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Iconic TCM \u2013 Powered by Movies makes bold statement with a fresh rebrand this September!<\/strong><\/p>\n Lights, camera, action! TV screens all over Africa will never be the same again as Turner ushers in a new era. African audiences can prepare themselves to re-imagine TV through\u00a0TNT, a young, fresh and entertainment-filled offering for the entire family.<\/p>\n On 21 September,\u00a0TNT Africa\u00a0will reveal its slick new look which promises to be an immersive experience, providing creative and relevant programming specially tailored for African fans.\u00a0TNT Africa\u00a0is the culmination of\u00a0TCM\u2019s\u00a0move to refresh its brand image and adapt its brand positioning; the channel moved away from its former global positioning in favour of a more bold and appealing positioning of the \u2018American blockbuster channel\u2019.<\/p>\n \u201cThe\u00a0TCM\u00a0brand has had a strong classic association which doesn\u2019t reflect the actual brand proposition, or deliver the right message, to our African audiences. Even though we have listened to our viewers and worked hard towards modernizing the image of the channel, there was still a strong association of the\u00a0TCM\u00a0brand to \u2018classic Hollywood silver screen productions\u2019,\u201d says Guillermo Farr\u00e9, Head of General Entertainment for Turner in Southern Europe & Africa. \u201cWe therefore decided to switch\u00a0TCM\u00a0to\u00a0TNT\u00a0to fully reflect the new brand identity and perspective in line with our American blockbuster programming strategy.\u201d<\/p>\n TNT\u00a0is one of the best performing, and well-known, general entertainment brands in the world, being one of the top TV brands in the US, Latin America, Asia and Europe. In South Africa,\u00a0TNT\u00a0Africa will inherit\u00a0TCM\u2019s\u00a0audience of 6 753\u00a0545* viewers every month, consisting of a slightly male skew and a growing number of viewers in the 25-49 age range, particularly amongst black Africans.<\/p>\n As the 21st\u00a0of September, TNT will unleash an action driven, pulse raising slate, mixed with romantic gems and hilarious comedy aimed to keep its African audiences glued to their screens! To kick off the rebrand, TNT has an exciting line-up of never before seen titles to be screened from 21 \u2013 23 September including: The Illusionist, The Green Mile, Crank, Robin Hood, Hellboy 2, Doom, Tango and Clash and Gladiator.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Iconic TCM \u2013 Powered by Movies makes bold statement with a fresh rebrand this September! Lights, camera, action! TV screens all over Africa will never be the same again as Turner ushers in a new era. African audiences can prepare themselves to re-imagine TV through\u00a0TNT, a young, fresh and entertainment-filled offering for the entire family.… Continue reading TNT Africa Is Here<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[190,164],"class_list":["post-7612","post","type-post","status-publish","format-standard","hentry","category-television","tag-tnt","tag-turner","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/7612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/comments?post=7612"}],"version-history":[{"count":0,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/posts\/7612\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/media?parent=7612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/categories?post=7612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samdb.co.za\/blogs\/wp-json\/wp\/v2\/tags?post=7612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/www.samdb.co.za\/blogs\/wp-content\/uploads\/2018\/09\/TNT-turner.jpg?resize=250%2C246\")
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