TNT Africa Is Here

Iconic TCM – Powered by Movies makes bold statement with a fresh rebrand this September!

Lights, camera, action! TV screens all over Africa will never be the same again as Turner ushers in a new era. African audiences can prepare themselves to re-imagine TV through TNT, a young, fresh and entertainment-filled offering for the entire family.

On 21 September, TNT Africa will reveal its slick new look which promises to be an immersive experience, providing creative and relevant programming specially tailored for African fans. TNT Africa is the culmination of TCM’s move to refresh its brand image and adapt its brand positioning; the channel moved away from its former global positioning in favour of a more bold and appealing positioning of the ‘American blockbuster channel’.

“The TCM brand has had a strong classic association which doesn’t reflect the actual brand proposition, or deliver the right message, to our African audiences. Even though we have listened to our viewers and worked hard towards modernizing the image of the channel, there was still a strong association of the TCM brand to ‘classic Hollywood silver screen productions’,” says Guillermo Farré, Head of General Entertainment for Turner in Southern Europe & Africa. “We therefore decided to switch TCM to TNT to fully reflect the new brand identity and perspective in line with our American blockbuster programming strategy.”

TNT is one of the best performing, and well-known, general entertainment brands in the world, being one of the top TV brands in the US, Latin America, Asia and Europe. In South Africa, TNT Africa will inherit TCM’s audience of 6 753 545* viewers every month, consisting of a slightly male skew and a growing number of viewers in the 25-49 age range, particularly amongst black Africans.

As the 21st of September, TNT will unleash an action driven, pulse raising slate, mixed with romantic gems and hilarious comedy aimed to keep its African audiences glued to their screens! To kick off the rebrand, TNT has an exciting line-up of never before seen titles to be screened from 21 – 23 September including: The Illusionist, The Green Mile, Crank, Robin Hood, Hellboy 2, Doom, Tango and Clash and Gladiator.



TCM Highlights – February To June 2018

Million Dollar Baby (2004) FEBRUARY

Directed by Clint Eastwood also acting, alongside Hilary Swank and Morgan Freeman

Four-time Oscar winner, Hilary Swank plays Maggie, a determined woman who works with a hardened boxing trainer played, by Clint Eastwood, to become the best.

Sin City (2005) MARCH

Directed by Frank Miller, Robert Rodriguez and Quentin Tarantino with Bruce Willis, Benicio Del Toro, Jessica Alba, Rosario Dawson and Clive Owen

Sin City explores the dark and miserable town of Basin City, and tells the story of three different people all caught up in violent corruption.

Blade Runner (1982) MARCH

Directed by Ridley Scott, with Harrison Ford, Rutger Hauer and Sean Young

Harrison Ford plays a blade runner, who must pursue and try to terminate four replicants, who stole a ship in space and have returned to Earth to find their creator

The Blind Side (2009) APRIL

Directed by John Lee Hancock with Quintin Aaron, Sandra Bullock and Tim McGraw

Oscar nominated for best picture and Oscar winner for Best Performance by an Actress in a Leading Role, The Bild Side is the true story of American Football player Michael Oher.

Basic (2003) MAY

Directed by John McTiernan with John Travolta, Samuel L. Jackson and Connie Nielsen.

Agent Hardy, played by Travolta, is called in to investigate the disappearance of a legendary Army ranger and several of his cadets during a training exercise gone wrong.

Abraham Lincoln: Vampire Hunter (2012) JUNE

Directed by Timur Bekmambetov (Ben-Hur 2016) and produced by Tim Burton, with actors Benjamin Walker, Rufus Sewell and Dominic Cooper.

He is the 16th president of the United States of America, and when he discovers that vampires are trying to take over the country he does what he must do: he hunts.


TCM – Powered By Movies Cements Its Place In The Hearts Of Africans

Since its rebranding as the “American blockbuster channel”, TCM – Powered by Movies (TCM) has been offering audiences in Africa up-to-date qualitative American blockbusters that trigger viewers’ emotions. The unique positioning, highlighting TCM’s heightened response to the needs of African audiences, has worked wonders for the channel across the African continent.

