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Nvidia Announces Omniverse Open Beta, Letting Designers Collaborate In Real Time – From Home Or Around The World

Photorealistic, 3D Simulation and Collaboration Platform Open Beta Follows Early Access Program with Ericsson, Foster + Partners, Lucasfilm, 40+ Others

Tens of millions of designers, architects and other creators will soon be able to collaborate in real time, whether on premises or remotely, with the NVIDIA Omniverse™ platform, which NVIDIA today announced has entered open beta, with availability for download this fall.

Bringing together NVIDIA breakthroughs in graphics, simulation and AI, Omniverse is the world’s first NVIDIA RTX™-based 3D simulation and collaboration platform that fuses the physical and virtual worlds to simulate reality in real time and with photorealistic detail.

Using the platform, remote teams can collaborate simultaneously on projects – such as architects iterating on 3D building design, animators revising 3D scenes, and engineers collaborating on autonomous vehicles – as readily as they would jointly edit a document online.

The open beta of Omniverse follows a yearlong early access program in which Ericsson, Foster + Partners, ILM and over 40 other companies – and as many as 400 individual creators and developers – have been evaluating the platform and providing feedback to the NVIDIA engineering team.

“Physical and virtual worlds will increasingly be fused,” said Jensen Huang, founder and CEO of NVIDIA, who revealed the open beta in his digital keynote address at the GPU Technology Conference. “Omniverse gives teams of creators spread around the world or just working from home the ability to collaborate on a single design as easily as editing a document. This is the beginning of the Star Trek Holodeck, realized at last.”

Omniverse is based on Pixar’s widely adopted Universal Scene Description (USD), the leading format for universal interchange between 3D applications. The platform also uses NVIDIA technology such as real-time photorealistic rendering, physics, materials and interactive workflows between industry-leading 3D software products.

Omniverse enables collaboration and simulation that are essential for customers working in the robotics, automotive, architecture, engineering and construction, manufacturing, and media and entertainment industries.

“We’ve had a longstanding collaboration with NVIDIA around our production workflows using their GPUs,” said Steve May, CTO at Pixar. “And with their adoption of Pixar’s Universal Scene Description for Omniverse, it continues even more so; together we are committed to advancing the state of the art in computer graphics.”

“Omniverse represents the platform of the future for all aspects of virtual production,” said Bill Warner, Avid Technology founder and chairman of Lightcraft Technology. “We’ve been actively evaluating this platform from NVIDIA and have made the decision to base our entire product line on this amazing new technology.”

Global Leaders Turn to Omniverse to Collaborate
Industrial Light & Magic, a Lucasfilm company and global leader in visual effects for motion pictures and television, calls out the importance of having the ability to improve creative process and animation pipelines.

“NVIDIA continues to advance state-of-the-art graphics hardware, and Omniverse showcases what is possible with real-time ray tracing,” said Francois Chardavoine, vice president of Technology at Lucasfilm and ILM. “The potential to improve the creative process through all stages of VFX and animation pipelines will be transformative.”

Other early adopters of NVIDIA Omniverse include leading architectural design and engineering firms and telecommunication companies:

  • Foster + Partners, an award-winning U.K. architectural design and engineering firm, is using Omniverse to help with data exchange workflows and collaborative design processes.
  • Woods Bagot, a global architectural and consulting practice, is exploring the Omniverse platform to have a hybrid cloud workflow for the design of complex models and visualizations of buildings.
  • Ericsson, a leading telecommunications company, is using Omniverse to simulate and visualize the signal propagation of its 5G network deployment using real-world city models.

Software Partner Support
Omniverse has support from many major software leaders, such as Adobe, Autodesk, Bentley Systems, Robert McNeel & Associates and SideFX. Blender is working with NVIDIA to add USD capabilities to enable Omniverse integration with its software. NVIDIA is also joining with other leading software providers so that all artists and designers will have the ability to leverage the collaborative benefits of Omniverse using the applications of their choosing.

Autodesk is optimistic about how its millions of users worldwide will respond to Omniverse.

“The importance of our two-year collaboration with NVIDIA cannot be overstated,” said Amy Bunszel, senior vice president for Design and Creation Products at Autodesk. “Projects and teams are becoming increasingly complex and we are confident Autodesk users across all industries will share our enthusiasm for Omniverse’s ability to create a more collaborative and immersive experience. This is what the future of work looks like.”

