{"id":16318,"date":"2022-07-26T16:00:52","date_gmt":"2022-07-26T14:00:52","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=16318"},"modified":"2022-07-26T16:00:53","modified_gmt":"2022-07-26T14:00:53","slug":"entries-for-2022-adfocus-awards-are-open","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2022\/07\/26\/entries-for-2022-adfocus-awards-are-open\/","title":{"rendered":"Entries for 2022 AdFocus Awards Are Open"},"content":{"rendered":"
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The Financial Mail is delighted to announce that entries for the 2022 FM AdFocus Awards are now  open.<\/p>\n\n\n\n

This year\u2019s AdFocus Awards will be celebrating the champions of the Bounce Back. \u201cThe past two years put forward a challenge that has shaken every part of business,\u201d says AdFocus Awards chairperson Faheem Chaudhry. \u201cAn economy under pressure, infrastructure that\u2019s cracking, budgets under strain and talent under increasing pressure. But time and time again, when crisis hits, creativity thrives. This year\u2019s AdFocus Awards will look for the businesses who have holistically shown how they are able to Bounce Back. They have shown how creativity can be the vaccine for the economy by stimulating demand and guiding businesses back to their true north. We\u2019re looking forward to celebrating and rewarding those agencies who have shown that no matter what challenges come forward, the creative industry always finds a way.\u201d<\/p>\n\n\n\n

Financial Mail editor Rob Rose says, \u201cWe\u2019ve been doing this competition for 32 years and we think that it is more vital than ever, given the imperative to rebuild the country now. The advertising industry can play a fundamental role in doing that.\u201d<\/p>\n\n\n\n

There have been some changes made to the awards this year. The most significant change is the addition of the Group Agency of the Year Award category. This category will look to award the agency group with the best performance over the period under review and will include the total business impact of all the agencies included in the agency group or holding company.<\/p>\n\n\n\n

\u201cGiven the tough external environment of the past two years, we\u2019ll be looking for the agency group that has shown flexibility, versatility and bounce back-ability across all its businesses,\u201d says Chaudhry.<\/p>\n\n\n\n

The Large, Medium and Small agency size categories have been redefined and the Media Agency category has once again been split into Independent and Network Agency categories.<\/p>\n\n\n\n

In addition, the questionnaires have been updated to ensure they are relevant to the current environment and in order to better interrogate the business case of entrants in a more defined manner. They have also been streamlined to ensure the entry process is more efficient.<\/p>\n\n\n\n

The agency awards for 2022 include the following:<\/p>\n\n\n\n