{"id":17448,"date":"2022-11-03T16:05:52","date_gmt":"2022-11-03T14:05:52","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=17448"},"modified":"2022-11-03T16:05:54","modified_gmt":"2022-11-03T14:05:54","slug":"disney-releases-magical-new-festive-advert-the-gift","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2022\/11\/03\/disney-releases-magical-new-festive-advert-the-gift\/","title":{"rendered":"Disney Releases Magical New Festive Advert &#8220;The Gift&#8221;"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/FromOurFamilyToYours2022.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"211\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/FromOurFamilyToYours2022.png?resize=250%2C211&#038;ssl=1\" alt=\"\" class=\"wp-image-17449\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Disney has todayreleased a magical new Christmas advert to mark the holiday season. <strong>\u201cThe Gift\u201d<\/strong> is a three-minute animated short that celebrates the comfort that storytelling brings families during times of change and how it deepens their bonds through togetherness.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/DisneyTheGiftImage.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"416\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/DisneyTheGiftImage.jpg?resize=500%2C416&#038;ssl=1\" alt=\"\" class=\"wp-image-17450\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/DisneyTheGiftImage.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/DisneyTheGiftImage.jpg?resize=300%2C250&amp;ssl=1 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption class=\"wp-element-caption\">2022 Disney Christmas advert, \u201cThe Gift\u201d<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The advert is the final instalment of Disney\u2019s \u2018From My Family To Yours\u2019 trilogy, which premieres on <strong>Wednesday 2<sup>nd<\/sup> November 2022<\/strong> across TV and Digital plus Disney\u2019s own channels in 46 countries across Europe, North America, South America, Africa and Asia.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"THE GIFT | Disney Christmas Advert 2022 | Disney UK\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/v5l0XINFQao?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><u>\u2018From Our Family To Yours\u2019 \u2013 A Trilogy<\/u><\/strong><\/p>\n\n\n\n<p>Disney\u2019s first-ever Christmas advert \u2018Lola\u2019 was released in 2020. In this first instalment, fans were introduced to Nicole and her grandmother, Lola, and watched how their bond deepened as festive traditions were passed down through the generations.<\/p>\n\n\n\n<p>Last year\u2019s sequel, \u2018The Stepdad\u2019 followed a grown-up Nicole and her own children, Max and Ella, who welcomed stepdad Mike into their home. At the heart of the story was a very special storybook that celebrated the magic that small moments like reading together creates for families. <strong><\/strong><\/p>\n\n\n\n<p>Both the 2020 and 2021 adverts reached over 184million views worldwide combined. This year, the family prepare for another festive period and the touching arrival of a new baby!<\/p>\n\n\n\n<p><strong>\u201cThe Gift\u201d<\/strong> is a powerful story of sibling relationships, experienced through the eyes of youngest child Ella, as she adjusts to the changing family dynamic. At the heart of the story is a beloved glow in the dark Mickey Mouse soft toy, which connects both past, present and future. Whilst the elder brother, Max is first shown giving Ella the Mickey Mouse to comfort her at night, Ella then gifts the soft toy to her new-born sibling at their first meet, welcoming them to the family.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-17454\" data-id=\"17454\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-1.png?resize=640%2C360&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-1.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-1.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-17451\" data-id=\"17451\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-2.png?resize=640%2C360&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-2.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-2.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-17452\" data-id=\"17452\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-3.png?resize=640%2C360&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-3.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-3.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-17455\" data-id=\"17455\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-4.png?resize=640%2C360&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-4.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-4.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-17456\" data-id=\"17456\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-5.png?resize=640%2C360&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-5.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-5.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-17453\" data-id=\"17453\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-6.png?resize=640%2C360&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-6.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/The-Gift-6.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Luke Roberts, General Manager of Consumer Products Commercialisation, Disney Africa said:<strong> <\/strong>\u201cWith family togetherness and Disney being at the heart of it all, we are proud to reveal this finale to the \u201cFrom Our Family to Yours\u201d trilogy. We are also excited to reveal a brand new local voice behind the heart-warming soundtrack as Ray Malo adds her extraordinary vocals to \u201c<em>The Gift\u201d<\/em>.<\/p>\n\n\n\n<p><strong>\u201cThe Gift\u201d<\/strong> has been developed and produced by Disney\u2019s Consumer Products, Gaming &amp; Publishing creative team, led by Angela Affinita, Director of Brand Marketing and Creative, in partnership with Flux Animation Studios in New Zealand.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Soundtrack<\/strong><\/h4>\n\n\n\n<p>Up and coming vocalist <strong>Ray Malo<\/strong>, performs the emotive soundtrack <em>A Little More<\/em> \u2013 penned exclusively for the advert by LA-based songwriters PARKWILD, Sofia Quinn and Rose Tan.<\/p>\n\n\n\n<p>Providing a powerful vocal narrative to this year\u2019s story, Ray\u2019s incredible vocals creates the script to the story of young Ella finding comfort as the family prepare to welcome a new baby.<\/p>\n\n\n\n<p>Ray Malo says:\u201cI know first-hand what it\u2019s like being part of a blended family \u2013 I know how change, in family dynamics feels, so this story really resonates with me.Disney has been a part of most of our lives, for me for all of my childhood, so it\u2019s really a privilege and honour to be able to be part of this campaign and part of the Disney family.\u201d&nbsp;<\/p>\n\n\n\n<p>\u202fRay Malo follows in the footsteps of rising star Lloysio who sang the localised version of <em>\u2018Love Runs Deeper\u2019<\/em> in \u2018The Stepdad\u2019 festive advert last year. \u202f&nbsp;<\/p>\n\n\n\n<p>As with previous years of the From Our Family campaign \u2013 the largest retail campaign for Disney \u2013 the company will have stunning Disney-themed Christmas trees take centre stage yet again at more than 10 shopping centres nationwide.