{"id":13420,"date":"2021-11-03T14:41:25","date_gmt":"2021-11-03T12:41:25","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=13420"},"modified":"2021-11-03T14:41:26","modified_gmt":"2021-11-03T12:41:26","slug":"disney-launches-new-festive-advert-featuring-local-singer-lloyiso","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2021\/11\/03\/disney-launches-new-festive-advert-featuring-local-singer-lloyiso\/","title":{"rendered":"Disney Launches New Festive Advert Featuring Local Singer Lloyiso"},"content":{"rendered":"\n

Disney Launches Magical Christmas Campaign \u2018From Our Family to Yours\u2019 including New Animated Advert with soundtrack featuring Lloyiso<\/strong><\/p>\n\n\n\n

\nhttps:\/\/www.youtube.com\/watch?v=YBGP0weEtj4\n<\/div><\/figure>\n\n\n\n

Disney has today released a magical new festive advert to mark the start of the Holiday season. \u201cThe <\/strong>Stepdad\u201d<\/strong> is a three-minute animated tale about family togetherness and the power of storytelling.<\/p>\n\n\n\n

A sequel to last year\u2019s \u2018Lola\u2019, which celebrated festive traditions passed down through generations, the short film premieres on Wednesday 3rd<\/sup> November 2021<\/strong>, across TV and Digital plus Disney\u2019s own channels in 45 countries across Europe, Africa, North America, South America and Asia.  It forms part of Disney\u2019s festive retail campaign, \u2018From Our Family To Yours\u2019 that hits retailers nationwide this month.<\/p>\n\n\n\n

Following Disney\u2019s 2020 debut consumer products Christmas advert, which secured more than 106 million views, this year\u2019s instalment features a grown-up Nicole, the granddaughter from \u2018Lola\u2019, and her two children Max and Ella, as new stepdad Mike moves into their family home. <\/p>\n\n\n\n

At the heart of the story is a very special storybook \u2013 a precious item belonging to son Max from his birth father. The book celebrates how the power of storytelling can deepen family bonds, and the magic that reading together creates as stories from Disney and Pixar lift off from the pages igniting the family\u2019s shared imagination and wonder.<\/p>\n\n\n\n

Viewers will see the family navigate an emotive journey as they enjoy combining existing festive traditions with new ones in the run up to Christmas.<\/p>\n\n\n\n

Exclusively for the South African version, local singer\/songwriting sensation Lloyiso performs an emotive rendition of original track \u2018Love Runs Deeper\u2019<\/em><\/strong> \u2013 penned for the advert, which provides a musical narrative to the film through the eyes of Mike in lieu of any dialogue.<\/p>\n\n\n\n

Tasia Filippatos, SVP Disney EMEA said:<\/strong> \u201cReading together can be a truly magical experience and our advert celebrates this age-old tradition and the wonder and imagination it inspires. We hope the story will resonate with anyone who has seen the magic \u2018lift off the pages\u2019 of a book through the eyes of a child.\u201d<\/p>\n\n\n\n

Lloyiso, who performs \u2018Love Runs Deeper\u2019<\/em> for the South African version of the advert said<\/strong>:\u201cI was thrilled to get involved with Disney\u2019s Christmas campaign. I was immediately taken by the lyrics of \u2018Love Runs Deeper\u2019 and it\u2019s powerful, emotive message within a story that celebrates family, traditions and love. I can\u2019t wait to share this wonderful story with South African families this festive season.\u201d<\/p>\n\n\n\n

\u2018From Our Family To Yours\u2019 is Disney\u2019s largest festive retail campaign to date and will offer the perfect opportunity to stock up on those gifts for every member of the family \u2013 from stocking fillers, toys, apparel, books and so much more \u2013 featuring the very latest and greatest from Disney, Pixar, Marvel and Star Wars. In addition, ten malls across the country will be getting into the spirit of the season, showcasing Disney-inspired Christmas Trees in support of The Smile Foundation.<\/p>\n\n\n\n

