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One of the foremost leaders in media entertainment in the world, Turner is making its way to the 2017 DISCOP Trade Fair. Turner prides itself in being a consumer centric global media company, providing some of the most valuable entertainment and news brands to more than 200 countries in 34 languages across the globe. Turner operates in 49 countries across Africa alone, with many of its channels like TCM \u2013 Powered by Movies, CNN International, Cartoon Network, Boomerang, Toonami and Boing enjoying a strong following on the continent.<\/p>\n
Many of Turner\u2019s channels enjoy a strong following on the continent, and the broadcaster continually strives to create a viewing experience that resonates with its African audience. The localisation strategy, that identifies the cultural differences of the African markets, has undoubtedly boosted Turner\u2019s ratings and are currently the number one (Cartoon Network) and number two (Boomerang) kids channels in Africa*. Since TCM \u2013 Powered by Movies tailored its offering to the African market, the channel is ranked amongst the top five movie channels in South Africa**.<\/p>\n
\u201cWe have enjoyed great success in the African market,\u201d explains Jamie Ondarza, Senior Vice President for Turner Southern Europe & Africa and Chief Executive Officer of Boing SpA, \u201cand our increased presence at this year\u2019s DISCOP market celebrates our robust growth on the continent and our commitment to continually growing the brand in Africa.\u201d<\/p>\n
This year, Turner has strong ambitions for its General Entertainment business in Africa, which includes premium movie and drama channels, TCM \u2013 Powered by Movies (already distributed in English speaking territories in Africa), TNT and its comedy channel TBS, as well as the young adult channel Adult Swim. Armed with a bold and exciting slate of original new programming, Turner aims to find the best exposure for its general entertainment content for the African market by growing its original productions\u2019 pipeline, doubling its investment to reach 1 billion dollars by 2018.<\/p>\n
This is evident in the current standings of Turner\u2019s TCM General Entertainment channel which has more than six million monthly viewers in South Africa alone*. Since changing its positioning from golden age classics to American blockbusters, the channel has increased its viewership this year by more than 300%. \u201cResponding to what our target audience loves and expects locally, the new lineup of Hollywood blockbusters like Rush Hour 3, Robocop, I\u2019m a Legend, Mad Max and 300, coupled with a local brand strategy of using local talent for channel brand identity, has positioned us as the go-to movie channel for the very best of modern American action, drama and adventure,\u201d comments Ondarza. In 2017 alone, viewers have been able to enjoy more than 350 movies on TCM.<\/p>\n
In addition to its leading kids\u2019 brands, Cartoon Network and Boomerang, Turner is also showcasing a range of channels with a slate of original new programming, for distribution across the continent. On offer are Boing, a kids\u2019 channel already available in 39 African countries, featuring international content with proven success in markets globally and Toonami, the home of superheroes, loved by DC Comics and action hero fans. Toonami is currently available in various English-speaking territories on Kwes\u00ea, a pay-as-you-watch satellite TV service, offering over 50 channels of world-class entertainment across selected countries in Africa.<\/p>\n
\u201cOur Kwes\u00e9 TV partnership, which commenced in May 2017, has reinforced our presence on the African continent, following our strong distribution deal with Multichoice,\u201d says Ondarza. \u201cThis deal sees the African broadcaster debut our news channel, CNN International, and adds Turner\u2019s much-loved Cartoon Network, Boomerang, and Toonami channels to Kwes\u00e9\u2019s kids and family oriented programming.\u201d<\/p>\n
Turner\u2019s prominent role at this year\u2019s DISCOP coincides with its 25th anniversary of Cartoon Network, the leading and much loved kids\u2019 brand for the mobile-first generation which connects with children in 192 countries and over 400 million households globally. Drawing on its history of innovation, Cartoon Network began with the humble inventiveness of Hanna Barbera and Looney Tunes, and today has redefined a genre of original animated series. \u201cThere is little wonder why Cartoon Network is ahead of the pack in its field, having pioneered numerous innovations in animation and kids\u2019 entertainment,\u201d explains Ondarza. \u201cThese include the creation of the first kids\u2019 network website, first streaming cartoons on the web, the first interactive linear and digital content; and initiatives such as the EMEA-wide Imagination Studios that engage children and challenge them to let their imaginations run wild by creating their own characters, storyboards and animations.\u201d<\/p>\n
\u201cDISCOP is an industry recognised platform that helps us to strengthen and build relationships with existing and potential buyers and marketing and distribution partners across the continent and this three day trade market helps us to bring our content to more fans and audiences, on more screens through Africa,\u201d concludes Ondarza.<\/p>\n","protected":false},"excerpt":{"rendered":"
One of the foremost leaders in media entertainment in the world, Turner is making its way to the 2017 DISCOP Trade Fair. Turner prides itself in being a consumer centric global media company, providing some of the most valuable entertainment and news brands to more than 200 countries in 34 languages across the globe. Turner… Continue reading Turner Exhibits Solid Presence At DISCOP Johannesburg 2017<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[158],"class_list":["post-5381","post","type-post","status-publish","format-standard","hentry","category-festival","tag-discop","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/5381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=5381"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/5381\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=5381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=5381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=5381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}