{"id":5583,"date":"2017-11-17T13:53:40","date_gmt":"2017-11-17T11:53:40","guid":{"rendered":"http:\/\/www.samdb.co.za\/blogs\/?p=5583"},"modified":"2017-11-17T13:55:09","modified_gmt":"2017-11-17T11:55:09","slug":"turner-wins-a-promaxbda-africa-award","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2017\/11\/17\/turner-wins-a-promaxbda-africa-award\/","title":{"rendered":"Turner Wins A PromaxBDA Africa Award"},"content":{"rendered":"

\"\"<\/p>\n

Cartoon Network Africa\u2019s CN April Fools\u2019 Campaign a Hit at PromaxBDA<\/strong><\/p>\n

Cartoon Network Africa, the number one kids\u2019 channel on the continent and successful brand of Turner International, received the thumbs up from PromaxBDA Africa with the recent award of a Promax Silver for its CN April Fools\u2019 campaign in the Best Entertainment Campaign category.<\/p>\n

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PromaxBDA leads the international conversation about the role that marketing plays in the monetization of media and represents more than 10 000 companies and individuals in the media and media marketing sphere. Cartoon Network\u2019s on-air prank campaign, dubbed \u2018The Biggest Event in the Universe\u2019, teased fans with promos and an invitation to tune in to their favourite channel at 11:45 CAT on April the 1st. The team behind the scenes fueled curiosity with programming promos and idents filled with jokes and deliberate misinformation.<\/p>\n

The campaign kept everyone glued to their screens, with a total of 121 539 kids, between the ages of four and 14, tuning in for the \u2018event\u2019. Proving their unwavering loyalty to the channel, audiences continued to grow closer to the airing of the \u2018event\u2019 and despite the \u2018event\u2019 turning out to be fake, die-hard fans weren\u2019t deterred as the audience ratings surprisingly increased during the \u2018event\u2019 itself.<\/p>\n

\u201cIt is quite an honor to win in a traditionally general entertainment dominated category with a kids\u2019 brand, and once again shows the constant creative mind our internal teams offer to our imaginative and fun channel\u201d, says Jaime Ondarza, Senior Vice President for Turner Southern Europe & Africa.<\/p>\n

After being pranked, the viewers were finally given a treat with 30 seconds of super funny gags from Cartoon Network\u2019s best pranksters, Darwin & Gumball!<\/p>\n","protected":false},"excerpt":{"rendered":"

Cartoon Network Africa\u2019s CN April Fools\u2019 Campaign a Hit at PromaxBDA Cartoon Network Africa, the number one kids\u2019 channel on the continent and successful brand of Turner International, received the thumbs up from PromaxBDA Africa with the recent award of a Promax Silver for its CN April Fools\u2019 campaign in the Best Entertainment Campaign category.… Continue reading Turner Wins A PromaxBDA Africa Award<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-5583","post","type-post","status-publish","format-standard","hentry","category-awards","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/5583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=5583"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/5583\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=5583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=5583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=5583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}