A complete list of software partners is available at nvidia.com/omniverse.

Pixar USD: Foundation for 3D Application Interchange
USD brings a unified method and format for seamlessly sharing most aspects of a 3D scene while maintaining application-specific data unlike most export/import workflows. The structure allows for only changes to be relayed, enabling edits to objects, environments and other design elements within the collaborative scene to be efficiently communicated between applications while maintaining overall integrity.

How to Get Omniverse
Sign up for the Omniverse open beta program at nvidia.com/omniverse. It will be available for download this fall.

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Hardware / Software

Up Your Creative Game: GeForce RTX 30 Series GPUs Amp Up Performance

Next-generation graphics cards provide up to 2x performance for content creation

Creative workflows are riddled with hurry up and wait.

GeForce RTX 30 Series GPUs, powered by our second-generation RTX architecture, aim to reduce the wait, giving creators more time to focus on what matters: creating amazing content.

These new graphics cards deliver faster ray tracing and the next generation of AI-powered tools, turning the tedious tasks in creative workflows into things of the past.

With up to 24GB of new, blazing-fast GDDR6X memory, they’re capable of powering the most demanding multi-app workflows, 8K HDR video editing and working with extra-large 3D models.

Plus, two new apps, available to all NVIDIA RTX users, are joining NVIDIA Studio. NVIDIA Broadcast turns any room into a home broadcast studio with AI-enhanced video and voice comms. NVIDIA Omniverse Machinima enables creators to tell amazing stories with video game assets, animated by AI.

Ray Tracing at the Speed of Light

The next generation of dedicated ray tracing cores and improved CUDA performance on GeForce RTX 30 Series GPUs speeds up 3D rendering times by up to 2x across top renderers.

The RT Cores also feature new hardware acceleration for ray-traced motion blur rendering, a common but computationally intensive technique. It’s used to enhance 3D visuals with cinematic flair. But to date, it requires using either an inaccurate motion vector-based post-process, or an accurate but time-consuming rendering step. Now with RTX 30 Series and RT Core accelerated apps like Blender Cycles, creators can enjoy up to 5x faster motion blur rendering than prior generation RTX.

Motion blur effect rendered in Blender Cycles.

Next-Gen AI Means Less Wait and More Create

GeForce RTX 30 Series GPUs are enabling the next wave of AI-powered creative features, reducing or even eliminating repetitive creative tasks such as image denoising, reframing and retiming of video, and creation of textures and materials.

Along with the release of our next-generation RTX GPUs, NVIDIA is bringing DLSS — real-time super resolution that uses the power of AI to boost frame rates — to creative apps. D5 Render and SheenCity Mars are the first design apps to add DLSS support, enabling crisp, real-time exploration of designs.

Image courtesy of D5 Render.

Hardware That Zooms

Increasingly, complex digital content creation requires hardware that can run multiple apps concurrently. This requires a large frame buffer on the GPU. Without sufficient memory, systems start to chug, wasting precious time as they swap geometry and textures in and out of each app.

The new GeForce RTX 3090 GPU houses a massive 24GB of video memory. This lets animators and 3D artists work with the largest 3D models. Video editors can tackle the toughest 8K scenes. And creators of all types can stay hyper-productive in multi-app workflows.

Model, edit and export larger scenes faster with GeForce RTX 30 Series GPUs.

The new GPUs also use PCIe 4.0, doubling the connection speed between the GPU and the rest of the PC. This improves performance when working with ultra-high-resolution and HDR video.

GeForce RTX 30 Series graphics cards are also the first discrete GPUs with decode support for the AV1 codec, enabling playback of high-resolution video streams up to 8K HDR using significantly less bandwidth.

AI-Accelerated Studio Apps

Two new Studio apps are making their way into creatives’ arsenals this fall. Best of all, they’re free for NVIDIA RTX users.

NVIDIA Broadcast upgrades any room into an AI-powered home broadcast studio. It transforms standard webcams and microphones into smart devices, offering audio noise removal, virtual background effects and webcam auto framing compatible with most popular live streaming, video conferencing and voice chat applications.

Access AI-powered features and download the new NVIDIA Broadcast app later this month.

