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10 000 Cinemagoers Watched A Movie And Saved A Lion

Nu Metro raised over R50 000 for FOUR PAWS Animal Welfare Foundation

Nu Metro Cinemas has donated over R50 000 to the FOUR PAWS Animal Welfare Foundation – to “Rise Up and Roar” for one of the 21st century’s most important conservation causes. A donation drive was launched in July, whereby cinemagoers nationwide were given an opportunity to donate R5 as part of their Nu Metro movie ticket purchases online and in-cinema to raise funds aimed at saving South Africa’s lions.

“Nu Metro Cinemas is honoured to donate over R50 000 to FOUR PAWS, with a special thanks to the thousands of cinemagoers who contributed R5 to their movie ticket purchases at our cinemas across South Africa. The phenomenal response from public exceeded our wildest expectations and proved that they care, as much as we do, about the future of our animals and the environment,” says Chantelle Burrows, Nu Metro Cinemas: Marketing & Content Executive.

Fiona Miles, director of FOUR PAWS in South Africa (left) receives a donation of R50 120 from Chantelle Burrows, Nu Metro Cinemas’ marketing & content executive (right) at Nu Metro Canal Walk in Cape Town. Funding for this donation was raised through an innovative public campaign aimed at Nu Metro cinemagoers across South Africa.

“As FOUR PAWS’ conservation efforts rely solely on donations, we sincerely hope that our fundraising drive assisted in creating a better world for our big cats. Nu Metro is proud to have been a fundraising partner through our entertainment experiences and marketing platforms for this very important cause relevant to all human beings; we will continue to support the wonderful work done by organisations such as FOUR PAWS – making the world a better place for our children, and their children’s children. See you at the movies!” says Burrows.

“It has been a remarkable journey with the Nu Metro group; not only raising funds for our project, LIONSROCK big cat sanctuary, but also allowing us to raise awareness. In this partnership lies an invaluable exposure that we as an organisation rely on to not only tell the stories about our animals but to educate South Africans about the on-going plight of South Africa’s lions,” says Fiona Miles, director of FOUR PAWS in South Africa.

“It was an absolute dream working with the remarkable team of Nu Metro, who ensured the smooth sailing of our partnership throughout the past few months. We are extremely thankful for the very generous support from the team and look forward to continuing this relationship for many years to come, by having a close ally to constantly raise awareness for South Africa’s lions who continue to be under siege,” says Miles.

With over 100 big cats in the care of FOUR PAWS at LIONSROCK, they constantly look at ways to ensure the longevity of this project through donation-support. These big cats consume almost 3,500kg meat per week, regular vet checks are done, maintenance to security and enclosures are required and further development of the sanctuary must be done in order to accommodate rescued animals.

About FOUR PAWS

FOUR PAWS is an animal welfare organisation in operation since 1988 and headquartered in Vienna, Austria. The organisation strives for a world where humans treat animals with respect and empathy – free from cruelty and danger. Throughout the years, FOUR PAWS identified various needs for helping animals and to accommodate the rescued big cats from across the globe, the organisation decided that South Africa would be the best location to establish a big cat sanctuary.

In 2006 the organisation formed its South African office and bought a then-breeding farm to immediately take over the existing lions at the farm and further develop the land into a safe haven for the majestic big cats who suffered under human control. Since then, more than 150 big cats were rescued and are cared for by a team of experts. It is the biggest of its kind in Africa, and has set world-class standards for care and security.

FOUR PAWS protects animals by campaigning and lobbying for changes to improve animal welfare standards. In South Africa FOUR PAWS focuses on putting an end to the exploitation of big cats for commercial purposes: an industry stimulating the demand for lions to be killed. In every stage of its life, lions are exploited for money: from petting lion cubs, walking with lions, trophy hunting and the worst – killing them for bones. The organisation is actively engaged to put an end to these practices.

More info: www.four-paws.org.za / www.facebook.com/fourpaws.za

Categories
online Television

Eighth And Final Season Of The Multi-award Winning ‘Game Of Thrones’ Starts On M-Net 101 This Week

Winter is Here

Every battle, betrayal, alliance and risk, every fight, sacrifice and death has all been #ForTheThrone. The epic worldwide phenomenon Game of Thrones has culminated in a breath-taking conclusion – and M-Net channel 101 is bringing you the stunning final season. With just days to go until the exciting six-part finale, M-Net in partnership with Nu Metro will also be hosting screenings for the premiere episode (episode 1 only) at select cinemas in Johannesburg, Cape Town and Durban live at 03:00 on Monday, 15 April 2019.

Die-hard fans who won the competition will be notified this week, and are in for one-of-a-kind Thrones experience: these lucky viewers will be dressing in their Westeros best as outstanding GOT outfits and costumes will be rewarded with cool prizes at the screenings. Dedicated couch potatoes can catch the premiere episode at 03:00 on M-Net channel 101 on DStv, or in prime time on the same day at 22:00 and – wait, there’s more – this season will also be available on Showmax at 22:00 alongside M-Net 101. With all the bases covered there’ll be no missing out on the biggest series finale of the year.

