{"id":10461,"date":"2020-08-05T14:01:23","date_gmt":"2020-08-05T12:01:23","guid":{"rendered":"http:\/\/www.samdb.co.za\/blogs\/?p=10461"},"modified":"2020-08-05T14:01:24","modified_gmt":"2020-08-05T12:01:24","slug":"avid-mediacentral-2020-empowers-broadcast-news-organizations-to-create-and-deliver-more-content-in-shorter-timeframes","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2020\/08\/05\/avid-mediacentral-2020-empowers-broadcast-news-organizations-to-create-and-deliver-more-content-in-shorter-timeframes\/","title":{"rendered":"Avid MediaCentral 2020 Empowers Broadcast News Organizations To Create and Deliver More Content In Shorter Timeframes"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"66\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2020\/08\/avid-logo.jpg?resize=150%2C66\" alt=\"\" class=\"wp-image-10462\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>MediaCentral 2020 accelerates end-to-end workflow and enables teams to quickly break news across disparate platforms<\/strong><\/p>\n\n\n\n<p>July 21st, Avid announced the immediate availability of\u00a0<a href=\"https:\/\/www.avid.com\/products\/mediacentral\" target=\"_blank\" rel=\"noreferrer noopener\">MediaCentral\u00ae 2020<\/a>, the comprehensive media workflow platform for TV news, sports and post production operations. Innovative new features in MediaCentral 2020 deliver on the needs of modern newsrooms, providing journalists with increased efficiency, faster search options and improved editing as well as an enhanced\u202fbroadcast viewing experience for audiences.<\/p>\n\n\n\n<p>MediaCentral 2020 accelerates production with a complete and scalable end-to-end media workflow platform, providing news teams with media access, workflow integration and remote collaboration to deliver breaking news as its happens. MediaCentral 2020 empowers global collaboration\u202fto connect disperse teams to share media and create better\u202fstories\u202ftogether, while leveraging broadcast\u202fcontent\u202fand incoming feeds\u202fto break\u202fnews\u202ffast\u202fon digital\u202fchannels.<\/p>\n\n\n\n<p>\u201cWhether you are a\u202flocal news bureau,\u202fregional broadcaster\u202for\u202fglobal\u202fnews\u202fnetwork,\u202fthe ability to deliver compelling news stories quickly and efficiently is\u202fcritical,\u201d said Colleen Smith, Vice President, Market Solutions at Avid. \u201cMediaCentral 2020 delivers the remote workflow collaboration, efficiency and\u202fdistribution capabilities news production teams\u202fneed\u202fto break news\u202ffirst\u202fand reach audiences across every platform\u2014online, on social media and on air.\u201d<\/p>\n\n\n\n<p>From information gathering that leverages powerful search capabilities to story creation, graphics integration and social media distribution, MediaCentral 2020 empowers teams with the tools and the workflow speed they need to break news first.\u202fKey new capabilities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Viewing and Editing Time-based Metadata More Easily<\/strong>\u2013Increased efficiency with a storyboard view to see metadata together\u202fwith the thumbnails in one single\u202fview.<\/li><li><strong>Finding Media Faster to Improve Collaboration<\/strong>\u2013Includes more control and options to find the right media assets quickly, improve collaboration,\u202fensure up-to-date results and improve the overall usability of the system.<\/li><li><strong>Enhancing Storytelling with Maestro Graphic<\/strong>\u2013Allows the use of full mix-down of\u202fgraphics and video into a single file ready for publishing in MediaCentral and\u00a0<a href=\"https:\/\/www.avid.com\/media-composer\" target=\"_blank\" rel=\"noreferrer noopener\">Media\u202fComposer<\/a>\u00a0or for publishing to social media and other digital outlets.<\/li><li><strong>More Creative Editing with Advanced Capabilities<\/strong>\u2013New advanced capabilities address even the most complex news production teams\u2019 editing needs, delivering compelling stories with increased video and audio\u202ftracks.<\/li><\/ul>\n\n\n\n<p>These new functions enhance and extend the industry-standard platform&#8217;s modular, scalable design and full suite of apps, services and connectors that accelerate every part of the media creation and publishing workflow. For more information on MediaCentral 2020 visit\u00a0<a href=\"https:\/\/www.avid.com\/products\/mediacentral\" target=\"_blank\" rel=\"noreferrer noopener\">www.avid.com\/products\/mediacentral<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MediaCentral 2020 accelerates end-to-end workflow and enables teams to quickly break news across disparate platforms July 21st, Avid announced the immediate availability of\u00a0MediaCentral\u00ae 2020, the comprehensive media workflow platform for TV news, sports and post production operations. Innovative new features in MediaCentral 2020 deliver on the needs of modern newsrooms, providing journalists with increased efficiency,&hellip; <a class=\"more-link\" href=\"https:\/\/www.samdb.co.za\/blogs\/blog\/2020\/08\/05\/avid-mediacentral-2020-empowers-broadcast-news-organizations-to-create-and-deliver-more-content-in-shorter-timeframes\/\">Continue reading <span class=\"screen-reader-text\">Avid MediaCentral 2020 Empowers Broadcast News Organizations To Create and Deliver More Content In Shorter Timeframes<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[213],"tags":[236],"class_list":["post-10461","post","type-post","status-publish","format-standard","hentry","category-hardware-software","tag-avid","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/10461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=10461"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/10461\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=10461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=10461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=10461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}