{"id":21786,"date":"2024-04-17T17:03:31","date_gmt":"2024-04-17T15:03:31","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=21786"},"modified":"2024-04-17T17:03:33","modified_gmt":"2024-04-17T15:03:33","slug":"dolby-and-electronic-music-visionary-anyma-celebrate-the-transcendent-experience-of-dolby-atmos-music-in-dolbys-love-more-global-brand-campaign","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2024\/04\/17\/dolby-and-electronic-music-visionary-anyma-celebrate-the-transcendent-experience-of-dolby-atmos-music-in-dolbys-love-more-global-brand-campaign\/","title":{"rendered":"Dolby and Electronic Music Visionary Anyma Celebrate the Transcendent Experience of Dolby Atmos Music in Dolby\u2019s \u201cLove More\u201d Global Brand Campaign"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>Experience \u201cEternity\u201d and Anyma\u2019s latest album Genesys II today\u00a0in Dolby Atmos<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Love Anyma More In Dolby Atmos | #LoveMoreInDolby\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/K96x4bJ0aPI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is teaming up with Anyma, the solo project of Matteo Milleri of Tale Of Us, to celebrate the transformative experience of Dolby Atmos Music. Set to the song \u201cEternity\u201d from his debut album\u00a0<em>Genesys<\/em>, Anyma stars in the\u00a0commercial, which spotlights the heightened emotional bond fans can share with their favorite artists through Dolby Atmos.<\/p>\n\n\n\n<p>The piece follows the recent debut of Anyma\u2019s latest album&nbsp;<em>Genesys II,&nbsp;<\/em>which releasedon March 29 via Afterlife\/Interscope. Fans can envelop themselves in the immersive odysseys of \u201cEternity\u201d and&nbsp;<em>Genesys II<\/em>today in Dolby Atmos on Apple Music.<\/p>\n\n\n\n<p>\u201cDolby Atmos was mind-blowing the first time I tried it. The shift of perception, to hear the space, and to be immersed into this environment was inspiring,\u201d said Matteo Milleri (Anyma). \u201cEvery detail in my music adds to the story, so to have Dolby Atmos capture all of it and bring my vision to life exactly as I imagined is game-changing.\u201d<\/p>\n\n\n\n<p>Adding to the festivities, Anyma fans are invited to explore the immersivity of \u201cEternity\u201d even more through a Dolby Atmos-powered digital fan destination at\u00a0<a href=\"https:\/\/www.dolby.com\/lovemore\/\" data-type=\"link\" data-id=\"https:\/\/www.dolby.com\/lovemore\/\" target=\"_blank\" rel=\"noreferrer noopener\">LoveMoreinDolby.com<\/a>. At the site, fans can also check out a\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=pUhGTH1SEQo\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=pUhGTH1SEQo\" target=\"_blank\" rel=\"noreferrer noopener\">behind-the-scenes interview<\/a>\u00a0with Anyma where he shares his first impressions of Dolby Atmos and the inspiration behind his global hit \u201cEternity.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind the Beat with Anyma |\u00a0#LoveMoreInDolby\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/pUhGTH1SEQo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cThis next chapter of \u2018Love More\u2019 really illustrates the emotional journey of being transported into the music with Dolby Atmos,\u201d said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. \u201cAnyma\u2019s creative vision knows no limits and we are excited Dolby Atmos helped bring to life the world of \u2018Eternity\u2019 and&nbsp;<em>Genesys II&nbsp;<\/em>for fans across the globe.\u201d<\/p>\n\n\n\n<p>Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. Whether it\u2019s hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos.<\/p>\n\n\n\n<p>Directed by GRAMMY\u00ae-nominated music video director and filmmaker Colin Tilley, the commercial is the latest installment of Dolby\u2019s \u201c<a href=\"https:\/\/www.dolby.com\/lovemore?utm_source=press&amp;utm_medium=pr&amp;utm_campaign=anyma&amp;utm_term=us&amp;utm_content=release\" target=\"_blank\" rel=\"noreferrer noopener\">Love More in Dolby<\/a>\u201d global brand campaign, which kicked off in November 2023 with the debut of a\u00a0<a href=\"https:\/\/news.dolby.com\/en-WW\/232072-dolby-and-ed-sheeran-celebrate-the-transformative-experience-of-dolby-atmos-music-in-new-love-more-global-brand-campaign\" target=\"_blank\" rel=\"noreferrer noopener\">short concert vignette<\/a>\u00a0starring Ed Sheeran that spotlighted Dolby Atmos and his latest hit \u201cMagical.\u201d Shortly after, the piece was followed by a\u00a0<a href=\"https:\/\/news.dolby.com\/en-WW\/233861-dolby-and-jennifer-lopez-celebrate-her-new-album-this-is-me-now-featuring-single-can-t-get-enough-in-dolby-atmos-as-part-of-the-latest\" target=\"_blank\" rel=\"noreferrer noopener\">commercial<\/a>\u00a0celebrating Jennifer Lopez and the release of her new album\u00a0<em>This is Me\u2026Now<\/em>\u00a0in Dolby Atmos and accompanying film\u00a0<em>This is Me\u2026Now: A Love Story,\u00a0<\/em>which debuted on Prime Video in Dolby Vision and Dolby Atmos. Most recently, the\u00a0<a href=\"https:\/\/news.dolby.com\/en-WW\/235190-dolby-showcases-the-immersive-power-of-dolby-cinema-in-latest-love-more-global-brand-campaign\" target=\"_blank\" rel=\"noreferrer noopener\">campaign celebrated<\/a>\u00a0the transformative experience of watching movies in Dolby Vision and Dolby Atmos at Dolby Cinema.