Luke Roberts, General Manager of Consumer Products Commercialisation, Disney Africa said:<\/strong> \u201cWe are excited to be bringing \u2018From Our Family to Yours\u2019 back to South African consumers for a second year this Festive Season. A perfect way to kick off the campaign, this ad encapsulates the magic of this time, combining the themes of strengthening family bonds and creating new family traditions, with the magic of Disney storytelling.\u201d<\/p>\n\n\n\n

To celebrate the theme of festive family traditions, Disney is encouraging fans to head to social media to share their own past and present festive memories using #DisneyChristmasAd and #FromOurFamilyToYours<\/p>\n\n\n\n

The advert was developed and produced by Disney EMEA\u2019s in-house creative team, led by Angela Affinita, Director of Brand Marketing and Creative, in partnership with Flux Animation Studios in New Zealand.<\/p>\n\n\n\n

About Disney Consumer Products, Games and Publishing\u202f<\/strong> <\/p>\n\n\n\n

Disney Consumer Products, Games and Publishing (CPGP) brings the magic of The Walt Disney Company\u2019s brands and franchises\u2014including Disney, Pixar, Marvel, Star Wars, National Geographic, and more\u2014into the daily lives of families and fans around the world through products and experiences across more than 100 retail categories from toys and t-shirts to apps, books, video games, and more. A division of the Disney Parks, Experiences and Products segment, CPGP\u2019s global operations include: the world\u2019s largest licensing business, one of the biggest children\u2019s publishing brands, a leading licensor of interactive games across platforms, and the shopDisney e-commerce platform.<\/p>\n\n\n\n

About Lloyiso <\/strong><\/strong><\/p>\n\n\n\n

Hailing from just outside of Port Elizabeth, South Africa, singer, songwriter, and producer. Lloyiso wields the kind of voice that instantly tugs at heartstrings. It\u2019s the kind of voice that shines in any arena\u2014whether in front of a laptop camera or under the lights of a festival stage. It\u2019s the kind of voice that makes you stop what you\u2019re doing and sing along. At 16-years-old, he appeared on South African Idol<\/em> and placed fifth in the competition. Following \u201cthree weeks at university<\/em>,\u201d<\/em> he left school and focused on music inspired by the likes of Sam Smith and Kanye West. He performed anywhere possible, singing in exchange for dinner at local pubs. He even recorded in English and ten different African languages. Taking over social media, Lloyiso amplified his voice globally by posting covers on Facebook before embracing YouTube. He gained the endorsement of everyone from Kygo to Tyga and gradually amassed an enthusiastic audience. Nailing viral renditions of Rihanna, Billie Eilish, Lewis Capaldi, and more, he launched his TikTok during 2020, generating tens millions of views and attracting the attention of labels worldwide. Finding his home, he notably made history as \u201cthe first South African artist signed to Republic Records.\u201d <\/em>Now, he conveys feeling in its purest form through a series of 2021 singles ignited by his debut \u201cSeasons.\u201d<\/p>\n\n\n\n

About The Walt Disney Company EMEA<\/strong><\/p>\n\n\n\n

The Walt Disney Company has been in Europe, Middle East and Africa (EMEA) for over 80 years and employs thousands across the region. Between Disneyland Paris and its other iconic brands, including Disney, Pixar, Marvel, Star Wars, National Geographic, 20th Century Studios and ESPN, The Walt Disney Company EMEA entertains, informs and inspires millions of consumers in more than 130 countries through the power of unparalleled storytelling. Disney+, the company\u2019s direct-to-consumer streaming service, is currently available in 17 markets across Europe. <\/p>\n","protected":false},"excerpt":{"rendered":"

Disney Launches Magical Christmas Campaign \u2018From Our Family to Yours\u2019 including New Animated Advert with soundtrack featuring Lloyiso Disney has today released a magical new festive advert to mark the start of the Holiday season. \u201cThe Stepdad\u201d is a three-minute animated tale about family togetherness and the power of storytelling. A sequel to last year\u2019s… Continue reading Disney Launches New Festive Advert Featuring Local Singer Lloyiso<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[123],"class_list":["post-13420","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-disney","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/13420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=13420"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/13420\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=13420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=13420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=13420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}