – from popcorn to sodas, sweets and special combo offers). Select VIP cinemas also feature a licensed bar offering cocktails and other premium drink options.

Nu Metro VIP is the cinema experience of choice for discerning moviegoers who enjoy a cut above the regular cinema fare, with intimate in-cinema dining and a range of freshly prepared meals, hot and cold drinks. Meal and drink orders can be served in the VIP lounge or directly to cinemagoers in their comfy VIP seats.

All Nu Metro VIP cinemas feature world-class digital projection technology and the best in audio quality with full Dolby 7.1 sound in each cinema.

For more cinema info, showtimes and to book tickets for STAR WARS: THE LAST JEDI at Nu Metro (including 4DX and Xtreme) – call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX and Xtreme; loyalty discounts are not applicable.

**Standard pricing and discounts apply to all other cinemas.

Read about the launch of 4DX.

Read about the launch of Xtreme.

Categories
Film

Superheroes Made Real In 4DX

THOR: RAGNAROK, JUSTICE LEAGUE and STAR WARS: THE LAST JEDI releasing in Nu Metro multi-sensory 4DX cinemas nationwide over the next two months

Nu Metro Cinemas has an impressive slate of movies lined up for their multi-sensory 4DX theatres nationwide for the remainder of 2017. THOR: RAGNAROK, JUSTICE LEAGUE and STAR WARS: THE LAST JEDI are the blockbusters destined to make the earth move at the 4DX box office.

4DX makes superheroes come to life, and pushes the cinema experience to ground-breaking new levels of “real”. No other cinema format or experience provides a more immersive or realistic portrayal of what it feels like to be a superhero than the next-generation 4DX cinema format.

The latest superhero blockbuster from Marvel Studios, THOR: RAGNAROK, started showing in 4DX from this past Friday, 27 October 2017. 4DX’s high-tech motion seats and special environmental effects are tailor-made to amplify one of the world’s most popular big screen-characters to maximum effect, making moviegoers join the action-packed fight between good and evil on an epic scale (and in a different dimension).

Experience the power of Thor’s infamous hammer as it whizzes past moviegoers in the 4DX theatre. ‘Tilt and rotate’ effects are enabled through the motion seats in tandem with other effects (wind, fog, face water, strobe, vibrations, scent, side air, back kickers and lots more) to create point-of-view movie experiences from the hammer’s perspective.

Read the SAMDB review of Thor: Ragnarok.

Nu Metro has also confirmed that bookings for DC Comics’ JUSTICE LEAGUE have been opened. This highly-anticipated superhero showcase combines the forces of Batman, Wonder Woman, Aquaman, Cyborg and the Flash on a scale never seen before. JUSTICE LEAGUE starts showing in Nu Metro’s 4DX theatres from 17 November.

Q&A with Jason Mamoa (Q&A With Jason Momoa (Arthur Curry / Aquaman)

As announced previously, Nu Metro pre-bookings are also already open for the 15 December global release of STAR WARS: THE LAST JEDI (including special pre-release screenings on 14 December) – which will be Nu Metro’s tentpole release in 4DX for the holiday season.

Categories
Film

“Geostorm” Star Confirms New 4DX Release Is “An Epic Thrill Ride”

The thrilling new “natural disaster” action adventure, GEOSTORM, is seen as one of the most immersive and innovative movie experiences to be released in 4DX since the cinema technology was introduced by Nu Metro to South Africa two years ago. GEOSTORM started showing in Nu Metro’s six 4DX theatres nationwide today, Friday, 20 October.

No other cinema format or experience provides a more immersive or realistic portrayal of what to expect from a ‘geostorm’ than multi-sensory 4DX.

“My new movie GEOSTORM is an epic thrill ride. It’s so big. So intense. It’s going to Blow. Your. Mind. Go see Geostorm in 4DX, the absolute cinema experience!” says Gerard Butler, the star of GEOSTORM and the latest in a string of top Hollywood names to sing the praises of 4DX.

GEOSTORM in 4DX presents a powerful experience to movie fans, simulating the extreme weather throughout the film. Apart from climate effects, 4DX also makes cinemagoers become a part of a journey from earth to outer space, along with other intense flooding, tornado and storm sequences. Some of the most notable 4DX effects being deployed for GEOSTORM include fog, face-level water spray, motion in sync with on-screen action, side air blasts, seat tilts, vibrations and lots more!