NVIDIA Omniverse Machinima enables creators to tell amazing stories with video game assets, animated by NVIDIA AI technologies. Through the NVIDIA Omniverse Platform, creators can import assets from supported games or most third-party asset libraries, then automatically animate characters using an AI-based pose estimator and footage from their webcam. Characters’ faces can come to life with only a voice recording using NVIDIA’s new Audio2Face technology.

Master the art of storytelling using 3D objects with NVIDIA Omniverse Machinima powered by AI.

NVIDIA is also updating in September GeForce Experience, our companion app for GeForce GPUs, to support desktop and application capture for up to 8K and HDR, enabling creators to record video at incredibly high resolution and dynamic range.

These apps, like most of the world’s top creative apps, are supported by NVIDIA Studio Drivers, which provide optimal levels of performance and reliability.

GeForce RTX 30 Series: Get Creating Soon

GeForce RTX 30 Series graphics cards are available starting September 17.

While you wait for the next generation of creative performance, perfect your creative skillset by visiting the NVIDIA Studio YouTube channel to watch tutorials and tips and tricks from industry-leading artists.

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‘Giant Step Into The Future’: NVIDIA CEO Unveils GeForce RTX 30 Series GPUs

GeForce RTX 3090, 3080, 3070 revealed; NVIDIA Reflex, Omniverse Machinima, Broadcast introduced; RTX a ‘home run’ as ‘Fortnite’ adds support.

A decade ago, GPUs were judged on whether they could power through Crysis. How quaint.

The latest NVIDIA Ampere GPU architecture, unleashed in May to power the world’s supercomputers and hyperscale data centers, has come to gaming.

And with NVIDIA CEO Jensen Huang on Tuesday unveiling the new GeForce RTX 30 Series GPUs, it’s delivering NVIDIA’s “greatest generational leap in company history.”

The GeForce RTX 30 Series, NVIDIA’s second-generation RTX GPUs, deliver up to 2x the performance and 1.9x the power efficiency over previous-generation GPUs.

A decade ago, GPUs were judged on whether they could power through Crysis. How quaint.

The latest NVIDIA Ampere GPU architecture, unleashed in May to power the world’s supercomputers and hyperscale data centers, has come to gaming.

And with NVIDIA CEO Jensen Huang on Tuesday unveiling the new GeForce RTX 30 Series GPUs, it’s delivering NVIDIA’s “greatest generational leap in company history.”

The GeForce RTX 30 Series, NVIDIA’s second-generation RTX GPUs, deliver up to 2x the performance and 1.9x the power efficiency over previous-generation GPUs.

“If the last 20 years was amazing, the next 20 will seem like nothing short of science fiction,” Huang said, speaking from the kitchen of his Silicon Valley home. Today’s NVIDIA Ampere launch is “a giant step into the future,” he added.

In addition to the trio of new GPUs — the flagship GeForce RTX 3080, the GeForce RTX 3070 and the “ferocious” GeForce RTX 3090 — Huang introduced a slate of new tools for GeForce gamers.

They include NVIDIA Reflex — which makes competitive gamers quicker, NVIDIA Omniverse Machinima — for those using real-time computer graphics engines to create movies, and NVIDIA Broadcast — which harnesses AI to build virtual broadcast studios for streamers.

Up Close and Personal

A pair of demos tell the tale. In May, we released a demo called Marbles — featuring the world’s first fully path-traced photorealistic real-time graphics.

Chock-full of reflections, textures and light sources, the demo is basically a movie that’s rendered in real time as a marble rolls through an elaborate workshop rich with different materials and textures. It’s a stunningly realistic environment.

In May, Huang showed Marbles running on our top-end Turing architecture-based Quadro RTX 8000 graphics card at 25 frames per second at 720p resolution. An enhanced version of the demo, Marbles at Night, running on NVIDIA Ampere, runs at 30 fps at 1440p.

More telling is a demo that can’t be shown remotely — gameplay running at 60 fps on an 8K LG OLED TV — because video-streaming services don’t support that level of quality.

The GeForce RTX 3090 is the world’s first GPU able to play blockbuster games at 60 fps in 8K resolution, which is 4x the pixels of 4K and 16x the pixels of 1080p.

We showed it to a group of veteran streamers in person to get their reactions as they played through some of latest games.

“You can see wear and tear on the treads,” one said, tilting his head to the side and eyeing the screen in amazement.

