{"id":17647,"date":"2022-12-03T15:43:02","date_gmt":"2022-12-03T13:43:02","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=17647"},"modified":"2022-12-03T15:43:06","modified_gmt":"2022-12-03T13:43:06","slug":"2022-fm-adfocus-award-winners-announced","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2022\/12\/03\/2022-fm-adfocus-award-winners-announced\/","title":{"rendered":"2022 FM AdFocus Award Winners Announced"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/07\/adfocus-awards2022.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"108\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/07\/adfocus-awards2022.png?resize=320%2C108&#038;ssl=1\" alt=\"\" class=\"wp-image-16319\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/07\/adfocus-awards2022.png?w=320&amp;ssl=1 320w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/07\/adfocus-awards2022.png?resize=300%2C101&amp;ssl=1 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>TBWA South Africa has been awarded the Overall Agency of the Year at the 2022 Financial Mail AdFocus Awards.<\/p>\n\n\n\n<p>Since their inception in 1990, the Financial Mail AdFocus Awards have established themselves as the leading platform for individuals and agencies to be recognised \u2013 not only for their creative marketing skills \u2013 but also for their overall business acumen.<\/p>\n\n\n\n<p>This year\u2019s Financial Mail AdFocus Awards winners are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small Advertising Agency of the Year \u2013 Rapt Creative<\/li>\n\n\n\n<li>Medium Advertising Agency of the Year \u2013 Grid Worldwide<\/li>\n\n\n\n<li>Large Advertising Agency of the Year \u2013 TBWA Hunt Lascaris<\/li>\n\n\n\n<li>Group Agency of the Year \u2013 TBWA Group<\/li>\n\n\n\n<li>Public Relations Agency of the Year \u2013 Razor PR \u2013 an M&amp;C Saatchi Company<\/li>\n\n\n\n<li>Specialist Agency of the Year \u2013 Levergy \u2013 M&amp;C Saatchi Sports &amp; Entertainment<\/li>\n\n\n\n<li>Network Media Agency of the Year \u2013 PHD Media SA<\/li>\n\n\n\n<li>Partnership of the Year (sponsored by IAS and Scopen) \u2013 TBWA South Africa &amp; MTN<\/li>\n\n\n\n<li>African Impact Award \u2013 TBWA South Africa<\/li>\n\n\n\n<li>Transformation Award \u2013 Nahana Communications Group<\/li>\n\n\n\n<li>Adaptability Award \u2013 Happy Friday<\/li>\n\n\n\n<li>Student of the Year\n<ul class=\"wp-block-list\">\n<li>Winner \u2013 Angelina Faria<\/li>\n\n\n\n<li>Finalist \u2013 Robyn Burger<\/li>\n\n\n\n<li>Finalist \u2013 Lisa Black<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Lifetime Achievement Award \u2013 James Barty and Alistair King<\/li>\n\n\n\n<li>Industry Leader of the Year \u2013 Fran Luckin, Grey South Africa<\/li>\n\n\n\n<li>Shapeshifter \u2013 Mukondi Kgomo and Nkgabiseng Motau, Think Creative<\/li>\n\n\n\n<li>Overall Agency of the Year \u2013TBWA South Africa<\/li>\n<\/ul>\n\n\n\n<p>The winner of the FM Creative Challenge is OnlyKInd for their seismic blasting ad for Marine Dynamics. The Creative Challenge was developed to encourage young creatives in agencies to connect brand messaging with current news events and headlines, showcasing the power of print of effective advertising. Entries are judged according to three criteria: concept, design and business relevance.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/12\/Adfocus-winners-2022.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/12\/Adfocus-winners-2022.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" class=\"wp-image-17648\" srcset=\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/12\/Adfocus-winners-2022.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2022\/12\/Adfocus-winners-2022.jpg?resize=300%2C169&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Speaking at the awards, 2022 AdFocus Awards jury chairperson, Faheem Chaudhry commented that the agencies that won AdFocus this year did not just survive, but recorded one of their most successful years in history, growing their businesses way beyond the constraints thrown at them.<\/p>\n\n\n\n<p>\u201cThe agencies who took top honours this year didn\u2019t just harness the power of creativity for their clients. They also applied it to their own businesses and their strategies for their culture and their people. They fully embraced the transformational power creativity has, and leveraged it during a period of heightened challenge and difficulty,\u201d he said.<\/p>\n\n\n\n<p>Congratulating all those agencies who bounced back in spectacular fashion this year, Chaudhry said the awards are hard fought for, and richly deserved.<\/p>\n\n\n\n<p>\u201cTo those who came up short tonight, please don\u2019t be discouraged as the role you have played in flying the creative flag on its own deserves massive credit.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TBWA South Africa has been awarded the Overall Agency of the Year at the 2022 Financial Mail AdFocus Awards. Since their inception in 1990, the Financial Mail AdFocus Awards have established themselves as the leading platform for individuals and agencies to be recognised \u2013 not only for their creative marketing skills \u2013 but also for&hellip; <a class=\"more-link\" href=\"https:\/\/www.samdb.co.za\/blogs\/blog\/2022\/12\/03\/2022-fm-adfocus-award-winners-announced\/\">Continue reading <span class=\"screen-reader-text\">2022 FM AdFocus Award Winners Announced<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-17647","post","type-post","status-publish","format-standard","hentry","category-awards","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/17647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=17647"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/17647\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=17647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=17647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=17647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}