June 22nd, 2013 was International Smurf Day, and SAMDB snuck in to see the happenings at Percy Bartley House.
Situated in Woodstock, Cape Town, it is a place for up to 25 young men from the streets, or dysfunctional homes, often referred by the court. The primary aim of the non-profit organisation, is seeking to serve the disadvantaged in the community.
Celebrities, media and key partners of Sony Pictures Releasing International (SPRI) helped give the building a once over, brightening the environment of these young men, while adding some fun to a great day.
“A key message of Smurfs 2 and Global Smurfs Day is to spread love and goodwill. Without the generosity of our promotional partners, this day would not be possible. Thanks must go out to Jack’s Paint and Hardware, Bokomo, Idea Fruits, Checkers, Prima Toys, Sea Harvest, Tropika, UbiSoft, Sony Mobile, Sony Home Entertainment, Ackermans, Popz Popcorn, Sony Music, Build-A- Bear Workshop and McDonalds for all their support and involvement in making what we certainly hope will be a special day for each of our chosen charities,” say Bashan Govindarajulu, marketing manager, SPRI, South Africa.
View further information on Percy Bartley House.