This new 4DX blockbuster tracks events after an unprecedented series of natural disasters threaten the planet, forcing the world’s leaders to come together to create an intricate network of satellites to control the global climate and keep everyone safe. But now, something has gone wrong—the system built to protect the Earth is attacking it, and it’s a race against the clock to uncover the real threat before a worldwide ‘geostorm’ wipes out everything…and everyone along with it.

Dean Devlin (writer/producer, INDEPENDENCE DAY) makes his feature film directorial debut with suspense thriller GEOSTORM, starring Gerard Butler in the leading role, and also featuring Oscar nominees Ed Harris and Andy Garcia.

Considered to be one of the most significant innovations in cinematic technology, 4DX is a next-generation movie theatre format. The exclusive, self-patented 4DX software allows the team at 4DX Studios to design multi-sensory seat motions and environmental effects that provide a completely immersive experience for moviegoers. The sophisticated 4DX coding process provides the largest number of signature in-cinema effects industry-wide, released only after strict selection procedures, field tests and quality control with major film studios – to ensure that the effects being added also fit the filmmakers’ overall creative vision, which in turn affects cinemagoers’ experience of the film with the most accurate impact.

4DX features full-length movies in live action – a ground-breaking cinematic experience that stimulates the senses using high-tech motion seats and special environmental effects including wind, fog, lightning, water, scents and lots more. These effects are synced perfectly with the action on-screen to create the most exhilarating, unmatched cinema outing – only at Nu Metro. Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film.

Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg), Emperors Palace (Johannesburg) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

**GEOSTORM has also been released in Nu Metro’s Xtreme cinemas nationwide**

Xtreme at Nu Metro can simply be summed up as “Big Screens, Big Sound, Best Digital Quality”. Nu Metro’s Xtreme cinemas combine Premium Large Format screens, 360-degree sound, along with recliner seating, advanced RealD™ “Precision White Screen” (PWS) digital projection technology (ensuring brighter, crisper visuals on-screen) and 4K Ultra High Definition visuals.

Sound in Xtreme cinemas includes overhead speakers and a large array of speakers placed strategically throughout the cinema—a vast improvement on the limitations of traditional cinema sound, moving past the confines of “stereo” or “surround sound channels.” Dolby Atmos delivers full all-around sound in the Xtreme cinemas at Nu Metro; sound objects can literally be moved around in 3D space.

Find Xtreme at Nu Metro Clearwater Mall (Jhb), Menlyn Park (Pta), The Glen (Jhb), Canal Walk (CT), Ballito Junction (KZN North Coast) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

GEOSTORM is also now showing in Nu Metro’s standard 3D and 2D cinemas nationwide.

For more cinema info, showtimes and to book tickets for GEOSTORM at Nu Metro (including 4DX and Xtreme) – call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX and Xtreme; loyalty discounts are not applicable.
**Standard pricing and discounts apply to all other cinemas.

Categories
Film

4DX And Xtreme Go Intergalactic With Star Wars: The Last Jedi From Tomorrow 8am

4DX MARKS 2ND ANNIVERSARY WITH RELEASE OF NEW ‘STAR WARS’ MOVIE

Bookings for all Nu Metro cineplexes open at 8am on Tuesday, 10 October 2017

Nu Metro has confirmed that, along with cineplexes worldwide, bookings for STAR WARS: THE LAST JEDI will open for Nu Metro’s cinemas at 8:00 (South African time) tomorrow morning, Tuesday 10 October 2017.

The first screening of STAR WARS: THE LAST JEDI is taking place at 20:15 on Thursday, 14 December at all Nu Metro cineplexes nationwide – including Nu Metro’s multi-sensory 4DX and fully immersive Xtreme theatres. This means that South African fans will get to see the film first at a special early screening, before the movie’s official global release date of Friday, 15 December 2017.

Nu Metro opened Africa’s first ever 4DX theatre at Nu Metro V&A Waterfront with the release of STAR WARS: THE FORCE AWAKENS in December 2015. South Africa now boasts six 4DX cinemas nationwide, exclusive to Nu Metro. The release of the sequel, STAR WARS: THE LAST JEDI, in 4DX at Nu Metro marks this revolutionary, multi-sensory cinema brand’s 2nd anniversary on local shores.

