For over 15-years, DStv has been the ‘race track’ of choice for many horse racing lovers across the country, through the broadcast of the Tellytrack channel. This almost two-decades long partnership, between Tellytrack and Multichoice, will continue to run on DStv channel 239 enabling viewers to experience the ‘Sport of Kings’ in the comfort of their homes.
‘’Over the years we have seen consistency in the channel’s viewership ratings, indicating that the South African television market has an appetite for the sport,” explains Rob Scott – Sports Betting Executive for Phumelela Gaming. “As such from a business perspective, extending the contract became key, as the partnership continues to provide extended reach of the sport.”
The channel will see a ‘look and feel’ as well as content facelift – launching new content propositions as well as injecting a more lifestyle feel into the programming. “We will be introducing an hour-long daily Morning Show, that will carry 30 minutes of horseracing content and 30 minutes of other sports. Our objective is to provide our viewers with variety through the morning show but through our other offerings, become a channel that features predominantly local horseracing,” says Scott.
Currently the channel, on DStv 239, is available across five packages with the lowest – Access – costing only R105 per month and adds to the variety of sport available on our platform. “The Tellytrack channel forms part of our platform’s strategy to bring great quality and diverse content to SA audiences,” explains Aletta Alberts – Head of Content Strategy for Multichoice. “Through our content we celebrate our diverse audiences’ interests, and this can be demonstrated in the number of channel offerings available on our packages. The Tellytrack channel allows us to continue to meet this mandate – of continuously serving our viewers with content that is relevant and excites them.”
The revamped channel will go live on 4 May 2019.