{"id":10947,"date":"2020-10-11T12:04:17","date_gmt":"2020-10-11T10:04:17","guid":{"rendered":"http:\/\/www.samdb.co.za\/blogs\/?p=10947"},"modified":"2020-10-11T12:04:20","modified_gmt":"2020-10-11T10:04:20","slug":"adfocus-awards-2020-shortlist-announced","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2020\/10\/11\/adfocus-awards-2020-shortlist-announced\/","title":{"rendered":"AdFocus Awards 2020 Shortlist Announced"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"146\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2020\/10\/adfocus.jpg?resize=400%2C146\" alt=\"\" class=\"wp-image-10948\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2020\/10\/adfocus.jpg?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2020\/10\/adfocus.jpg?resize=300%2C110&amp;ssl=1 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<p>After three juries with four jury sessions the AdFocus Awards 2020 shortlist has been decided. This year the main jury sessions were a hybrid with both a physical sitting simultaneously to a virtual one for those who could not physically attend.<\/p>\n\n\n\n<p>\u201cIt felt like we did not miss a beat. On the jurors\u2019 part that required hours of commitment preparing and being present. As jury chair it was exciting to facilitate,\u201d says Tumi Rabanye, AdFocus Awards Chairperson 2020\/21. &nbsp;<\/p>\n\n\n\n<p><strong>NEW AWARD<\/strong><strong><\/strong><\/p>\n\n\n\n<p>This year included a new Award, the Agency Adaptability Award. \u201cThis was a pride piece for 2020, that gave us the opportunity to see and highlight those agencies that had made the best of a very difficult climate,\u201d says Rabanye.<\/p>\n\n\n\n<p>\u201cWe drew major lessons from judging this particular award and it will be to see the lessons that get taken on from the winning agency,\u201d she adds.<\/p>\n\n\n\n<p><strong>ROBUST ENGAGEMENT<br \/><\/strong>Judging this year was interesting on so many levels. \u201cWith the two foremost being the climate within which it took place and the collective wisdom in the room,\u201d &nbsp;explains Rabanye.<\/p>\n\n\n\n<p>She says that it was remarkable to have such robust engagement from some very reputable names. \u201cThe mix of skills and experience really showed.\u201d<\/p>\n\n\n\n<p>Overall, she says, the key outtake is definitely what resilience it takes to make it in the marketing communications industry. \u201cAgainst all odds the industry continues to show up; that is a commendable feat against the exceptional backdrop of 2020!\u201d<\/p>\n\n\n\n<p><strong>ADFOCUS AWARDS 2020 SHORTLIST<\/strong><\/p>\n\n\n\n<p><strong>SMALL AGENCY AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hoorah Digital<\/li><li>Rogerwilco<\/li><li>Think Creative Africa<\/li><\/ul>\n\n\n\n<p><strong>MEDIUM AGENCY AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Duke<\/li><li>The Odd Number (Pty) Ltd<\/li><\/ul>\n\n\n\n<p><strong>LARGE AGENCY AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Joe Public (Pty) Ltd<\/li><li>King James<\/li><li>M&amp;C Saatchi Abel<\/li><li>TBWA Hunt Lascaris JHB<\/li><\/ul>\n\n\n\n<p><strong>PR AGENCY AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Avatar PR<\/li><li>Eclipse Communications<\/li><li>Edelman<\/li><li>Razar Public Relations \u2013 a member of the M&amp;C Saatchi Group<\/li><\/ul>\n\n\n\n<p><strong>SPECIALISED AGENCY AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Levergy<\/li><li>Retroactive<\/li><li>Triple Eight<\/li><\/ul>\n\n\n\n<p><strong>PARTNERSHIP AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Joe Public &amp; Chicken Licken<\/li><li>M&amp;C Saatchi &amp; Takealot<\/li><\/ul>\n\n\n\n<p><strong>TRANSFORMATION AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>DUKE<\/li><li>Joe Public United<\/li><li>Triple Eight<\/li><\/ul>\n\n\n\n<p><strong>AFRICAN IMPACT AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>BCW<\/li><li>Dentsu Aegis<\/li><li>Triple Eight<\/li><\/ul>\n\n\n\n<p><strong>ADAPTABILITY AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>FCB Joburg<\/li><li>Have You Heard<\/li><li>Triple Eight<\/li><\/ul>\n\n\n\n<p><strong>NETWORK MEDIA AGENCY AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Carat<\/li><li>The Media Shop<\/li><li>Vizeum<\/li><\/ul>\n\n\n\n<p><strong>STUDENT AWARD<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dominic Hobbs &#8211;\u00a0 University of Johannesburg (UJ)<\/li><li>Jenna Cawood &#8211;\u00a0 Cape Town Creative Centre<\/li><li>Jessica Graham &#8211;\u00a0 Red&amp;Yellow<\/li><\/ul>\n\n\n\n<p>Lifetime Achiever, Industry Leader and Shapeshifter as well as the sought after Agency of the Year will be announced at the event. There is no Independent Media Agency Award this year.<\/p>\n\n\n\n<p>Since their inception in 1990, the&nbsp;<em>FM<\/em>&nbsp;AdFocus Awards have been the leading platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well. The awards have grown to become a landmark on the SA marketing and communications landscape by celebrating advertising effectiveness.<\/p>\n\n\n\n<p>The&nbsp;<em>FM<\/em>&nbsp;AdFocus Awards event will take place late November.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After three juries with four jury sessions the AdFocus Awards 2020 shortlist has been decided. This year the main jury sessions were a hybrid with both a physical sitting simultaneously to a virtual one for those who could not physically attend. \u201cIt felt like we did not miss a beat. On the jurors\u2019 part that&hellip; <a class=\"more-link\" href=\"https:\/\/www.samdb.co.za\/blogs\/blog\/2020\/10\/11\/adfocus-awards-2020-shortlist-announced\/\">Continue reading <span class=\"screen-reader-text\">AdFocus Awards 2020 Shortlist Announced<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10947","post","type-post","status-publish","format-standard","hentry","category-awards","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/10947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=10947"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/10947\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=10947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=10947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=10947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}