Fans who are as vigilant as The Night’s Watch should pay close attention to the channel from tonight, Wednesday 10 April during Prime Time: the channel will be counting down the days by changing up the classic M-Net logo (on the top left corner of the television screen) up until the premiere of the season.

The multi-award winning series’ episode durations have also been confirmed for the final six episodes*:

  • Season 8, episode 1 : Monday, 15 April 03:00 estimated running time 0:54
  • Season 8, episode 2 : Monday, 22 April at 03:00 estimated running time: 0:58
  • Season 8, episode 3: Monday, 29 April at 03:00 estimated running time: 1:22
  • Season 8, episode 4: Monday, 6 May at 03:00 estimated running time: 1:18
  • Season 8, episode 5: Monday, 13 May at 03:00 estimated running time: 1:20
  • Season 8, episode 6: Monday, 20 May at 03:00 estimated running time: 1:20

*Durations are subject to change

Directors for the eighth season include: David Benioff & D.B. Weiss, David Nutter and Miguel Sapochnik and writers for the final season include: David Benioff & D.B. Weiss, Bryan Cogman and Dave Hill.

Follow the GOT conversation on M-Net’s Twitter or Facebook pages, and on Nu Metro’s Twitter or Facebook with the hashtags #MNet101 #GameOfThrones #NuMetro. Go to mnet.tv for more information. If you’re still behind on the biggest series of the decade, there’s still time to catch seasons 1-7 on Showmax.

From King’s Landing to Dorne, from North of the Wall to Winterfell, the Seven Kingdoms are preparing for war.

How far will you go #ForTheThrone?

Categories
Awards

4DX Wins ‘Most Innovative Technology’ Award

Nu Metro’s multi-sensory cinemas lead the way

Nu Metro Cinemas continues to lead the way with revolutionary cinema experiences, which was affirmed by the announcement that its multi-sensory 4DX cinema-format has received the international “Innovative Technology of the Year” award at Big Cine Expo 2018.

The rapid expansion of 4DX in South Africa over the past two years, located exclusively at Nu Metro cinemas, is in tandem with the continued growth of this next-generation cinema format into one of the most innovative, successful and award-winning technologies, paving the way for the future of the industry.

“Nu Metro is proud to be a part of the global 4DX community. This accolade further substantiates the great success we’ve seen with this ground-breaking technology at our own cinemas. South Africa has embraced it with open arms – demonstrated by various 4DX hits over the past few years, as well as the record-breaking box office results for THE NUN in 4DX this past weekend – literally making movie fans a part of the onscreen action in-cinema. This Friday sees the release of THE PREDATOR in 4DX, followed by a special pre-release engagement for THE HOUSE WITH A CLOCK IN ITS WALLS (exclusively in Nu Metro 4DX). 4DX is proof that cinemagoers are looking for fresh new, innovative, all-immersive cinema experiences and we are pleased to give them exactly that,” says Gary Craul, Nu Metro’s newly-appointed Marketing & Content Executive.

Through the first seven months of this year, more than 15 million people worldwide experienced the motion seats and environmental effects such as water, wind, fog, bubbles, lightning and scents that accompany and enliven the on-screen storytelling of the world’s biggest blockbusters in 4DX.

The “Innovative Technology of the Year” award is presented annually at the Big Cine Expo to honour the technical excellence of professionals in cinema exhibition industry around the globe and to applaud the innovative technologies that have successfully carved a space in this highly competitive industry.

CJ 4DPLEX (www.cj4dx.com), the world’s first and largest 4D cinema company, and creator of 4DX, received the award. “We are honoured to be recognized for our achievements bringing innovative technology to cinemas around the world,” said CJ 4DPLEX CEO Byung-Hwan Choi. “Our success is a result of hard work by a growing team, and most importantly, our strong partnerships at the studios and within the exhibition community internationally. We look forward to continuing to work together with our friends in the industry to bring even more new innovation to the movies.”

Read about the 4DX launch in Cape Town.

What is 4DX?

4DX features full-length movies in live action – a ground-breaking cinematic experience that stimulates the senses using high-tech motion seats and special environmental effects including wind, fog, lightning, water, scents and lots more. These effects are synced perfectly with the action on-screen to create the most exhilarating, unmatched cinema outing – only at Nu Metro.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected action scenes; and they can smell the scent of the scenes on-screen – and be taken on a movie adventure like no other.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg), Emperors Palace (Johannesburg) and Cornubia Mall (Umhlanga/Mount Edgecombe).

For more cinema info, showtimes and to book tickets at Nu Metro (including 4DX) – call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX; loyalty discounts are not applicable.

Categories
Film

New Line Cinema’s ‘The Nun’ Is A Demon Taking #1 At The South African Box-office

The Nun, the terrifying new chapter in New Line Cinema’s and James Wan’s Conjuring universe, scared up an estimated weekend total of almost R2.9 million at the South African box office.

