{"id":20980,"date":"2024-01-24T17:38:08","date_gmt":"2024-01-24T15:38:08","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=20980"},"modified":"2024-01-24T17:38:12","modified_gmt":"2024-01-24T15:38:12","slug":"the-recording-academys-grammy-house-presented-by-mastercard-returns-thurs-feb-1-sat-feb-3-2024","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2024\/01\/24\/the-recording-academys-grammy-house-presented-by-mastercard-returns-thurs-feb-1-sat-feb-3-2024\/","title":{"rendered":"The Recording Academy\u2019s Grammy House, Presented By Mastercard, Returns Thurs, Feb. 1 \u2013 Sat, Feb. 3, 2024"},"content":{"rendered":"\n

The Recording Academy\u00ae<\/sup>\u2019s\u00a0GRAMMY\u00ae<\/sup>\u00a0House is returning for a second consecutive year for music makers, culture creators and rising industry leaders to participate in three program-packed days leading up to the 66th Annual GRAMMY Awards\u00ae<\/sup>\u00a0airing Sun, Feb. 4 on CBS and Paramount+.\u00a0GRAMMY\u00a0House is presented by Mastercard and runs from\u00a0Thurs, Feb. 1, 2024<\/strong>, to\u00a0Sat, Feb. 3, 2024,\u00a0<\/strong>in Los Angeles. As a longtime sponsor of the GRAMMY Awards, Mastercard is committed to connecting consumers to their passion for music and continues to be a dedicated supporter of the music industry, artists, fans as well as programs for emerging artists.

\u201cI am so excited for this second installment of GRAMMY House,\u201d said Harvey Mason jr., CEO of the Recording Academy. \u201cThe response last year from younger fans and artists just starting their relationship with the Recording Academy was overwhelming, and we\u2019re a better organization because of the increased engagement with them. I\u2019m grateful for the amazing artists and partners who are helping make this year\u2019s GRAMMY House an even bigger success.\u201d\u00a0\u00a0

The dynamic GRAMMY Week destination is carefully curated to honor and inspire a diverse community of music creators and professionals. Programming kicks off with a celebration of Women In The Mix\u00ae<\/sup>\u00a0and continues with an independent music panel, an emerging artist showcase, a GRAMMY U\u00ae<\/sup>\u00a0Masterclass presented by Mastercard, and the third annual #GRAMMYsNextGen party.\u00a0GRAMMY\u00a0House concludes with the debut of Academy Proud \u2013 the Recording Academy\u2019s new initiative dedicated to uplifting the LGBTQIA+ community. Additionally, to commemorate the\u00a025th Anniversary of the Latin GRAMMY Awards\u00ae<\/sup>, The Latin Recording Academy\u00ae<\/sup> will exhibit a time capsule that showcases important and memorable moments of Latin GRAMMY history, which will be available for guests to visit throughout the duration of GRAMMY House.

GRAMMY HOUSE PROGRAMMING<\/strong>
*All events are invite-only.<\/em><\/strong><\/p>\n\n\n\n

A Celebration of Women In The Mix<\/strong>
Presented by PEOPLE and Sephora<\/strong><\/h4>\n\n\n\n

Date:<\/strong>\u00a0Thurs, Feb. 1, 2024
Time:<\/strong>\u00a011 a.m. \u2013 2 p.m.
The Recording Academy has teamed up with long time partner, PEOPLE, and Sephora to present an event honoring and\u00a0amplifying the voices of women in music. Event programming includes a luncheon, panel discussion on\u00a0the road to success, GRAMMY-nominated guests, and live\u00a0performances by Sephora Sounds artists\u00a0Rawan Chaya<\/strong>,\u00a0Beth Million<\/strong>, and\u00a0Dounia<\/strong>, who will DJ the event.\u00a0PEOPLE and Sephora\u00a0aim to serve as megaphones for women in music, creating pathways to professional success.\u00a0Sephora will provide make-up touch-up stations and a music-infused photo booth.\u00a0Dyson, a participating sponsor, will provide styling stations for hair touch-ups and curate an immersive listening experience with the Dyson Zone™ noise-cancelling headphones. The Hartford is also a participating sponsor and will activate an interactive, augmented reality graffiti wall.\u00a0

The Recording Academy launched\u00a0Women In The Mix<\/a>\u00a0in 2019 to drive representation and provide opportunities for studio professionals, artists and beyond.\u00a0Sephora Sounds is a\u00a0music collective to support and amplify underrepresented, emerging artists through Sephora\u2019s social platforms.<\/p>\n\n\n\n

