{"id":15838,"date":"2022-06-27T18:27:23","date_gmt":"2022-06-27T16:27:23","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=15838"},"modified":"2022-06-27T18:27:25","modified_gmt":"2022-06-27T16:27:25","slug":"plg-implements-virtual-studio-solution-with-blackmagic-design","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2022\/06\/27\/plg-implements-virtual-studio-solution-with-blackmagic-design\/","title":{"rendered":"PLG Implements Virtual Studio Solution With Blackmagic Design"},"content":{"rendered":"
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Blackmagic Design today announced that Dubai based gaming and esports agency PLG has developed a\u00a0production studio designed around the Blackmagic URSA Broadcast G2 camera and ATEM Constellation 8K live production\u00a0switcher.<\/p>\n\n\n

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The studio\u2019s audio, video and graphics solution was delivered with the support of systems integrator UBMS, which also provided product training and workflow consultancy.<\/p>\n\n\n\n

PLG is the leading gaming and esports agency in the Middle East and North Africa and works with global consumer brands across fashion, food and retail that are looking to target youth audiences through branded content to evolve community\u00a0engagement.<\/p>\n\n\n

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\u201cWe\u2019ve seen a huge increase in content creation, with brands turning to us to target the Arabic speaking gaming market in particular through game launches and activations, talk shows and sponsored competitions,\u201d explains Arnor Jonsson, product and production director, PLG. \u201cContent for these channels has to be fresh and engaging, so we required an agile solution that could support our growing client roster and their production needs.\u201d<\/p>\n\n\n\n

PLG\u2019s 10,000 square meter facility houses a flexible virtual studio with multiple green screen and presenter stages, which allows an incredibly quick turnaround between productions.<\/p>\n\n\n\n

Action in the studio is captured on multiple URSA Broadcast G2s, each equipped with a Blackmagic URSA Studio Viewfinder, and the live signals are fed over SDI into virtual environments created with Unreal Engine. \u201cIt\u2019s imperative that live and virtual content are stitched together seamlessly in these content packages; both the brands and the gamers watching expect the highest production values,\u201d Jonsson continues.<\/p>\n\n\n\n

\u201cFor a\u00a0recent competition we designed a\u00a0dynamic environment based on the game that players were battling in and placed our presenters and the commentary desk into the heart of the event, all in real time,\u201d he adds. \u201cFootage from the studio had to be crisp, with plenty of detail to maintain the authenticity of the presenting team\u2019s segments within the\u00a0game.\u201d<\/p>\n\n\n

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The ATEM Constellation 8K with ATEM 2 M\/E Advanced Panel form the hub of the production gallery, allowing the PLG team to handle sources in multiple formats, as well as delivering multilayered live mixes which incorporate gameplay, statistics, studio content and remote feeds from players across the region. The team also relies upon the switcher\u2019s multiple M\/Es to reduce latency while the inbuilt chroma keyer is used to further blend the studio elements into the virtual environment.<\/p>\n\n\n\n

\u201cIn order to create exciting shows that give audiences the full gameplay experience we rely on features such as SuperSource, which helps us bring lots of elements onto the screen simultaneously,\u201d Jonsson explains. \u201cBlackmagic\u2019s DeckLink I\/O cards are also a huge element in our content design, providing the foundation for overlays and bespoke brand components for our clients.\u201d<\/p>\n\n\n\n

Since its launch, the studio has been in almost constant use, with Jonsson revealing that its flexibility in both the live and virtual components has facilitated an incredible work rate.<\/p>\n\n\n\n

\u201cThe solution\u2019s modular nature has dramatically simplified how we transition from one production to the next, making it easy to reset studio acquisition for the next show, and then we can quickly upload the graphics and backdrops needed,\u201d he concludes. \u201cMajor brands already know that the future for their marketing lies in online and gaming platform content, and our facility gives us a\u00a0huge advantage, not only in terms of speed but also in broadcast grade production\u00a0values.\u201d<\/p>\n\n\n

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Blackmagic Design today announced that Dubai based gaming and esports agency PLG has developed a\u00a0production studio designed around the Blackmagic URSA Broadcast G2 camera and ATEM Constellation 8K live production\u00a0switcher. The studio\u2019s audio, video and graphics solution was delivered with the support of systems integrator UBMS, which also provided product training and workflow consultancy. PLG is… Continue reading PLG Implements Virtual Studio Solution With Blackmagic Design<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[213],"tags":[189],"class_list":["post-15838","post","type-post","status-publish","format-standard","hentry","category-hardware-software","tag-blackmagic","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/15838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=15838"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/15838\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=15838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=15838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=15838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}