{"id":18991,"date":"2023-07-14T14:50:19","date_gmt":"2023-07-14T12:50:19","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=18991"},"modified":"2023-07-14T14:50:23","modified_gmt":"2023-07-14T12:50:23","slug":"candy-crush-saga-takes-players-on-a-summer-road-trip-with-barbie-in-new-exclusive-in-game-content","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2023\/07\/14\/candy-crush-saga-takes-players-on-a-summer-road-trip-with-barbie-in-new-exclusive-in-game-content\/","title":{"rendered":"Candy Crush Saga Takes Players on a Summer Road Trip with Barbie in New &\u00a0Exclusive In-Game Content"},"content":{"rendered":"\n

This week\u00a0Candy Crush Saga<\/em>\u00a0announced its newest (and pinkest) partnership with the most anticipated movie of the summer, BARBIE. On\u00a0July 13, 2023, just days before the film hits theaters on the 21st, the brand will launch in-game BARBIE experiences that feature exclusive content accessible only to\u00a0Candy Crush Saga\u00a0<\/em>players. Sweeeet.<\/p>\n\n\n

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BARBIE fans and Candy Crush Saga<\/em> players will have in-app access to the exclusive featurette, A Candy Exclusive: We Are BARBIE<\/em>, in which the film’s director, producers and talent discuss the different personalities and Barbies that will be seen throughout the movie. Ahead of the movie’s release on July 21, BARBIE fans and Candy Crush players alike will also embark on a fantastical road trip with Barbie, Tiffi and other iconic Candy Crush Saga<\/em> friends.<\/p>\n\n\n\n

Join the candified versions of talent from the film, including Barbie, as she begins her journey to the Real World through the Candy Kingdom. On their journey, players will embark on BARBIE Quests during the Winding Road Tour and collect limited-edition purple “B” candies to win rewards.<\/p>\n\n\n

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Image: courtesy of Candy Crush Saga<\/figcaption><\/figure>\n<\/div>\n\n\n

Todd Green, General Manager for Candy Crush Saga, says of the partnership: “BARBIE is one of the most highly anticipated films of the summer, and this collaboration is a match made in heaven. We’re always looking to provide our players with unique and exclusive in-game experiences that reflect the best of pop culture and bring fun to their daily lives. We hope that Barbie’s visit to Candy Kingdom brings joy to our players this Summer.”<\/p>\n\n\n\n

Cameron Curtis, Executive Vice President Global Digital Marketing, Warner Bros. Pictures, added: “Bringing BARBIE into the Candy Crush Kingdom has provided us with a unique way to blend nostalgia with modern gameplay. We are proud to tell the story of this iconic, beloved character in the film and we feel that Candy Crush is an amazing platform to provide people with ways to interact with BARBIE on their small screen and then see her come to life on the big screen in theaters.”<\/p>\n\n\n\n

BARBIE’s journey to the Candy Kingdom will be available for\u00a0Candy Crush\u00a0players from\u00a0July 13th – 23rd\u00a0as part of\u00a0Candy Crush Saga’s\u00a0<\/em>Nostalgia Season, which runs\u00a0July 3rd – August 31st, and features a full summer of road trips that allow\u00a0Candy Crush Saga<\/em>\u00a0players new experiences as Tiffi drives around the Kingdom.<\/p>\n\n\n\n

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About King<\/strong><\/h4>\n\n\n\n

With a mission of\u00a0Making the World Playful<\/em>, King is a leading interactive entertainment company with a 20-year history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous\u00a0Candy Crush\u00a0franchise, as well as other mobile game hits such as\u00a0Farm Heroes Sag<\/em>a.\u00a0Candy Crush\u00a0<\/em>is the top-grossing franchise in\u00a0U.S.\u00a0app stores, a position it has held for the last five years, and King’s games are being played by 243 million monthly active users as of Q1 2023. King, a part of\u00a0Activision Blizzard\u00a0(NASDAQ: ATVI), has game studios in\u00a0Stockholm, Malm\u00f6,\u00a0London,\u00a0Barcelona\u00a0and\u00a0Berlin\u00a0and offices in\u00a0San Francisco,\u00a0New York,\u00a0Los Angeles\u00a0and\u00a0Malta. More information can be found at\u00a0King.com<\/a>\u00a0or by following us on\u00a0LinkedIn<\/a>,\u00a0@lifeatking<\/a>\u00a0on Instagram, or\u00a0@king_games<\/a>\u00a0on Twitter.<\/p>\n\n\n\n

About\u00a0BARBIE<\/em><\/strong><\/h4>\n\n\n\n

To live in\u00a0Barbie Land\u00a0is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken. Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, an NB\/GG Pictures Production, a Mattel Production,\u00a0Barbie<\/em>. The film will be distributed worldwide by Warner Bros. Pictures and released in theaters only nationwide on\u00a0July 21, 2023\u00a0and internationally beginning\u00a0July 19, 2023. Directed by\u00a0Greta Gerwig,\u00a0Barbie<\/em>\u00a0stars\u00a0Margot Robbie,\u00a0Ryan Gosling, America Ferrera,\u00a0Kate McKinnon,\u00a0Issa Rae,\u00a0Rhea Perlman, and\u00a0Will Ferrell. The film is written by\u00a0Greta Gerwig\u00a0&\u00a0Noah Baumbach, based on “Barbie” by Mattel, and produced by\u00a0David Heyman,\u00a0Margot Robbie,\u00a0Tom Ackerley\u00a0and\u00a0Robbie Brenner. The executive producers are Gerwig, Baumbach,\u00a0Ynon Kreiz,\u00a0Richard Dickson,\u00a0Michael Sharp,\u00a0Josey McNamara,\u00a0Courtenay Valenti,\u00a0Toby Emmerich\u00a0and\u00a0Cate Adams.\u00a0The film’s music supervisor is\u00a0George Drakoulias, with music by\u00a0Mark Ronson\u00a0and\u00a0Andrew Wyatt.<\/p>\n\n\n\n

About Warner Bros.\u00a0Pictures Group<\/strong><\/h4>\n\n\n\n

Warner Bros. Pictures<\/strong>\u00a0Group\u00a0<\/strong>is comprised of Warner Bros. Pictures,\u00a0New Line Cinema\u00a0and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros.\u00a0Pictures Group\u00a0has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.<\/p>\n\n\n\n

About Mattel<\/strong><\/h4>\n\n\n\n

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie\u00ae<\/sup>, Hot Wheels\u00ae<\/sup>, Fisher-Price\u00ae<\/sup>, American Girl\u00ae<\/sup>, Thomas & Friends\u00ae<\/sup>,\u00a0UNO\u00ae<\/sup>, Masters of the Universe\u00ae<\/sup>,\u00a0Monster High\u00ae<\/sup>\u00a0and\u00a0MEGA\u00ae<\/sup>, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and eCommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at\u00a0mattel.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This week\u00a0Candy Crush Saga\u00a0announced its newest (and pinkest) partnership with the most anticipated movie of the summer, BARBIE. On\u00a0July 13, 2023, just days before the film hits theaters on the 21st, the brand will launch in-game BARBIE experiences that feature exclusive content accessible only to\u00a0Candy Crush Saga\u00a0players. Sweeeet. BARBIE fans and Candy Crush Saga players will have… Continue reading Candy Crush Saga Takes Players on a Summer Road Trip with Barbie in New &\u00a0Exclusive In-Game Content<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[213],"tags":[292],"class_list":["post-18991","post","type-post","status-publish","format-standard","hentry","category-hardware-software","tag-activision","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/18991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=18991"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/18991\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=18991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=18991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=18991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}