“This feels like a Disneyland experience,” another added.

Gamers Battle COVID-19

Huang started his news-packed talk by thanking the more than one million gamers who pooled their GPUs through Folding@Home to fight the COVID-19 coronavirus.

The result was 2.8 exaflops of computing power, 5x the processing power of the world’s largest supercomputer, Huang said, capturing the moment the virus infects a human cell.

“Thank you all for joining this historic fight,” Huang said.

RTX a “Home Run”

For 40 years, since NVIDIA researcher Turner Whitted published his groundbreaking paper on ray tracing, computer science researchers have chased the dream of creating super-realistic virtual worlds with real-time ray tracing, Huang said.

NVIDIA focused intense effort over the past 10 years to realize real-time ray tracing on a large scale. At the SIGGRAPH graphics conference two years ago, NVIDIA unveiled the first NVIDIA RTX GPU.

Based on NVIDIA’s Turing architecture, it combined programmable shaders, RT Cores to accelerate ray-triangle and ray-bounding-box intersections, and the Tensor Core AI processing pipeline.

“Now, two years later, it is clear we have reinvented computer graphics,” Huang said, citing support from all major 3D APIs, tools and game engines, noting that hundreds of RTX-enabled games are now in development. “RTX is a home run,” he said.

Just ask your kids, if you can tear them away from their favorite games for a moment.

Fortnite, from Epic Games, is the latest global sensation to turn on NVIDIA RTX real-time ray-tracing technology, Huang announced.

Now Minecraft and Fortnite, two of the most popular games in the world, have RTX On.

No kid will miss the significance of these announcements.

A Giant Leap in Performance

The NVIDIA Ampere architecture, the second generation of RTX GPUs, “is a giant leap in performance,” Huang said.

Built on a custom 8N manufacturing process, the flagship GeForce RTX 3080 has 28 billion transistors. It connects to Micron’s new GDDR6X memory — the fastest graphics memory ever made.

“The days of just relying on transistor performance scaling is over,” Huang said.

GeForce RTX 3080: The New Flagship

Starting at $699, the RTX 3080 is the perfect mix of fast performance and cutting-edge capabilities, leading Huang to declare it NVIDIA’s “new flagship GPU.”

Designed for 4K gaming, the RTX 3080 features high-speed GDDR6X memory running at 19Gbps, resulting in performance that outpaces the RTX 2080 Ti by a wide margin.

It’s up to 2X faster than the original RTX 2080. It consistently delivers more than 60 fps at 4K resolution — with RTX ON.

GeForce RTX 3070: The Sweet Spot

NVIDIA CEO Jensen Huang introducing the GeForce RTX 3070.

Making more power available to more people is the RTX 3070, starting at $499.

And it’s faster than the $1,200 GeForce RTX 2080 Ti — at less than half the price.

The RTX 3070 hits the sweet spot of performance for games running with eye candy turned up.

GeForce RTX 3090: A Big, Ferocious GPU

At the apex of the lineup is the RTX 3090. It’s the fastest GPU ever built for gaming and creative types and is designed to power next-generation content at 8K resolution.

“There is clearly a need for a giant GPU that is available all over the world,” Huang said. “So, we made a giant Ampere.”

And the RTX 3090 is a giant of a GPU. Its Herculean 24GB of GDDR6X memory running at 19.5Gbps can tackle the most challenging AI algorithms and feed massive data-hungry workloads for true 8K gaming.

“RTX 3090 is a beast — a big ferocious GPU,” Huang said. “A BFGPU.”

At 4K it’s up to 50 percent faster than the TITAN RTX before it.

It even comes with silencer — a three-slot, dual-axial, flow-through design — up to 10x quieter and keeps the GPU up to 30 degrees C cooler than the TITAN RTX.

“The 3090 is so big that for the very first time, we can play games at 60 frames per second in 8K,” Huang said. “This is insane.”

Faster Reflexes with NVIDIA Reflex

For the 75 percent of GeForce gamers who play esports, Huang announced the release of this month of NVIDIA Reflex with our Game Ready Driver.

In Valorant, a fast-paced action game, for example, Huang showed a scenario where an opponent, traveling at 1,500 pixels per second, is only visible for 180 milliseconds.

But a typical gamer has a reaction time of 150 ms — from photon to action. “You can only hit the opponent if your PC adds less than 30 ms,” Huang explained.

