{"id":6599,"date":"2018-05-04T13:24:49","date_gmt":"2018-05-04T11:24:49","guid":{"rendered":"http:\/\/www.samdb.co.za\/blogs\/?p=6599"},"modified":"2018-05-04T13:32:57","modified_gmt":"2018-05-04T11:32:57","slug":"solo-a-star-wars-story-ticket-sales-now-open","status":"publish","type":"post","link":"https:\/\/www.samdb.co.za\/blogs\/blog\/2018\/05\/04\/solo-a-star-wars-story-ticket-sales-now-open\/","title":{"rendered":"Solo: A Star Wars Story – Ticket Sales Now Open"},"content":{"rendered":"

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MAY THE 4TH BE WITH YOU!<\/h2>\n

Bookings for Lucasfilm\u2019s highly anticipated in-cinema release of Solo: A Star Wars Story are now open<\/a><\/p>\n

Star Wars: Force for Change to Donate Up To $1 Million to Support UNICEF<\/strong><\/p>\n

May 4th is a day Star Wars fans have chosen to celebrate and honour all-things-Star-Wars, be it by posting Star Wars related content to social media, hosting Star Wars screening parties, wearing Star Wars costumes and clothing, or shopping for Star Wars merchandise. Why May 4th? Because, as it happens, fans invented a clever turn of phrase based on the classic Star Wars slogan \u201cMay the Force Be With You\u201d back in 1978: \u201cMay the FOURTH Be With You\u201d. While originally invoked among US fans as a Fourth of July greeting, it was reset to May 4th the following year when a full-page ad appeared in the May 4, 1979 issue of The London Evening News to congratulate British Prime Minister Margaret Thatcher on her taking office that day: \u201cMay the Fourth Be With You, Maggie. Congratulations!\u201d<\/p>\n

Since then, and especially in recent years, Star Wars fans have claimed May 4th as their day, a day that has also given Lucasfilm an opportunity to give back to the Star Wars community that honours that galaxy far, far away. This year, in the name of Star Wars: Force for Change \u2013 an initiative that inspires people to make a positive impact on the world \u2013 Lucasfilm and Disney will be giving back wherever they can, and we encourage fans to do the same.<\/p>\n

Since 2012, Lucasfilm has encouraged May the 4th activities through its official website and social\u00a0channels as well as provided built-in discounts and special offers on Star Wars merchandise. And since\u00a0\u201cMay the 4th Be With You\u201d doesn\u2019t carry the same witty punch when translated into other languages,\u00a0\u201cStar Wars Day\u201d has been adopted to establish a global meaning for this annual worldwide celebration.<\/p>\n

For more information on the history of Star Wars Day, check out this article on StarWars.com:\u00a0www.starwars.com\/news\/gearing-up-for-may-the-4th-and-with-good-reason<\/a><\/p>\n

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#RoarForChange<\/h2>\n

Lucasfilm and Star Wars: Force for Change have announced Roar For Change, a global challenge in support of UNICEF. The initiative invites fans and families to share their own version of Chewbacca\u2019s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF, up to $1 million. Funds will be used to support UNICEF\u2019s lifesaving work for children around the world.<\/p>\n

\u201cEvery year, May 4th has seen fans across the globe become Forces for Change and rally around\u00a0good causes,\u201d says Paul Gainer, Head of Disney Consumer Products Commercialization. \u201cThis\u00a0year, as part of the countdown to the launch of Solo: A Star Wars Story, we\u2019re giving them a fun\u00a0way to support UNICEF while celebrating Han\u2019s legendary sidekick Chewbacca, and his iconic\u00a0roar, which is almost as recognizable as the Wookiee warrior himself.\u201d<\/p>\n

Fans can share their best Chewbacca impersonation, don Hasbro\u2019s Electronic Chewbacca mask,\u00a0or create a Dubsmash using one of Chewbacca\u2019s best-known roars from the Star Wars saga,\u00a0which will be hosted on the app\u2019s homepage for the duration of the campaign.<\/p>\n

The initiative kicked off with a video featuring the cast of Solo: A Star Wars Story, revealing\u00a0Chewbacca\u2019s diva behavior on the set of the new movie, which hits theaters on May 25.<\/p>\n

\u201cChewbacca may not always have the best temperament but beneath the gruff exterior is a\u00a0heart of gold,\u201d says director Ron Howard in the launch video. \u201cThat\u2019s why he\u2019s challenging you to\u00a0Roar for Change.\u201d<\/p>\n

Partners from across the Star Wars galaxy have joined forces to celebrate the initiative. LEGO is\u00a0taking to the streets of New York with the first-ever Brick Millennium Falcon pedicab to promote\u00a0Roar for Change and give fans the chance to roar alongside Chewbacca himself in Bryant Park on\u00a0May 4. Hasbro and Funko each met the challenge to Roar for Change and created celebratory
\nvideos to help unlock the donation to UNICEF.<\/p>\n