In Lucasfilm’s STAR WARS: THE LAST JEDI, the Skywalker saga continues as the heroes of THE FORCE AWAKENS join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.

The film stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Gwendoline Christie, Kelly Marie Tran, Laura Dern and Benicio Del Toro. STAR WARS: THE LAST JEDI is written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. J.J. Abrams, Tom Karnowski and Jason McGatlin are the executive producers.

4DX features full-length movies in live action – a ground-breaking cinematic experience that stimulates the senses using high-tech motion seats and special environmental effects including wind, fog, lightning, water, scents and lots more. These effects are synced perfectly with the action on-screen to create the most exhilarating, unmatched cinema outing – only at Nu Metro.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected action scenes; and they can smell the scent of the scenes on-screen – and be taken on an inter-galactic journey like no other.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg), Emperors Palace (Johannesburg) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

Xtreme at Nu Metro can simply be summed up as “Big Screens, Big Sound, Best Digital Quality”. Nu Metro’s Xtreme cinemas combine Premium Large Format screens, 360-degree sound, along with recliner seating, advanced RealD™ “Precision White Screen” (PWS) digital projection technology (ensuring brighter, crisper visuals on-screen) and 4K Ultra High Definition visuals.

Sound in Xtreme cinemas includes overhead speakers and a large array of speakers placed strategically throughout the cinema—a vast improvement on the limitations of traditional cinema sound, moving past the confines of “stereo” or “surround sound channels.” Dolby Atmos delivers full all-around sound in the Xtreme cinemas at Nu Metro; sound objects can literally be moved around in 3D space.

Find Xtreme at Nu Metro Clearwater Mall (Jhb), Menlyn Park (Pta), The Glen (Jhb), Canal Walk (CT), Ballito Junction (KZN North Coast) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

For more cinema info, showtimes and to book tickets for STAR WARS: THE LAST JEDI at Nu Metro (including 4DX and Xtreme) – call 0861-CINEMA (246362) or go to numetro.co.za

Lucasfilm will be revealing the new trailer for the film tomorrow, along with global ticket sales opening.

*Premium pricing applies to 4DX and Xtreme; loyalty discounts are not applicable.

**Standard pricing and discounts apply to all other cinemas.

Categories
Film

Kingsman In 4DX One Week Before Other Cinemas

‘KINGSMAN: THE GOLDEN CIRCLE’ in Nu Metro’s 4DX theatres from 22 September

In unprecedented news for local cinemas, Nu Metro has confirmed that KINGSMAN: THE GOLDEN CIRCLE will be releasing in its multi-sensory 4DX theatres on Friday, 22 September – one week before the film’s general South African release and just in time for the Heritage Day long weekend. 4DX is exclusive to select Nu Metro cineplexes nationwide – an entertainment destination with impact, unlike anything in South Africa.

KINGSMAN: THE SECRET SERVICE introduced the world to Kingsman – an independent, international intelligence agency operating at the highest level of discretion, whose ultimate goal is to keep the world safe. In KINGSMAN: THE GOLDEN CIRCLE, our heroes face a new challenge. When their headquarters are destroyed and the world is held hostage, their journey leads them to the discovery of an allied spy organization in the US called Statesman, dating back to the day they were both founded. In a new adventure that tests their agents’ strength and wits to the limit, these two elite secret organizations band together to defeat a ruthless common enemy, in order to save the world, something that’s becoming a bit of a habit for Eggsy…

4DX features full-length movies in live action – a ground-breaking cinematic experience that stimulates the senses using high-tech motion seats and special environmental effects including wind, fog, lightning, water, scents and lots more. These effects are synced perfectly with the action on-screen to create the most exhilarating, unmatched cinema outing – only at Nu Metro.

Channing Tatum, Halle Berry

“A fantastic way to enjoy KINGSMAN is to fully immerse your senses with 4DX,” said director Matthew Vaughn – one of many respected Hollywood directors now endorsing this revolutionary cinema format. A one-of-a-kind shoot-out scene, explosions and some of the most state-of-the-art spy technology moviegoers have ever seen are vividly brought to life in 4DX.

The trademark balance of stylish spy-themed action and sharp, witty humour from the first film is combined with even more spectacular action sequences for KINGSMAN: THE GOLDEN CIRCLE.