Yet right now, most gamers have latencies greater than 30 ms — many up to 100 ms, Huang noted.

NVIDIA Reflex optimizes the rendering pipeline across CPU and GPU to reduce latency by up to 50 ms, he said.

“Over 100 million GeForce gamers will instantly become more competitive,” Huang said.

Turn Any Room into a Broadcast Studio

For live streamers, Huang announced NVIDIA Broadcast. It transforms standard webcams and microphones into smart devices to turn “any room into a broadcast studio,” Huang said.

It does this with effects like Audio Noise Removal, Virtual Background Effects — whether for graphics or video — and Webcam Auto Framing, giving you a virtual cameraperson.

NVIDIA Broadcast runs AI algorithms trained by deep learning on NVIDIA’s DGX supercomputer — one of the world’s most potent.

“These AI effects are amazing,” Huang said.

NVIDIA Broadcast will be available for download in September and runs on any RTX GPU, Huang said.

Omniverse Machinima

For those now using video games to create movies and shorts — an art form known as Machinima — Huang introduced NVIDIA Omniverse Machinima, based on the Omniverse 3D workflow collaboration platform.

With Omniverse Machinima, creators can use their webcam to drive an AI-based pose-estimator to animate characters. Drive face animation AI with your voice. Add high-fidelity physics like particles and fluids. Make materials physically accurate.

When done with your composition and mixing, you can even render film-quality cinematics with your RTX GPU, Huang said.

The beta will be available in October. Sign up at nvidia.com/machinima.

Nothing Short of Science Fiction

Wrapping up, Huang noted that it’s been 20 years since the NVIDIA GPU introduced programmable shading. “The GPU revolutionized modern computer graphics,” Huang said.

Now the second-generation NVIDIA RTX — fusing programmable shading, ray tracing and AI — gives us photorealistic graphics and the highest frame rates simultaneously, Huang said.

“I can’t wait to go forward 20 years to see what RTX started,” Huang said.

“In this future, GeForce is your holodeck, your lightspeed starship, your time machine,” Huang said. “In this future, we will look back and realize that it started here.”

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Hardware / Software

NVIDIA Delivers Greatest-Ever Generational Leap With GeForce RTX 30 Series GPUs

Powered by NVIDIA Ampere Architecture, Second-Generation RTX Delivers Up to 2x Performance Over Turing for Real-Time Ray Tracing and AI Gaming

NVIDIA today unveiled its GeForce RTX™ 30 Series GPUs, powered by the NVIDIA Ampere architecture, which delivers the greatest-ever generational leap in GeForce® history.

Smashing performance records, the GeForce RTX 3090, 3080 and 3070 GPUs offer up to 2x the performance and 1.9x the power efficiency over the previous Turing-based generation. The GPUs take advantage of the second generation of NVIDIA RTX™ — the world’s most powerful PC gaming platform — to provide unprecedented levels of real-time ray tracing and AI gaming.

The RTX 30 Series was unveiled during a virtual launch event by NVIDIA founder and CEO Jensen Huang, who also announced that Fortnite, the pop culture gaming phenomenon, is turning on RTX real-time ray tracing, adding four ray-traced features for a more immersive gaming experience, including reflections, shadows, global illumination and ambient occlusion.

Huang additionally revealed powerful new tools for gamers, including NVIDIA Reflex, which makes competitive gamers quicker; NVIDIA Omniverse Machinima, for video game storytelling using real-time computer graphics engines; and NVIDIA Broadcast, which harnesses AI to turn any room into a home broadcast studio.

“Today’s launch of NVIDIA Ampere GPUs is a giant step into the future,” said Huang. “The work of thousands of engineering years, the GeForce RTX 30 Series delivers our greatest generational leap ever. NVIDIA RTX fuses programmable shading, ray tracing and AI for developers to create entirely new worlds. Twenty years from now, we’ll look back and realize that the future of gaming started here.”

