{"id":13825,"date":"2021-12-13T14:19:24","date_gmt":"2021-12-13T12:19:24","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=13825"},"modified":"2021-12-13T14:19:25","modified_gmt":"2021-12-13T12:19:25","slug":"new-survey-from-dolby-reveals-shifts-in-music-listening-behaviour-among-adults-in-the-u-s","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2021\/12\/13\/new-survey-from-dolby-reveals-shifts-in-music-listening-behaviour-among-adults-in-the-u-s\/","title":{"rendered":"New Survey From Dolby Reveals Shifts In Music Listening Behaviour Among Adults In the U.S."},"content":{"rendered":"\n
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Nearly 70% of Gen Z have recently discovered a song released over a decade ago for the first time.<\/p>\n\n\n\n

More than half of adults feel they were born in the wrong era because of their taste in music, and for most, the 2000s best match their music preferences.<\/p>\n\n\n\n

Nearly 90% believe enhanced audio quality is a \u201cmust-have\u201d when streaming music, and 80% of those upgraded or changed services to one with better quality.<\/p>\n\n\n\n

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Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, released findings from a new survey illustrating a shift in music listening behavior. The U.S. study of adults (18+ or older) who regularly listen to music found that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed social media and Hollywood entertainment have a strong influence over how people discover music. In addition, the study also found that better audio quality is a priority for many, particularly Gen Z, when choosing a streaming subscription over other features.<\/a><\/p>\n\n\n\n

\u201cMusic fills our lives with moments of joy and has been a way to escape the challenges we have faced over the past two years. This has driven changes in consumer behavior, such as the revival of music from past decades to the prioritization of better-quality experiences that allow listeners to connect more deeply with their favorite artists and songs,\u201d said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. \u201cAs we look to the future, we expect these influences to have a lasting impact over how we enjoy music.\u201d<\/a><\/p>\n\n\n\n

The US-based survey, conducted by OnePoll in November 2021, polled 2,000 general population adults who regularly listen to music for at least one hour per day. The survey examined their listening behavior, purchase decisions, and habits formed from the COVID-19 pandemic.<\/a><\/a><\/p>\n\n\n\n

U.S. adults are feeling nostalgic based on their choices in music<\/strong><\/a><\/p>\n\n\n\n

A number of respondents feel like they were born in the wrong era because of their taste in music, which was highest among Gen Z. This has led to the increased popularity of iconic songs and artists being rediscovered or discovered for the first time.<\/a><\/p>\n\n\n\n