&nbsp; Expect to see Disney plush adorn trees (and some exciting new structures) at participating malls including Canal Walk, Cape Gate, Clearwater Mall, Gateway Theatre of Shopping, Melrose Arch, Fourways Mall, Eastgate Shopping Centre, Rosebank Mall, Sandton City, Somerset Mall, The Glen and Woodlands. The Christmas trees are in support of <strong>Reach for a Dream<\/strong> where shoppers may make a cash donation towards the purchase of a plush toy, where both the plush and the money will be donated to the wish-granting charity. <a><\/a>To give a gift of hope and joy to children living with critical illnesses this holiday season, please support this initiative at various locations around the country.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2018From Our Family To Yours\u2019 Gift Range <u><\/u><\/strong><\/h4>\n\n\n\n<p>Various South African retailers are joining Disney\u2019s \u2018From Our Family To Yours\u2019 2022 campaign, bringing stories and characters to life through innovative products across more than 100 categories: from toys and apparel to jewellery, technology, and consumables. This is the perfect opportunity to share the joy and spoil your loved ones with your family for holiday gifts for every member of the family from the newest ranges courtesy of Disney, Pixar, Marvel and Star Wars.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>About Disney Consumer Products, Games and Publishing<\/strong><\/p>\n\n\n\n<p>Disney Consumer Products, Games and Publishing (CPGP) brings the magic of The Walt Disney Company\u2019s brands and franchises\u2014including Disney, Pixar, Marvel, Star Wars, National Geographic, and more\u2014into the daily lives of families and fans around the world through products and experiences across more than 100 retail categories from toys and t-shirts to apps, books, video games, and more. A division of the Disney Parks, Experiences and Products segment, CPGP\u2019s global operations include: the world\u2019s largest licensing business, one of the biggest children\u2019s publishing brands, a leading licensor of interactive games across platforms, and the shopDisney e-commerce platform.<\/p>\n\n\n\n<p><strong>About\u202fReach for a Dream<\/strong>&nbsp;<\/p>\n\n\n\n<p>Reach For A Dream seeks to alleviate the strain that life-threatening illnesses place on sick children and their families by providing these dreamers with the opportunity to believe in their greatest wish. The Foundation has been providing dreams to children all around the country for 33 years in counting. These young children are under extreme pressure to deal with these medical issues and are in desperate need of encouragement. In addition, Reach For A Dream offers the child a magical moment to regain their childhood that is being lost to an illness. The vision is to grow the Foundation to enable us to continue giving hope to children fighting critical illnesses. The Foundation hosts several national projects throughout the year to engage with the brave dreamers and wonderful donors. The Reach For A Dream Foundation\u2019s inception was inspired by an article by the Make \u2013 A \u2013Wish Foundation, based in America. Owen Parnell, past Ransburg Rotary Club President, was struck by the opportunity to establish a similar venture in South Africa. On 7 July 1988, the Organisation made its very first dream come true. And so the journey of dream fulfilment began. The first dreamer, little J C Steinman, was treated to a wonderful birthday celebration with rides on a pony and a motorcycle. Being occasionally named the Reach For A Dream Foundation in 1991, the organisation deemed its core purpose as \u201cfulfilling the dreams of children of any race, colour and creed between the ages of 3 and 18 faced with a life-threatening illness.<\/p>\n\n\n\n<p><strong>Disney\u2019s Social Purpose<\/strong>\u202f&nbsp;<\/p>\n\n\n\n<p>At The Walt Disney Company, our purpose is to inspire a better world through the power of stories. Disney\u2019s partnership with Make-A-Wish and other not-for-profit partners across Europe is an example of how, working with others, we help build emotional resilience. Together we bring the power of our brand, stories, and characters to inspire and create Moments that Matter for children and those closest to them when they need it the most.<\/p>\n\n\n\n<p><strong>About Ray Malo<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/Ray-Malo-3.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/Ray-Malo-3.jpg?resize=450%2C300&#038;ssl=1\" alt=\"\" class=\"wp-image-17457\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/Ray-Malo-3.jpg?w=450&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/11\/Ray-Malo-3.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Ray is a young, South African musician with a sound that reaches far beyond her country\u2019s borders. With her crisp sound that ranges from dance pop to urban she aims to put the new age of South African youth on the global map. She not only advocates for but lives by her belief in following one\u2019s heart and passions: She made the bold decision to decline her acceptance to 3 of South Africa\u2019s top medical schools (one of which she had a full scholarship) in order to pursue her passion for music. Her songwriting is reflective and reminiscent. Her music explores duality and exudes youthfulness; and through her songs one is invited into her universe which allows all to simply come as they are. Ray Malo has spent the past 3 years writing music, attending vocal training with singer\/songwriter RJ Benjamin and recording her songs in studio. In this new year she continues to write, create and work on refining her performance abilities in order that she can share her music universe with the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disney has todayreleased a magical new Christmas advert to mark the holiday season. \u201cThe Gift\u201d is a three-minute animated short that celebrates the comfort that storytelling brings families during times of change and how it deepens their bonds through togetherness. The advert is the final instalment of Disney\u2019s \u2018From My Family To Yours\u2019 trilogy, which&hellip; <a class=\"more-link\" href=\"https:\/\/www.samdb.co.za\/blogs\/blog\/2022\/11\/03\/disney-releases-magical-new-festive-advert-the-gift\/\">Continue reading <span class=\"screen-reader-text\">Disney Releases Magical New Festive Advert &#8220;The Gift&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[279],"tags":[123],"class_list":["post-17448","post","type-post","status-publish","format-standard","hentry","category-media-release","tag-disney","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/17448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=17448"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/17448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=17448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=17448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=17448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}