Marvels of NVIDIA Ampere Architecture – 2nd Generation RTX

Enabling the blistering performance of the new RTX 30 Series GPUs and the NVIDIA Ampere architecture are cutting-edge technologies and over two decades of graphics R&D, including:

  • New streaming multiprocessors: The building block for the world’s fastest, most efficient GPU, delivering 2x the FP32 throughput of the previous generation, and 30 Shader-TFLOPS of processing power.
  • Second-gen RT Cores: New dedicated RT Cores deliver 2x the throughput of the previous generation, plus concurrent ray tracing and shading and compute, with 58 RT-TFLOPS of processing power.
  • Third-gen Tensor Cores: New dedicated Tensor Cores, with up to 2x the throughput of the previous generation, making it faster and more efficient to run AI-powered technologies, like NVIDIA DLSS, and 238 Tensor-TFLOPS of processing power.
  • NVIDIA RTX IO: Enables rapid GPU-based loading and game asset decompression, accelerating input/output performance by up to 100x compared with hard drives and traditional storage APIs. In conjunction with Microsoft’s new DirectStorage for Windows API,(1) RTX IO offloads dozens of CPU cores’ worth of work to the RTX GPU, improving frame rates and enabling near-instantaneous game loading.
  • World’s fastest graphics memory: NVIDIA has worked with Micron to create the world’s fastest discrete graphics memory for the RTX 30 Series, GDDR6X.(2) It provides data speeds of close to 1TB/s system memory bandwidth for graphics card applications, maximizing game and app performance.
  • Next-gen process technology: New 8N NVIDIA custom process from Samsung, which allows for higher transistor density and more efficiency.

RTX Comes to Fortnite, Call of Duty: Black Ops Cold War

Pop culture phenomenon Fortnite is the latest blockbuster game to turn RTX On, joining Call of Duty: Black Ops Cold War and a large group of AAA titles, such as Cyberpunk 2077, Dying Light 2 and Watch Dogs: Legion.

Among other titles already shipping with ray-tracing support are Control, Minecraft with RTX Beta for Windows 10 and Wolfenstein: Youngblood. Additionally, ray tracing is supported in industry-standard APIs, including Microsoft DirectX Raytracing and Vulkan, as well as in the game engines used by developers to create games, including Unreal Engine, Unity, Frostbite, id Tech, Northlight, Luminous Engine, 4A Engine and more.

DLSS: AI-Powered Gaming Acceleration

NVIDIA DLSS, one of the biggest graphics breakthroughs of the past decade, uses the deep learning neural network powered by RTX Tensor Cores. When enabled, DLSS — which is supported exclusively on GeForce RTX GPUs — improves performance in titles such as Control, Minecraft with RTX for Windows 10 and Death Stranding, while generating images that are comparable to native resolution. DLSS will be heading to Boundary, Bright Memory Infinite, Call of Duty: Black Ops Cold War, Cyberpunk 2077, Fortnite, Ready or Not, Scavengers and Watch Dogs: Legion. For those with more powerful PC configurations, a new Ultra Performance mode enables DLSS to run up to 8K.

New Ways to Play

NVIDIA also announced three new technologies designed for enhancing the experiences of gamers, broadcasters, esports professionals and creators:

  • NVIDIA Reflex: Become Instantly More Competitive. Gamers strive for the lowest possible latency in competitive games because it allows the PC to respond faster to their inputs, enabling them to play with greater precision. NVIDIA Reflex is a new suite of technologies that optimize and measure system latency. Among these are NVIDIA Reflex Low-Latency Mode, a technology being integrated into popular esports games such as Apex Legends, Call of Duty: Warzone, Fortnite and Valorant that reduces latency by up to 50 percent, and NVIDIA Reflex Latency Analyzer, which detects input coming from the mouse and then measures the time it takes for the resulting pixels (for example, a gun muzzle flash) to change on screen. Reflex Latency Analyzer is integrated into new 360Hz NVIDIA G-SYNC® Esports displays arriving this fall from Acer, Alienware, ASUS and MSI and supported by top esports peripherals from ASUS, Logitech, Razer and SteelSeries. Measuring system latency has previously been virtually impossible for gamers to do, requiring over $7,000 in specialized high-speed cameras and equipment.(3)
  • NVIDIA Broadcast: Stream Like a Pro. The world’s 20 million(4) live streamers can turn their home into a broadcast studio with NVIDIA Broadcast, a universal plugin that enhances the quality of microphones and webcams with RTX-accelerated AI effects, such as audio noise removal, virtual background effects and webcam auto frame.
  • NVIDIA Omniverse Machinima: Enriching a New Art Form. Modern gaming continues to extend the storytelling art genre, in which game assets are used to create cinematic masterpieces. Omniverse Machinima makes such work easy, providing a path-traced viewer tool and engine designed for physical accuracy, simulating light, physics, materials and AI. Users can take assets from supported games, and use their web camera and AI to create characters, add high-fidelity physics and face and voice animation, and publish film-quality cinematics using the rendering power of their RTX 30 Series GPU. Sign up for notification when early access opens.

