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Showmax has agreed a partnership with Play, Poland\u2019s fastest growing mobile operator with more than 14 million subscribers. As part of the deal, complimentary access to Showmax will be made available to all new and existing Play contract customers.<\/em><\/p>\n Showmax, which launched its internet TV service in Poland in February 2017, has agreed a deal with the Polish mobile network operator Play to supply the Showmax service to Play\u2019s entire contract customer base, totalling more than eight million subscribers. The transaction will see Showmax accelerating the rollout of Showmax in Poland.<\/p>\n Play, one of Poland\u2019s leading mobile networks and the country\u2019s fastest-growing operator, has total a customer base of 14 million subscribers and a market share of 26%. As part of the transaction, Showmax will be included for 12 months at no extra charge to the majority of Play\u2019s postpaid customer base, with the remainder getting one month\u2019s access to Showmax.<\/p>\n Showmax CEO John Kotsaftis said:<\/p>\n \u201cThe level of interest in Showmax since our launch in Poland earlier this year has exceeded even our most optimistic estimates. The Play transaction is a big deal for us because it gives us instant access to millions of customers and I\u2019m hoping will help us build on the great start we\u2019ve already had in the country.\u201d<\/p>\n Showmax launched in Poland with a specialised local offering that included short films directed by leading Polish directors Patryk Vega and Wojciech Smarzowski. Showmax had also secured the rights to the popular political satire series Ucho Prezesa (The Chairman\u2019s Ear).<\/p>\n Showmax\u2019s operations in Poland are based in Warsaw and headed up by former Google executive Maciej Sojka. Prior to joining Showmax, Sojka ran YouTube partnerships for Central and Eastern Europe, the Middle East and Africa. He also set up the well-known 24-hour news channel TVN24 before moving on to the role of CEO of satellite pay-TV platform owned by ITI Neovision.<\/p>\n Showmax Poland\u2019s executive team also includes Grzegorz Esz as Head of Marketing (ex-UPC Polska and T-Mobile) and Jerzy Dzi\u0119gielewski as Head of Content (ex-HBO Central Europe).<\/p>\n Speaking about how the Play deal fits in with Showmax\u2019s hyperlocalisation strategy, Kotsaftis said:<\/p>\n \u201cOur strategy runs deeper than light-touch localisation. We\u2019ve built our business in Poland around the premise that success requires having boots on the ground, having a deep understanding of customer needs, and having a willingness to make more than cosmetic changes to meet those needs. We\u2019ve made good progress by partnering with incredibly talented local producers and directors, and it\u2019s great to now expand that partnership approach and work with one of the leading mobile networks. \u201d<\/p>\n Showmax is part of Naspers, a global internet and entertainment group and one of the largest technology investors in the world. Showmax launched in August 2015 in South Africa and is now available in more than 60 countries. For more information visit www.showmax.com<\/a> and blog.showmax.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Showmax has agreed a partnership with Play, Poland\u2019s fastest growing mobile operator with more than 14 million subscribers. As part of the deal, complimentary access to Showmax will be made available to all new and existing Play contract customers. Showmax, which launched its internet TV service in Poland in February 2017, has agreed a deal… Continue reading Showmax Strikes Deal WIth Mobile Operator In Poland<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[110],"class_list":["post-4173","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-showmax","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/4173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=4173"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/4173\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=4173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=4173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=4173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}