Daan Ludik (Arnold Vosloo), coming from nothing, has built his own kingdom. This successful furniture salesman is the face of his business. He is heard on radio, seen on television and billboards. A family man in the affluent Pretoria East, but with a secret that is connected to the underworld. With his family life in turmoil, Daan’s resourcefulness and priorities are constantly challenged as he risks exposure, losing his family, jail time and death. As he struggles to keep his personal relationships and business intact, he has to rely on both old and new allies to prevail.