Introducing: GeForce RTX 3080, RTX 3070, RTX 3090 Founders Edition

  • GeForce RTX 3080 — Starting at $699, the RTX 3080 is the ultimate gaming GPU — up to 2x faster than the RTX 2080. Featuring 10GB of the new high-speed GDDR6X memory running at 19Gbps, the RTX 3080 can consistently deliver 60 frames per second for 4K resolution gaming.
  • GeForce RTX 3070 — Starting at $499, the RTX 3070 is faster than the RTX 2080 Ti at less than half the price, and on average is 60 percent faster than the original RTX 2070. It is equipped with 8GB of GDDR6 memory, hitting the sweet spot of performance for games running at 4K and 1440p resolutions.
  • GeForce RTX 3090 — At the top of the stack is the RTX 3090, priced at $1,499 and referred to as the “BFGPU” — Big Ferocious GPU. It even comes with a silencer — a three-slot, dual-axial, flow-through design that is up to 10x quieter than the TITAN RTX and keeps the GPU up to 30 degrees C cooler. Its 24GB of GDDR6X memory can tackle the toughest AI algorithms and feed massive, content creation workloads. The RTX 3090 is up to 50 percent faster than the current ultimate PC graphics card, TITAN RTX, enabling gamers to experience 60 fps in 8K resolution across many top games.

The new cards feature several world firsts, including:

  • Dual-Axial, Flow-Through Thermal Solution — Up to 2x more cooling performance, with a stunning unibody design. Gamers and creators will be able to enjoy unrivaled performance while their GPUs simultaneously run cooler and quieter than ever.
  • Exquisite Mechanical and Electrical Design — A stronger mechanical structure — with a new low-profile leaf spring along with a new 12-pin power connector — allows more space for components and cooling, and is compatible with 8-pin connectors in existing power supplies, with an included adapter.
  • HDMI 2.1 — The increased bandwidth provided by HDMI 2.1 allows, for the first time, a single cable connection to 8K HDR TVs for ultra-high-resolution gaming.
  • AV1 Decode — First discrete GPUs with support for the new AV1 codec, enabling gamers to watch up to 8K HDR internet video using as much as 50 percent less bandwidth.(5)

Where to Buy

The GeForce RTX 3090, 3080 and 3070 GPUs will be available as custom boards, including stock-clocked and factory-overclocked models, from top add-in card providers such as ASUS, Colorful, EVGA, Gainward, Galaxy, Gigabyte, Innovision 3D, MSI, Palit, PNY and Zotac and as Founders Editions from www.nvidia.com.

Look for the GeForce RTX 30 Series GPUs in gaming systems built by Acer, Alienware, ASUS, Dell, HP, Lenovo and MSI, plus leading system builders worldwide, including CyberPower PC, Digital Storm, Falcon NW, IBUYPOWER, Maingear, Origin, NZXT, Puget and many more.

The GeForce RTX 3080 will be available starting Sept. 17. The GeForce RTX 3090 will be available starting Sept. 24. The GeForce RTX 3070 will be available in October.

For a limited time, gamers who purchase a new GeForce RTX 30 Series GPU or system(6) will receive a PC digital download of Watch Dogs: Legion and a one-year subscription to the NVIDIA GeForce NOW™ cloud gaming service.

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Hardware / Software

AI in Action: NVIDIA Showcases New Research, Enhanced Tools For Creators At SIGGRAPH

The future of graphics is here, and AI is leading the way.

At the SIGGRAPH 2020 virtual conference, NVIDIA is showcasing advanced AI technologies that allow artists to elevate storytelling and create stunning, photorealistic environments like never before.

NVIDIA tools and software are behind the many AI-enhanced features being added to creative tools and applications, powering denoising capabilities, accelerating 8K editing workflows, enhancing material creation and more.

