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Since its rebranding as the \u201cAmerican blockbuster channel\u201d, TCM \u2013 Powered by Movies (TCM) has been offering audiences in Africa up-to-date qualitative American blockbusters that trigger viewers’ emotions. The unique positioning, highlighting TCM\u2019s heightened response to the needs of African audiences, has worked wonders for the channel across the African continent.<\/p>\n
The nod of approval to the new line-up of Hollywood blockbusters like Rush Hour 3, Underworld, I Am Legend, Blood Diamond, Mad Max and 300 is evidenced by TCM\u2019s meteoric rise of its viewership by more than 300%\u2071 since 2015.<\/p>\n
Solidifying its place in the market, TCM also put its full backing behind a stronger local brand strategy that has seen more use of African talent for channel promos and continuity elements, effectively positioning TCM amongst the top 5 go-to movie channels in South Africa, according to AG Nielsen South Africa TAMs\u2071\u2071.<\/p>\n
Through its re-positioning in 2015, TCM has seen a growing number of young viewers, particularly black Africans, with a balanced gender representation. With its main audience ranging between the ages 15 \u2013 49 years (which accounts for 56% of the total audience), TCM\u2019s content also has a general appeal to a mass, mainstream audience that is blockbuster friendly. Carefully curated programming, offering the best of action, thrillers, drama, sci-fi, romance, comedy, and new this year, documentaries offering an incisive window into the lives and worlds of others, proves that quality entertainment is foremost.<\/p>\n
Not only did TCM expand its distribution in 2016 when it became available on all DStv packages; but in 2017 it also secured a spot on Black \u2013 the new media and video on-demand streaming platform recently launched by mobile operator Cell C.<\/p>\n
This year promises to pack a mean punch as TCM presents its 2018 line-up. Viewers will be spoilt for choice with carefully curated programming as titles such as Abraham Lincoln: Vampire Hunter, Blade Runner, I Am Legend, Life of PI, Million Dollar Baby, Rush Hour, V for Vendetta, Spawn & many more hit the screen.<\/p>\n
To accompany its ratings success, TCM\u2019s parent company, Turner International, recently appointed Mediamark as sales representative for its key TV channels in South Africa. This partnership will offer Mediamark clients access to advertising solutions on the high-quality blockbuster movie channel, TCM \u2013 Powered by Movies, and also to Turner\u2019s iconic kids\u2019 channels, Cartoon Network and Boomerang, reaching a mass-market audience of nearly 6 million South Africans every month.<\/p>\n","protected":false},"excerpt":{"rendered":"
Since its rebranding as the \u201cAmerican blockbuster channel\u201d, TCM \u2013 Powered by Movies (TCM) has been offering audiences in Africa up-to-date qualitative American blockbusters that trigger viewers’ emotions. The unique positioning, highlighting TCM\u2019s heightened response to the needs of African audiences, has worked wonders for the channel across the African continent. The nod of approval… Continue reading TCM – Powered By Movies Cements Its Place In The Hearts Of Africans<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[164],"class_list":["post-6056","post","type-post","status-publish","format-standard","hentry","category-television","tag-turner","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/6056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=6056"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/6056\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=6056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=6056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=6056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}