<a href=\"https:\/\/news.dolby.com\/en-WW\/236453-dolby-and-electronic-music-visionary-anyma-celebrate-the-transcendent-experience-of-dolby-atmos-music-in-dolby-s-love-more-global-bran#\"><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About \u201cLove More in Dolby\u201d<\/strong><a href=\"https:\/\/news.dolby.com\/en-WW\/236453-dolby-and-electronic-music-visionary-anyma-celebrate-the-transcendent-experience-of-dolby-atmos-music-in-dolby-s-love-more-global-bran#\"><\/a><\/h4>\n\n\n\n<p>Fall in love with your entertainment with the power couple Dolby Vision and Dolby Atmos. Dolby\u2019s \u201cLove More\u201d campaign, which will run through 2024, aims to spread awareness of the art of what\u2019s possible in Dolby. The campaign celebrates the full potential of Dolby\u2019s latest audio and video innovations, like Dolby Atmos and Dolby Vision, which bring mesmerizing picture and multidimensional sound to your music, movies, shows, games, and sports so you can love them more. The series of short videos will also follow entertainment enthusiasts on a journey of discovery as they experience new depths of emotion and connect deeper to the artists, characters, and stories they love \u2013 which is made possible when enjoyed in Dolby.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About Anyma<\/strong><a href=\"https:\/\/news.dolby.com\/en-WW\/236453-dolby-and-electronic-music-visionary-anyma-celebrate-the-transcendent-experience-of-dolby-atmos-music-in-dolby-s-love-more-global-bran#\"><\/a><\/h4>\n\n\n\n<p>Anyma (aka Matteo Milleri) is a world-renowned, multi-disciplinary artist whose melodic-techno beats, dreamy sounds, and one-of-a-kind audiovisual live experience has captivated the attention of millions. Last year, Anyma released his debut album,\u00a0<em>Genesys<\/em>, which explores themes of technology, nature, humanity, and coexistence. The highly anticipated project consists of 14 tracks and features a lineup of impressive collaborators, handpicked by Anyma, including Grimes, Sevdaliza, and Camelphat to name a few. Footage from Anyma\u2019s iconic live performances have gone viral several times, as they are an unprecedented blend of mesmerizing visual installations, avant-garde sound engineering, and awe-inspiring stage designs. With the use of digital audiovisual artistic elements that interact with reality, Anyma\u2019s creates a unique, out-of-this-world experience, proving that his artistry is expansive, way ahead of its time, and cements his reputation across the music industry as a visionary, pioneering project unlike any other. This past month, Anyma released\u00a0<em>Genesys II,<\/em>\u00a0a sprawling sonic odyssey, featuring 21 tracks that seamlessly blend Anyma&#8217;s melodic brilliance with cutting-edge production. In addition to his solo career, Anyma is one half of electronic duo, Tale Of Us, co-founder of Afterlife Records, and his remixes of Fred Again\u2026\u2019s \u201cTurn On The Lights again..(feat. Future)\u201d and Lana Del Rey\u2019s \u201cSay Yes To Heaven\u201d have seen great success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About Dolby<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.dolby.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dolby Laboratories\u202f<\/a>(NYSE: DLB) is based in\u202fSan Francisco\u202fwith offices around the globe. From movies and TV shows, to apps, music, sports, and gaming,\u202fDolby transforms the science of sight and sound into spectacular experiences\u202ffor billions of people worldwide.\u202fWe partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications\u202fwith\u202f<a href=\"https:\/\/www.dolby.com\/technologies\/dolby-atmos\/\">Dolby Atmos<\/a>,\u202f<a href=\"https:\/\/www.dolby.com\/technologies\/dolby-vision\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dolby Vision<\/a>,\u202f<a href=\"https:\/\/www.dolby.com\/movies-tv\/cinema\" target=\"_blank\" rel=\"noreferrer noopener\">Dolby Cinema<\/a>, and\u202f<a href=\"https:\/\/dolby.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dolby.io<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experience \u201cEternity\u201d and Anyma\u2019s latest album Genesys II today\u00a0in Dolby Atmos Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is teaming up with Anyma, the solo project of Matteo Milleri of Tale Of Us, to celebrate the transformative experience of Dolby Atmos Music. Set to the song \u201cEternity\u201d from his debut album\u00a0Genesys,&hellip; <a class=\"more-link\" href=\"https:\/\/www.samdb.co.za\/blogs\/blog\/2024\/04\/17\/dolby-and-electronic-music-visionary-anyma-celebrate-the-transcendent-experience-of-dolby-atmos-music-in-dolbys-love-more-global-brand-campaign\/\">Continue reading <span class=\"screen-reader-text\">Dolby and Electronic Music Visionary Anyma Celebrate the Transcendent Experience of Dolby Atmos Music in Dolby\u2019s \u201cLove More\u201d Global Brand Campaign<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":21787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[213],"tags":[252],"class_list":["post-21786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware-software","tag-dolby","entry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2024\/04\/533261-Anyma-x-Dolby-33b0db-original-1712705702.jpg?fit=500%2C281&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/21786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=21786"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/21786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media\/21787"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=21786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=21786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=21786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}