The release of KINGSMAN: THE GOLDEN CIRCLE in 4DX is the result of collaboration between Twentieth Century Fox and the 4DX Studios located in Hollywood. Through their partnership, 4DX was able to enhance the many aspects of the new KINGSMAN film: from the classic spy thriller elements – gun shots, lasers, fight scenes – to other subtle nuances of the action genre.

“The entire franchise delivers twists, turns and pulse-racing action, and KINGSMAN: THE GOLDEN CIRCLE in the 4DX format maximizes movie-goers’ connection to the Kingsman and the Statesman, as they attempt to complete nearly impossible missions,” said Yoon Tae-yoon, Creative Director of 4DX.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected action scenes; and they can smell the scent of the scenes on-screen – from flowers to cars burning the rubber on the road, gun smoke, fire, along with seat movement and other ambient effects.

“4DX gives moviegoers an opportunity to view movies on a whole different level. These world-class cinemas add a new dimension to popular blockbusters for a one-of-a-kind trip to the movies. 4DX transports the viewer to get as close to experiencing the action on-screen as you can get!” explains Nitesh Matai, Nu Metro Cinemas: Managing Executive.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg) and Emperors Palace (Johannesburg).

Experience KINGSMAN: THE GOLDEN CIRCLE before rest of South Africa in 4DX at Nu Metro one week early: see, hear, and feel this spy thriller in a way no other cinema can replicate.

For more cinema info, showtimes and to book tickets for KINGSMAN: THE GOLDEN CIRCLE in 4DX, call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX; loyalty discounts are not applicable.
**Standard pricing and discounts apply to all other cinemas.

Categories
Film

Pennywise The Clown Comes To Life With “IT” In 4DX

Fantasy becomes reality with Nu Metro Cinemas confirming that the record-breaking blockbuster, IT, will be showing for one week only in their multi-sensory 4DX theatres from this Friday, 15 September.

Horror makes a triumphant return to the Big Screen, and is now set to thrill South Africa with a unique 4DX experience – providing chilling, fully immersive, almost-real experiences of IT in-cinema.

4DX is a cinematic experience unmatched by other entertainment offerings found in South Africa, and it is exclusive to Nu Metro Cinemas.

Warner Bros’ IT tells the terrifying tale of Pennywise, the bloodthirsty clown from the pen of popular writer Stephen King; a new cinematic version of the iconic tale, which broke international box office records in the past week (including the US record for Biggest Opening ever for a horror movie, amongst others).

4DX features full-length movies in live action. This is multi-sensory cinema in its truest form: environmental effects (including moving seats, wind, water, scents, lightning and fog) synchronised with the action on-screen – only at Nu Metro.

Signature 4DX effects deployed for IT include rumbling, shaking and floating seat movements to bring the movie to life. 4DX seating at Nu Metro is driven by a sophisticated, computerised motoring system in each seat, allowing for realistic movement simulations – tailor-made for scenes on water or where objects are floating through the air.

IT tells the story of seven young outcasts in Derry, Maine, who are about to face their worst nightmare — an ancient, shape-shifting evil that emerges from the sewer every 27 years to prey on the town’s children. Banding together over the course of one horrifying summer, the friends must overcome their own personal fears to battle the murderous, bloodthirsty clown known as Pennywise (Bill Skarsgard).

4DX takes the horror genre to the next level. The highly anticipated remake of IT is rated by some critics as one of the best horror films of the decade. This new cinematic thrill-ride is filled with jumps, scares, comedy, suspense and so much more.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected fright scenes; and they can smell the scent of the scenes on-screen – from flowers to the sewers, fire and smoke; along with seats movements and other effects.

“4DX gives moviegoers an opportunity to view movies on a whole different level. These world-class cinemas add a new dimension to popular blockbusters for a one-of-a-kind trip to the movies. 4DX transports the viewer to get as close to experiencing the action on-screen as you can get!” explains Nitesh Matai, Nu Metro Cinemas: Managing Executive.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg) and Emperors Palace (Johannesburg).

Experience IT in 4DX at Nu Metro: see, hear, and feel fear-inducing horror like never before.

For more cinema info, showtimes and to book tickets for IT in 4DX, call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX; loyalty discounts are not applicable.
**Standard pricing and discounts apply to all other cinemas.