The nod of approval to the new line-up of Hollywood blockbusters like Rush Hour 3, Underworld, I Am Legend, Blood Diamond, Mad Max and 300 is evidenced by TCM’s meteoric rise of its viewership by more than 300%ⁱ since 2015.

Solidifying its place in the market, TCM also put its full backing behind a stronger local brand strategy that has seen more use of African talent for channel promos and continuity elements, effectively positioning TCM amongst the top 5 go-to movie channels in South Africa, according to AG Nielsen South Africa TAMsⁱⁱ.

Through its re-positioning in 2015, TCM has seen a growing number of young viewers, particularly black Africans, with a balanced gender representation. With its main audience ranging between the ages 15 – 49 years (which accounts for 56% of the total audience), TCM’s content also has a general appeal to a mass, mainstream audience that is blockbuster friendly. Carefully curated programming, offering the best of action, thrillers, drama, sci-fi, romance, comedy, and new this year, documentaries offering an incisive window into the lives and worlds of others, proves that quality entertainment is foremost.

Not only did TCM expand its distribution in 2016 when it became available on all DStv packages; but in 2017 it also secured a spot on Black – the new media and video on-demand streaming platform recently launched by mobile operator Cell C.

This year promises to pack a mean punch as TCM presents its 2018 line-up. Viewers will be spoilt for choice with carefully curated programming as titles such as Abraham Lincoln: Vampire Hunter, Blade Runner, I Am Legend, Life of PI, Million Dollar Baby, Rush Hour, V for Vendetta, Spawn & many more hit the screen.

To accompany its ratings success, TCM’s parent company, Turner International, recently appointed Mediamark as sales representative for its key TV channels in South Africa. This partnership will offer Mediamark clients access to advertising solutions on the high-quality blockbuster movie channel, TCM – Powered by Movies, and also to Turner’s iconic kids’ channels, Cartoon Network and Boomerang, reaching a mass-market audience of nearly 6 million South Africans every month.


Turner Appoints New Leadership For The EMEA Region

TURNER is pleased to announce a new organisational chart for its activities in France, French-speaking territories, Africa and Israel. This region is piloted from Paris. Jaime Ondarza, Senior Vice President for Southern Europe and Africa, who has headed French market activity since 2010, assumes operational responsibility as General Manager.

Jaime Ondarza has made two appointments to lead TURNER’s commercial and editorial activity in these major markets.

Guillaume Coffin is promoted to the position of VP Head of Commercial and Business Development, covering all sales activities for the group in the region made up of France, French-speaking territories, Africa and Israel. These include channel distribution, advertising, content sales and digital media income. “Guillaume has done fantastic work in sales for TURNER, he has a strong reputation in the market and possesses strong strategic and negotiating skills,” says Jaime Ondarza, “I am thrilled that he has accepted this new responsibility.”

Julien Borde is joining TURNER in the newly created position of Head of Channels for the region. He will be in charge of all editorial activity for TURNER’s kids and general entertainment brands, a brief that includes content, marketing, communication and digital media. In the words of Jaime Ondarza, “Julien has a long track record in the area of kids and entertainment programming, with proven competence in content production, programming, acquisition, digital media and marketing. I am delighted to welcome Julien to our editorial team.”

Guillame Coffin, Jaime Ondarza, Julien Borde

Guillaume Coffin has been at TURNER for most of his career. As Director for Sales and Business Development his brief has grown to include Africa and Israel since 2014, expanding from responsibility for France and French territories under his management since 2013. From 2011 to 2013 he was Director for Distribution, after heading the Digital Media project from 2008 to 2011. Guillaume Coffin started out at Orange as project manager for performance management and improvement, then as project manager for music products in the content division from 2004 to 2008. He is a graduate of the prestigious École des Mines, Paris.

Before joining TURNER Julien Borde was managing director for digital services programming at France Télévisions. He previously held positions at the company, including managing director in charge of the SVOD project and secretary-general for programs at France 3. He first joined France Télévisions in 2005, as head of the kids unit at France 3, before assuming responsibility for kids at France Télévisions. From 1997 to 2005 he was successively deputy director under the director of programs, with responsibility for broadcasting and programs, then executive director for programs and production at Disney Channel France. A graduate of Science Po Bordeaux and the Ecole Supérieure de Commerce Paris, with a Master’s degree in Media, Julien Borde began his career as a programmer at the Canal J channel.