The film became the second biggest horror opening of all time in South Africa.  Daring audiences to brave an encounter with the demonic nun Valak, the new supernatural thriller also is the biggest opening film of the “Conjuring” franchise to date.  It was also the first time a horror film has been released in the 4DX format.

In making the announcement, Cameron Hogg, Commercial Executive stated, “We’re thrilled that audiences continue to enjoy being terrified by the Conjuring universe.  We congratulate James Wan, the architect of this amazing franchise; director Corin Hardy; producer Peter Safran; screenwriter Gary Dauberman; and the talented cast and crew, all of whom have delivered the exhilarating scares that fans across South Africa have been waiting for.  These terrific results and enthusiastic word-of-mouth demonstrate that the appetite is only growing.”

Wan and Safran have produced all the films in The Conjuring franchise.

When a young nun at a cloistered abbey in Romania takes her own life, a priest with a haunted past and a novitiate on the threshold of her final vows are sent by the Vatican to investigate.  Together they uncover the order’s unholy secret.  Risking not only their lives but their faith and their very souls, they confront a malevolent force in the form of the same demonic nun that first terrorized audiences in The Conjuring 2, as the abbey becomes a horrific battleground between the living and the damned.

The Nun stars Oscar-nominated Demian Bichir, as well as Taissa Farmiga, and Jonas Bloquet.

The cast also includes Charlotte Hope, Ingrid Bisu, and Bonnie Aarons, reprising her Conjuring 2 role as the title character.

Corin Hardy directs The Nun from a screenplay by Gary Dauberman, story by James Wan & Gary Dauberman.  Richard Brener, Walter Hamada, Dave Neustadter, Gary Dauberman, Michael Clear and Todd Williams are the executive producers.

New Line Cinema presents an Atomic Monster / Safran Company production, The Nun. The film is distributed by Warner Bros. Pictures.

Read the SAMDB review of The Nun.

Categories
Uncategorized

Two New Premium Large Format Cinemas For South Africa

Nu Metro’s “Biggest is Best” Xtreme brand expands in Gauteng and KZN

Nu Metro Cinemas has once again affirmed their lead in innovation to give South African moviegoers premium cinema experiences on par with the best in the world. Two new Xtreme theatres will open at Nu Metro Emperors Palace in Johannesburg and Nu Metro Galleria on the KZN South Coast towards the end of June and July, respectively.

Nu Metro Xtreme can simply be summed up as “Big Screens, Big Sound, Best Digital Quality”. It is one of Nu Metro’s top-tier cinema brands – along with their multi-sensory 4DX- and luxurious VIP-theatres. Xtreme theatres at Nu Metro are the most technologically advanced cinemas in South Africa – presenting moviegoers with the clearest and brightest images on extra-large screens, as well as 360-degree sound.

The new Xtreme cinema scheduled to open at Nu Metro Emperors Palace at the end of June will boast a Premium Large Format-screen that’s almost 3 storeys-high – one of the largest curved, silver cinema screens in South Africa. It will also feature a Barco phosphoric laser projector – delivering 4K Ultra HD visuals with a colour spectrum of around 70 trillion colours. It will literally make the movies come to life.

Emperors Palace’s new Xtreme cinema will have the largest Dolby ATMOS immersive audio system installed in Southern Africa.

“Nu Metro’s Xtreme cinemas showcase movies as the filmmakers intended for them to be experienced. We have gone over and beyond the expected standards to source only the best and latest technology – from the best in screens, to advanced sound and digital projection – to give South Africans an opportunity to enjoy movies at the highest quality possible. With Xtreme, biggest is best! We are very excited about our complexes at Emperors Palace and Galleria joining the Nu Metro Xtreme-family – along with the six other Xtreme cinemas at Nu Metro nationwide,” explains Nitesh Matai, Managing Executive – Nu Metro Cinemas.

Dolby ATMOS reproduces the most realistic cinema audio, with over 52 “channels” of sound, played through a wide array of speaker outlets placed strategically throughout the cinema (including overhead) – moving beyond the confines of “stereo” or “surround” sound. Dolby ATMOS delivers full all-around sound; sound objects can literally be moved around in 3D space. Movies are specifically produced and mastered for the ATMOS sound experience – with most of the world’s filmmakers now embracing the vast potential presented by this next-generation sound system.

The JBL speakers being installed for Xtreme at Nu Metro Emperors Palace are tailor-made for Large Format-cinemas, with powerful digital amplifiers delivering sound of over 75kW.

In simple terms: it functions above-spec, and booms enhanced audio-power like no other cinema can! Couple that with very large cinema screens to inspire awe, and 4K UHD laser projection, and you have Nu Metro Xtreme.

For more cinema info and to book tickets, call 0861-CINEMA (246362) or go to numetro.co.za

**Premium pricing applies to Nu Metro’s Xtreme cinemas; loyalty discounts are not applicable.

Read about the Cape Town Xtreme cinema launch.