Get an exclusive look at some of our most exciting work, including the new NanoVDB library that boosts workflows for visual effects. And check out our groundbreaking research, AI-powered demos, and speaking sessions to explore the newest possibilities in real-time ray tracing and AI.

NVIDIA Extends OpenVDB with New NanoVDB
OpenVDB is the industry-standard library used by VFX studios for simulating water, fire, smoke, clouds and other effects. As part of its collaborative effort to advance open source software in the motion picture and media industries, the Academy Software Foundation (ASWF) recently announced GPU-acceleration in OpenVDB with the new NanoVDB for faster performance and easier development.

OpenVDB provides a hierarchical data structure and related functions to help with calculating volumetric effects in graphic applications. NanoVDB adds GPU support for the native VDB data structure, which is the foundation for OpenVDB.

With NanoVBD, users can leverage GPUs to accelerate workflows such as ray tracing, filtering and collision detection while maintaining compatibility with OpenVDB. NanoVDB is a bridge between an existing OpenVDB workflow and GPU-accelerated rendering or simulation involving static sparse volumes.

Hear what some partners have been saying about NanoVDB.

“With NanoVDB being added to the upcoming Houdini 18.5 release, we’ve moved the static collisions of our Vellum Solver and the sourcing of our Pyro Solver over to the GPU, giving artists the performance and more fluid experience they crave,” said Jeff Lait, senior mathematician at SideFX.

“ILM has been an early adopter of GPU technology in simulating and rendering dense volumes,” said Dan Bailey, senior software engineer at ILM. “We are excited that the ASWF is going to be the custodian of NanoVDB and now that it offers an efficient sparse volume implementation on the GPU. We can’t wait to try this out in production.”

“After spending just a few days integrating NanoVDB into an unoptimized ray marching prototype of our next generation renderer, it still delivered an order of magnitude improvement on the GPU versus our current CPU-based RenderMan/RIS OpenVDB reference,” said Julian Fong, principal software engineer at Pixar. “We anticipate that NanoVDB will be part of the GPU-acceleration pipeline in our next generation multi-device renderer, RenderMan XPU.”

Learn more about NanoVDB.

Research Takes the Spotlight

During the SIGGRAPH conference, NVIDIA Research and collaborators will share advanced techniques in real-time ray tracing, along with other breakthroughs in graphics and design.

Learn about a new algorithm that allows artists to efficiently render direct lighting from millions of dynamic light sources. Explore a new world of color through nonlinear color triads, which are an extension of gradients that enable artists to enhance image editing and compression.

And hear from leading experts across the industry as they share insights about the future of design:

  • Omniverse: Get the latest updates on NVIDIA Omniverse, a computer graphics and simulation platform that lets artists work seamlessly in real time across popular content-creation applications.
  • RTX-accelerated ray tracing with OptiX 7: Learn about the general concepts behind OptiX and how to fully optimize your application to get the most out of hardware ray-tracing cores of modern GPUs.
  • Making Machine Learning Work: From Ideas to Production Tools: Experts from NVIDIA, Weta Digital, Ubisoft and more will discuss how machine learning is enhancing the production of computer graphics.
  • Join a virtual round table with AWS or visit our virtual booth with Microsoft to learn more about Quadro virtual workstations and customer cases.
  • Check out all the groundbreaking research and presentations from NVIDIA.

Eye-Catching Demos You Can’t Miss

This year at SIGGRAPH, NVIDIA demos will showcase how AI-enhanced tools and GPU-powered simulations are leading a new era of content creation:

  • Synthesized high-resolution images with StyleGAN2: Developed by NVIDIA Research, StyleGAN uses transfer learning to produce portraits in a variety of painting styles.
  • Mars lander simulation: A high-resolution simulation of retropropulsion is used by NASA scientists to plan how to control the speed and orientation of vehicles under different landing conditions.
  • AI denoising on Blender: RTX AI features like OptiX Denoiser enhances rendering to deliver an interactive ray-tracing experience.
  • 8K video editing on RTX Studio laptops: GPU acceleration for advanced video editing and visual effects, including AI-based features in DaVinci Resolve, helping editors produce high-quality video and iterate faster.

Check out all the NVIDIA demos and sessions at SIGGRAPH.

More Exciting Graphics News to Come at GTC

The breakthroughs and innovation doesn’t stop here. Register now to explore more of the latest NVIDIA tools and technologies at GTC, October 5-9.