{"id":24540,"date":"2026-03-17T18:04:29","date_gmt":"2026-03-17T16:04:29","guid":{"rendered":"https:\/\/www.samdb.co.za\/blogs\/?p=24540"},"modified":"2026-03-17T18:04:29","modified_gmt":"2026-03-17T16:04:29","slug":"adobe-and-nvidia-announce-strategic-partnership-to-deliver-the-next-generation-of-firefly-models-and-creative-marketing-and-agentic-workflows","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2026\/03\/17\/adobe-and-nvidia-announce-strategic-partnership-to-deliver-the-next-generation-of-firefly-models-and-creative-marketing-and-agentic-workflows\/","title":{"rendered":"Adobe and NVIDIA Announce Strategic Partnership to Deliver the Next Generation of Firefly Models and Creative, Marketing and Agentic Workflows"},"content":{"rendered":"\n

Adobe and NVIDIA today announced a strategic partnership to accelerate AI-powered creation, production and personalization, including delivering the next generation of foundational Adobe Firefly models and agentic workflows.<\/p>\n\n\n\n

The partnership will bring together Adobe’s creative and marketing workflows, models and technology and NVIDIA’s open models, libraries, research and accelerated computing, as demand for content continues to surge and generative AI reshapes creative and marketing workflows.<\/p>\n\n\n\n

Through this partnership,\u00a0Adobe and NVIDIA will advance the creative industry by developing next-generation Firefly models that will deliver best-in-class creative precision and control for creativity and marketing pipelines. The models will be built on NVIDIA\u2019s advanced computing technology and tap into NVIDIA CUDA-X™, NVIDIA NeMo™\u00a0libraries,\u00a0NVIDIA Cosmos™ open models<\/a>\u00a0and NVIDIA Agent Toolkit software to enable the interactive, high-quality creation customers expect.<\/p>\n\n\n\n

\u201cContent creation is exploding, and our partnership with NVIDIA is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI,\u201d said Shantanu Narayen, chair and CEO of Adobe. \u201cAs AI transforms how marketing teams and media and entertainment studios work, Adobe and NVIDIA will bring together our Firefly models, CUDA libraries into our applications, 3D digital twins for marketing, and Agent Toolkit and Nemotron to our agentic frameworks to deliver high-quality, controllable and enterprise-grade AI workflows of the future.\u201d<\/p>\n\n\n\n

\u201cAI is giving every industry the ability to redefine what\u2019s possible,\u201d said Jensen Huang, founder and CEO of NVIDIA. \u201cFor more than 20 years, NVIDIA and Adobe have partnered to push the boundaries of design and creativity. Today, we are taking that partnership to a new level \u2014 uniting our research and engineering teams to accelerate Adobe\u2019s beloved applications with NVIDIA CUDA and jointly build state-of-the-art world foundation models that reimagine creativity and transform customer experiences.\u201d<\/p>\n\n\n\n

Adobe and NVIDIA will collaborate to deliver breakthrough agentic creative and marketing workflows for content, campaign and production speed. Adobe will explore\u00a0NVIDIA Agent Toolkit<\/a>\u00a0software and\u00a0NVIDI<\/a>A<\/a> Nemotron<\/a>™ open models to power these agentic workflows.<\/p>\n\n\n\n

Adobe and NVIDIA will\u00a0also work\u00a0together on\u00a0NVIDIA NemoClaw<\/a>\u00a0\u2014 an open source stack that simplifies running OpenClaw always-on assistants more safely, with a single command. As part of the NVIDIA Agent Toolkit, it installs the NVIDIA OpenShell runtime \u2014 a secure environment for running autonomous agents\u00a0and open source models like NVIDIA Nemotron.<\/p>\n\n\n\n

In partnership with NVIDIA, Adobe is launching a cloud-native, brand identity-preserving 3D digital twin solution (public beta). The solution creates virtual replicas of physical products that act as permanent digital identities for marketing and commerce experiences.\u00a0Integrating\u00a0NVIDIA Omniverse<\/a>™\u00a0libraries into Adobe technologies, the collaboration expands support for 3D digital twin workflows built on\u00a0OpenUSD<\/a>\u00a0for marketing content automation.<\/p>\n\n\n\n

With seamless interoperability across tools, brands can generate everything from consistent pack shots and lifestyle imagery to configurable 3D product experiences and immersive virtual try-ons.<\/p>\n\n\n\n

Adobe will also harness NVIDIA AI infrastructure, AI libraries, services and models to accelerate and optimize every layer of its AI-powered tools across creativity, productivity and customer experience orchestration \u2014 including Adobe Acrobat, Photoshop, Premiere Pro, Frame.io, Adobe Firefly Foundry, Adobe GenStudio and Adobe Experience Platform.<\/p>\n\n\n\n

With Adobe Firefly Foundry, Firefly\u2019s commercially safe AI models are deeply tuned with a company or IP owner\u2019s unique, proprietary brand or franchise content, which is critical for media and entertainment studios. Adobe Firefly Foundry will integrate NVIDIA\u2019s advanced computing and AI technologies to power enterprise\u2011grade custom AI that delivers commercially safe content at scale.<\/p>\n\n\n\n

Key areas of the strategic partnership include:<\/p>\n\n\n\n