Posduif Celebrates Friends And Family In New Single

“It is important to remember what really matters in life and to be grateful. This song is about the people (family and friends) in your life and appreciating what you have every day,” explains the popular multicultural music group, POSDUIF, about the meaning behind their latest single, which is set to capture the hearts of audiences around the country.

HERINNER MY was a team effort by James Boland, Nick Jordaan, Sheldon Sham and Leeroy Sauls and was produced by Brendan Campbell and mixed by Hugo Ludik, of Muse Studios. “We wrote it right after my sister passed away. It was the original inspiration for the song, but it was written for all of us and is especially applicable to everyone in these uncertain times,” says guitarist and lead singer James Boland. “’Remind me to appreciate each new day’ is something we sometimes forget to do when we are overwhelmed by hardship and difficult times. The idea is to remind listeners to be grateful for those people who are still with them, as well as to remember those who passed away and to be grateful for the time that you got to spend with them.”

Although this pop song follows the style of its inspirational predecessors, it is aimed at touching hearts and bringing hope and comfort in sad times. “When you listen to HERINNER MY, it becomes your song, your story and your loved ones and we hope that it will have special meaning to everyone who listens to it. It’s about gratitude and love, which is something that all of us need,” they share.

A music video of the single will also be available soon.

HERINNER MY is the group’s fourth single and follows the release of their hit, Laat Val Die Water, which was not only well received, but also featured on the charts of various radio stations. The music video has also had thousands of hits on YouTube.

Formed in 2018, POSDUIF made its debut earlier this year with the single Brandy Special, which has racked up more than 300 000 views on social media, followed closely by their second single, Een Vir My. The band has already been nominated as Band of the Year by Bok Radio.

The group consists of members of the popular band RUBBER DUC – Jordaan, Amiel Gopal (bassist), Kabeey Sax (saxophone player), Leeroy Sauls (drummer) and Brendan Campbell (producer and lead guitarist) – with the addition of Boland as lead vocalist.

Boland explains what makes the six-piece band unique: “We all have different influences, ranging from Gospel and pop to Jazz, and we have different tastes, ideas and come from different cultures. However, we share a passion for music and a desire to showcase the positive side of life, particularly in South Africa. We are truly a multicultural music collaboration.”

Although the Covid-19 situation has been tough on the band, they have managed to complete a few new songs during lock down and still plan on releasing their debut album later this year. “We are all as busy as we can be under the circumstances and between writing, planning, marketing and other work, we are also spending time with our loved ones,” says James. “We are also working hard on projects and plans for the next few months during which live performances will not be possible.”

HERINNER MY contains all the necessary ingredients of a bona fide radio hit. It is a heart-warming track, with an enjoyable tune and meaningful lyrics that will stay with listeners long after hearing it for the first time.

The single is available on all digital platforms here: smarturl.it/herinnermy

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By Andrew Germishuys

Founder of SAMDB, Andrew has worked full time in the film industry since the early 2000's. He has trained as an actor, completing his LAMDA Gold Medal, and attending many courses in Cape Town acting studios, with masterclasses with some of the international industries top directors, producers and filmmakers. Working as an actor and armourer in the film and television industry have given Andrew a great balance of skills across the board when it comes to the entertainment industry. Catch him on Twitter: twitter.com/andrewgerm_za Instagram: instagram.com/andrewgerm_za IMDb: www.imdb.com/name/nm5390453/