4DX Is Now In Johannesburg

Nu Metro Cinemas has confirmed that Gauteng’s first 4DX cinema will open its doors to public at the newly revamped Nu Metro Hyde Park from this Thursday, 29 September 2016.

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Nu Metro Hyde Park will be relaunched to VIP and media guests at an invite-only event tomorrow evening (Wednesday, 28 September). Apart from 4DX, all cinemas at Hyde Park now also boast premium Scene VIP-status – including luxurious recliner-seating, personalised service, bars, lounges and lots more; aimed at cinemagoers who enjoy their movie outings on a superior level of quality.

The 4DX Fest will introduce Gauteng cinemagoers to 4DX at Nu Metro Hyde Park from this Thursday. All the popular 4DX hits from Nu Metro’s 4DX cinemas in Cape Town and Durban will be screened daily until 6 October. Titles include ICE AGE: COLLISION COURSE, THE JUNGLE BOOK, BATMAN V SUPERMAN: DAWN OF JUSTICE, STAR WARS: THE FORCE AWAKENS and SUICIDE SQUAD.

4DX pushes the limits of cinema to its ultimate pinnacle. The 3D visuals on-screen, along with Dolby 7.1 surround sound, are enhanced to the max with effects targeted to submerge the viewer in a fully immersive sensory experience – including wind, water, smells, moving seats, lightning effects and lots more. 4DX transports the viewer to get as close to experiencing the action on-screen as you can get!

“The extensive upgrade and renovation process has now been completed at our Hyde Park cineplex. This much-anticipated overhaul will bring the cinemas at this prestigious Johannesburg location in line with our top-end premium offering at the acclaimed, upper-class Hyde Park Corner shopping centre. Apart from adding multiple Scene VIP cinemas and lounges – South Africa’s first ever Scene VIP cineplex – all cinemas’ equipment have been upgraded to the latest world-class sound, projection and screen technology. Luxurious recliner seating, newly styled interior décor, carpeted flooring and refreshed space design also form part of the plans for Nu Metro Hyde Park. The cinemas and lounges will be licensed, along with a la carte food menus and all the other premium Scene VIP offerings. And now 4DX has also been added to the mix,” explains Nu Metro Cinemas GM, Nitesh Matai.

This news follows the overwhelming success of Africa’s first ever 4DX cinemas at Nu Metro V&A Waterfront (CT) and The Pavilion (Dbn). Strong public demand will now be answered with the launch of this one-of-a-kind, multi-dimensional cinema experience in Johannesburg.

“Nu Metro Cinemas is very excited to introduce Gauteng audiences to 4DX. It fits our commitment to supplying customers with a fully immersive cinema experience, utilizing the best, most up-to-date world-class technology,” states Nitesh Matai, GM for Nu Metro Cinemas. “4DX fulfills those expectations as the new 4DX cinemas involve all five senses for consumers to enjoy a cinema outing like nothing else they’ve seen, heard, or felt before. With the introduction of 4DX at sites across South Africa, Nu Metro Cinemas joins an elite group of cinema chains using this technology, and showcasing popular blockbusters in a groundbreaking new cinema format.”

The films screened in 4DX are projected in HD/2D and Digital 3D on a silver curved wall-to-wall screen. Its audio system is being upgraded to a Dolby CP750 with 7.1 full surround sound. The Barco projector used in the cinema will now also use an upgraded lamp for brighter picture in both 2D and 3D.

“We had to install a complete new steel floor structure in the 4DX cinema to be able to handle the 0.3G-force the unit moves with; as well as water, air and scent lines. The complete system uses 24 computers (1 in each of the 21 seats, motion PC, monitor PC and screen server). The ‘force’ utilises Servo motors and transducers, and not hydraulics, making the movement much smoother and more active. Following Cape Town and Durban, Johannesburg is now also in for a total new way of watching movies!” explains Johan van Staden, Nu Metro Cinemas: Head of Technical.

For more cinema info and to book tickets, call 0861-CINEMA (246362) or go to numetro.co.za

**Premium pricing applies to 4DX and Scene VIP; loyalty discounts are not applicable.

Read more about 4DX’s launch in South Africa.

Published by Andrew Germishuys

Founder of SAMDB, Andrew has worked full time in the film industry since the early 2000's. He has trained as an actor, completing his LAMDA Gold Medal, and attending many courses in Cape Town acting studios, with masterclasses with some of the international industries top directors, producers and filmmakers. Working as an actor and armourer in the film and television industry have given Andrew a great balance of skills across the board when it comes to the entertainment industry. Catch him on Twitter: twitter.com/andrewgerm_za And IMDb: www.imdb.com/name/nm5390453/

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