Growing Wild Independent Music Community Panel<\/strong><\/h4>\n\n\n\n

Date:\u00a0<\/strong>Thurs, Feb. 1, 2024
Doors:\u00a0<\/strong>2:45 p.m.
Time:\u00a0<\/strong>3:30 p.m. \u2013 5 p.m.
Leading professionals in the independent music community including Stan Founder and CEO\u00a0Denisha Kuhlor<\/strong>, independent recording artist\u00a0Cocoa Sarai<\/strong>,\u00a0Splice CEO\u00a0Kakul Srivastava<\/strong>,\u00a0and SymphonyOS Co-Founder and CEO\u00a0Megh Vakharia\u00a0<\/strong>will discuss key trends and predictions for 2024 and beyond, moderated by Vydia VP of Label & Artist Relations\u00a0Chris Maltese.<\/strong><\/p>\n\n\n\n

Beats & Blooms Emerging Artist Showcase<\/strong><\/h4>\n\n\n\n

Date:\u00a0<\/strong>Thurs, Feb. 1, 2024
Time:\u00a0<\/strong>8 p.m. \u2013 11 p.m.
An emerging artist showcase, hosted by comedian\u00a0Matt Friend<\/strong>, featuring performances by Sephora Sounds Artists\u00a0Aint Afraid,\u00a0<\/strong>Mastercard\u2019s Artist Accelerator Artist\u00a0Cocoa Sarai<\/strong>, and rising stars\u00a0BETWEEN FRIENDS<\/strong>,\u00a0Teezo Touchdown<\/strong>, and\u00a0Tiana Major9<\/strong>. PEOPLE will amplify the showcase\u00a0and Sephora will provide make-up and touch-up stations.<\/p>\n\n\n\n

GRAMMY U Masterclass with Halle Bailey<\/strong><\/h4>\n\n\n\n

Presented by Mastercard<\/strong>
Date:\u00a0<\/strong>Fri, Feb. 2, 2024
Doors:\u00a0<\/strong>11 a.m.
Livestream:\u00a0<\/strong>1\u00a0p.m.
An exclusive masterclass with GRAMMY-nominated artist\u00a0Halle Bailey<\/strong>, presented by Mastercard. GRAMMY U members are invited to attend this event in person and programming will be livestreamed for the public on the GRAMMY Awards\u00a0YouTube<\/a>\u00a0&\u00a0Twitch<\/a>\u00a0channels.<\/p>\n\n\n\n

#GRAMMYsNextGen Party & Red Carpet<\/strong><\/h4>\n\n\n\n

Date:\u00a0<\/strong>Fri, Feb. 2, 2024
Red Carpet:\u00a0<\/strong>7:30 p.m. \u2013 9:30 p.m.
Doors:\u00a0<\/strong>8 p.m.
The\u00a0third annual #GRAMMYsNextGen Party for leading creators and professionals who are shaping the future of music, presented by Mastercard and Dyson.\u00a0The party will feature live performances by first-time GRAMMY nominee\u00a0Romy<\/strong>,\u00a0Blaqbonez<\/strong>,\u00a0Cyanide Beats<\/strong>, and\u00a0DJ Yasmin<\/strong>. As guests arrive on the red carpet they will experience music amplified by Sonos, and enjoy photo opportunities, light bites, food trucks, and refreshments. Guests can visit the Mastercard Secret Garden and Bloom House Speakeasy to learn more about their Priceless Planet Coalition initiative.\u00a0Dyson will provide a pure, immersive listening experience, with opportunities to trial and capture content of the brand\u2019s first audio technology, the Dyson Zone™\u00a0noise-cancelling headphones. In addition, Dyson styling stations will be available for on-site touch ups and hands on access to its full range of haircare technology.<\/p>\n\n\n\n

#GRAMMYsNextGen Ambassador Power Brunch<\/strong><\/h4>\n\n\n\n

Date:\u00a0<\/strong>Sat, Feb. 3, 2024
Time:\u00a0<\/strong>1 p.m. \u2013 3 p.m.
The Recording Academy will honor the 2024 Class of #GRAMMYsNextGen Ambassadors and Advisors with a private Power Brunch to celebrate the year\u2019s successes. Sonos will celebrate their contributions by gifting the Era 300, its revolutionary new spatial audio speaker.<\/p>\n\n\n\n

Academy Proud: Celebrating LGBTQIA+ Voices<\/strong><\/h4>\n\n\n\n

Date:\u00a0<\/strong>Sat, Feb. 3, 2024
Time:\u00a0<\/strong>3 p.m. \u2013 5 p.m.
In partnership with GLAAD and OUTLOUD, the Recording Academy is launching Academy Proud \u2013 a new initiative aiming to support and amplify LGBTQIA+ voices and drive queer representation at the Recording Academy and the music industry at-large. The debut mixer will feature photo opportunities, a live DJ and remarks from leaders in the LGBTQIA+ community.

Additional Participating Sponsors:<\/strong><\/p>\n\n\n\n