{"id":13733,"date":"2021-12-03T15:00:22","date_gmt":"2021-12-03T13:00:22","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=13733"},"modified":"2021-12-03T15:00:23","modified_gmt":"2021-12-03T13:00:23","slug":"the-coolest-ogs-goes-global-with-showmax","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2021\/12\/03\/the-coolest-ogs-goes-global-with-showmax\/","title":{"rendered":"The Coolest OG\u2019s Goes Global With Showmax"},"content":{"rendered":"\n
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Local reality-TV hit\u00a0The Coolest OG\u2019s<\/em>\u00a0is now available on Showmax, taking its intergenerational stories to screens across Africa and overseas, including the United Kingdom, France and Australia. The show, which sees 12 senior citizens compete for the title of hippest \u201cgolden oldie\u201d, proved popular right across all age groups when it aired in a prime-time slot on SABC2 earlier this year. In a nod to its original concept and successful formula,\u00a0The Coolest OG\u2019s<\/em>\u00a0was recently nominated for Competition Show of the Year at the 2021 Content Innovation Awards, which were held in London early November.<\/p>\n\n\n\n

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\u201cIt\u2019s more than just a TV show with grandparents doing wacky things – it\u2019s an opportunity to talk about ageism in society,\u201d says Jimmy Muteba, executive producer of The Coolest OG\u2019s<\/em> at Rebelintown Productions. \u201cOlder people are a marginalised group, often excluded from conversations, media and entertainment. We need to talk about it – and The Coolest OG\u2019s<\/em> tries to do that in a fun way. If we\u2019re lucky, we\u2019ll all get old one day.\u201d<\/p>\n\n\n\n

\u201cCongrats to The Coolest OG\u2019s<\/em> team for their Content Innovation Awards nomination, the latest in a steady string of accolades for African content in 2021,\u201d says Candice Fangueiro, head of content at Showmax. \u201cWe\u2019re delighted to bring our audience such a fun show that is shifting perceptions and starting important conversations around growing old.\u201d<\/p>\n\n\n\n

Each episode introduces a new challenge for the contestants, ranging from gaming to songwriting, music video production (original music, wild outfits and all), modelling, art, acting and more – activities that might be second nature to millennials and zoomers (the Gen Z crowd), but could give an older person pause. With the help of their grandchildren and influencers, the seniors battle it out, with someone being forced into early retirement every episode, until only one – the ultimate Coolest OG – remains, taking home a cash prize of R100 000. The judges – who look at both performance and swag – are a panel of four 20-somethings making waves in the fashion, music, film and food industries.<\/p>\n\n\n\n

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Season 1 of the South African edition of the show, which was shot in 6K on the RED Epic Dragon, was filmed at the height of the pandemic, in the safety of the contestants\u2019 homes. Talks are underway for spin-offs in other countries i.e., US, UK, France, Sweden, Nigeria, Kenya, etc. Muteba hopes to get audiences chatting about the inspiring things that the elders in their communities have done, regardless of where – or how – they grew up. \u201cBy sharing their stories, we start to bridge the gulf between generations,\u201d he says. \u201cAnd that has a real impact on people\u2019s lives and society at large\u201d.<\/p>\n\n\n\n

Muteba is honoured that The Coolest OG\u2019s<\/em> was nominated for Competition Show of the Year at the 2021 Content Innovation Awards. The 2020 winner was Lego Masters<\/em>, with other big TV names like MasterChef<\/em> and Chernobyl<\/em> scooping different prizes over the years. \u201cI\u2019m really proud that a homegrown Format is going up against established global shows and franchises,\u201d says Muteba.<\/p>\n\n\n\n

Telkom, a major South African Mobile Telecommunication Company, got onboard as a sponsor during the airing of\u00a0The Coolest OG\u2019s<\/em>\u00a0on SABC2, and Muteba hopes that other brands – both local and international, in the telcos, fashion, food, entertainment, automotive and lifestyle categories – will see the opportunities for integration that exist in a show that uses old-school cool to teach us how to think differently.<\/p>\n\n\n\n

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The Coolest OG\u2019s <\/em>is available on Showmax across Africa and in the following countries: Andorra, Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Iceland, Indonesia, Ireland, Italy, Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Portugal, San Marino, Spain, Sweden, Switzerland and the United Kingdom.<\/p>\n\n\n\n

For more information about The Coolest OG\u2019s, please visit rebelintown.com<\/a> or follow them on Instagram @tcogsa, Twitter @tcogsa and Facebook @tcogsa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Local reality-TV hit\u00a0The Coolest OG\u2019s\u00a0is now available on Showmax, taking its intergenerational stories to screens across Africa and overseas, including the United Kingdom, France and Australia. The show, which sees 12 senior citizens compete for the title of hippest \u201cgolden oldie\u201d, proved popular right across all age groups when it aired in a prime-time slot… Continue reading The Coolest OG\u2019s Goes Global With Showmax<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[110],"class_list":["post-13733","post","type-post","status-publish","format-standard","hentry","category-television","tag-showmax","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/13733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=13733"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/13733\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=13733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=13733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=13733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}