Cartoon Network Drawing Competition Winners Announced

Cartoon Network’s Imagination Studios to Unwrap Local Animated Shorts Ahead of the Festive Season


Television screens across Cartoon Network Africa’s radar will never be the same again. On Monday, 11th December, the number one kids channel in South Africa will reveal the first ever, wholly produced in Africa, animated shorts. In the weeks to follow, local audiences will be able to take delight in three more locally produced animated shorts to be broadcast every Monday until January 1st, 2018.

The television premiere of the four Cartoon Network Imagination Studios’ locally produced animated shorts comes hot off the heels of the recent FupiToons Film Festival hosted in conjunction with African Animation Network (AAN) and Ster-Kinekor. Cartoon Network’s Imagination Studios, a drawing contest run in April 2017, was created to inspire, motivate and celebrate the wild imaginations of children between the ages of six and 12-years-old, allowing them to conceptualise and create their very own Cartoon Network friendly character duo, similar to the ones found on Cartoon Network. The groundbreaking shorts are a first in Cartoon Network’s aim to collaborate with local African talent to bring to life authentically African stories and characters.

The four winning drawings have come to life through the infusion of style, motion and sound from local animation experts and will hit the screen just in time for the festive season. Dida Bafor from Nigeria (eight), Katlego Khambule (10), Maia Janse (11) and nine-year-old Zoё-Jane Mans from South Africa, all had an exciting peek into the world of animation and a rare opportunity to add their personal touch to Cartoon Network Africa’s animated duos.

“I am so happy knowing that my drawing has been turned into a cartoon on Cartoon Network,” says eight-year-old Dida Bafor from Nigeria whose tale Adventures of the Talking Pizza – The Great Escape, is a story of siblings John and Lizzy who happen to be pizza slices.

“Seeing my creation coming to life is a dream come true!” says Katlego Khambule creator of The Doodling Duo – Attack of the Slug Monster a short animated film about a giant slug monster that moves into Dash and Diana’s city.

Llama Drama creator 11-year-old Maia Janse says, “This year was actually the third time that I have won the Cartoon Network Imagination Studios competition, but the first time that I have won the actual animation of my drawings – I am very proud and excited!”

If you’ve ever wondered whether banana peels are really that slippery, watch Robo and Tekna journey to the source code to find the truth and settle their bet before Dad finds out in Smarter Phones- Appside Town. “I am so happy and in awe of the way that my creation has been taken to a whole other level,” explains Zoë–Jane Mans.

Creative Director at Mind’s Eye Creative, Ryan van Eyk got to see the excited looks on the children’s faces. “The really cool thing about this initiative is getting kids involved in understanding animation production and the whole process of animating their drawings locally has shown them that their imaginations can come to life”, he says.

“We’re excited about showing the winning four animated shorts across Africa on Cartoon Network. We have been extremely impressed by the creativity and collaborative efforts from all our partners in making this possible. It has been amazing to walk this journey with the Imagination Studios winners and see their imaginative entries coming alive right before their eyes,” says Jaime Ondarza, Senior Vice President for Turner Southern Europe & Africa.

Don’t miss the winners’ animated duos on Cartoon Network across Africa from 11th December 2017.

Turner’s Cartoon Network is a universally appealing boy focused, girl inclusive channel driven by its exciting slate of surprising comedy and adventure. The programming line-up explores the relatable themes of humour, friendship, imagination, action and adventure. Cartoon Network targets boys and girls aged 6-12 and aims to champion kids being themselves through its rich mix of entertaining and globally successful content. The programming slate includes leading comedy animations The Amazing World of Gumball, Adventure Time, Regular Show, Clarence, Steven Universe and Uncle Grandpa and action-adventure shows, The Powerpuff Girls, Ben 10 and Teen Titans Go!

Since launching as a pan-European channel in 1993, Cartoon Network has localised services across Europe, the Middle East and Africa, where it is available in 19 languages in over 142 million households in 70 countries. Cartoon Network can also be experienced through its award-winning website, as well as via games, video on demand, mobile and an array of licensing and merchandising. Cartoon Network is a brand owned by Turner, a Time Warner company.