Categories
Uncategorized

Free Movie Experience Opens Groundbreaking Entertainment Destination

Nu Metro 4DX, Xtreme and VIP cinemas under one roof at Cornubia Mall

Movies will be showcased in spectacular fashion and superior luxury through five world-class experiences with Nu Metro Cinemas’ brand new 8-screen cinema complex at Cornubia Mall in Umhlanga Rocks, on the scenic North Coast of KwaZulu-Natal.

This ground-breaking new multi-format cineplex opens to public on Thursday, 28 September 2017 – featuring multi-sensory 4DX, fully-immersive Xtreme and ultra-luxurious VIP theatre formats, regular 2D and 3D cinemas, as well as a VIP lounge and in-cinema dining menu.

To celebrate this momentous occasion, Nu Metro Cornubia Mall will be hosting a Free Movie Day on Friday, 29 September 2017 from 12:00 until 20:00. Movie fans will get an opportunity to see their favourite movies in Xtreme, VIP or 2D/3D for free. More details and specific movie titles will be announced closer to the time.

“Nu Metro’s world-class cinema formats serve to re-ignite the “magic of the movies” – to give customers an experience that can’t be duplicated anywhere else; featuring the latest, cutting-edge quality and comfort. It is not only about showcasing films with the latest technology, but to also give moviegoers a fully inclusive experience of superb quality, to see movies as the filmmakers intended – all delivered in an environment which can’t be duplicated via any form of home entertainment-system. We are very excited about the opening of Nu Metro Cornubia Mall, as it incorporates all our key brand experiences under one roof for the first time ever – the new entertainment destination of choice for Umhlanga,” says Nitesh Matai, Nu Metro’s Managing Executive.

It is the first ever cinema complex for Nu Metro to feature all five experiences (exclusive to Nu Metro) under one roof, in a cutting-edge new movie theatre space – on par with the best in international standards. Nu Metro Cornubia will be Umhlanga’s premier entertainment destination.

Nu Metro Cornubia Mall in KZN will house the 6th 4DX cinema in Africa – following Nu Metro’s rapid expansion of this revolutionary cinema format in Johannesburg, Cape Town, Durban and Pretoria over the past two years. KZN will now have two 4DX cinemas – with Nu Metro The Pavilion having joined the 4DX family last year with resounding success.

4DX features full-length movies in live action. This is multi-sensory cinema in its truest form: environmental effects (including moving seats, wind, water, scents, lightning and fog) synchronised with the action on-screen, showcasing the world’s top blockbusters in a format which makes viewers literally a part of the movie – only at Nu Metro.

The Xtreme cinema at Nu Metro Cornubia Mall will also be the 6th of these fully immersive cinema formats in South Africa – simply summed up as “Big Screens, Big Sound, Best Digital Quality”.

Xtreme features Premium Large Format-screens with the latest cinema audio systems at the upper end of quality, moving beyond the confines of “stereo” or “surround” sound. Dolby Atmos delivers full all-around sound, including overhead speakers; sound objects can literally be moved around in 3D space. The best in sound is combined with the crispest, clearest RealD projection systems along with 4K Ultra High Definition visual quality for Xtreme cinemas.

Nu Metro Cornubia Mall will have two VIP cinemas. VIP upgrades the Nu Metro movie experience to first-class, with luxurious leather – recliner seating, a VIP lounge and an à la carte menu prepared in Nu Metro’s own kitchen by its VIP chef. VIP is the cinema experience of choice for discerning moviegoers who enjoy a cut above the regular cinema fare, with intimate in-cinema dining and a range of freshly prepared meals, hot and cold drinks. The VIP lounge also doubles up as an event venue, and will be available for hire for corporate and private functions.

Cornubia Mall’s location is what sets it apart from other malls in the region, as it is easily accessible from the from N2 highway, the M41 and Cornubia Boulevard. Shoppers will use on grade parking, normally associated with value centres, not malls. These two factors, combined with the shopping experience that combines convenience and variety is what makes Cornubia Mall a distinctively designed retail and entertainment space.

This 65,000-square metre mall offers a good selection of food, fashion, lifestyle and sports attractions integrated into an outdoor, family-oriented shopping experience.  The mall is connected by bridges, landscaped walkways and sidewalks that give shoppers a sense of being indoors and outdoors at the same time, perfect for beautiful KZN weather conditions. This is the essence of what makes Cornubia an active experience.