IMAX Storms To Blazing Start With Dune

Warner Bros.’ Sci-Fi Saga Breaks IMAX Pandemic-Era Records in Ten Global Markets, Delivers Overall Per Screen Average of $25,000

IMAX Corporation (NYSE: IMAX) stormed to a blazing start with the international debut of Warner Bros.’ “Dune,” which earned $3.6 million in a limited release across only 142 screens throughout Europe and Asia — good for nearly 10% of the film’s opening weekend box office.

Filmed for IMAX with more than an hour of IMAX-exclusive expanded aspect ratio, “Dune” posted eye-popping numbers in 21 diverse markets throughout the world, breaking records for biggest pandemic-era opening weekend in Russia, Belgium, Denmark, Germany, Italy, Norway, Sweden, and Ukraine, as well as Hong Kong and Singapore. The film commanded a $25,000 per screen average across IMAX locations, with Denmark, Norway, and Sweden reaching $80,000 per screen.

“Audiences are definitely getting the message that Denis Villeneuve and his brilliant cast sent loud and clear: “Dune” must be experienced in IMAX,” said Rich Gelfond, CEO of IMAX Corporation. “The outsized market share we’ve captured with “Dune” underscores how synonymous the IMAX brand is with scale and spectacle, and we look forward to building on our strong start as this stunning piece of filmmaking continues its global rollout.”“Dune” will continue to open worldwide over the next month, ultimately landing in North America and China on October 22. The debut follows triumphant appearances at the Venice and Toronto International Film Festivals — the latter of which hosted the global IMAX premiere at the company’s iconic Cinesphere Theatre at Ontario Place.

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By Andrew Germishuys

Founder of SAMDB, Andrew has worked full time in the film industry since the early 2000's. He has trained as an actor, completing his LAMDA Gold Medal, and attending many courses in Cape Town acting studios, with masterclasses with some of the international industries top directors, producers and filmmakers. Working as an actor and armourer in the film and television industry have given Andrew a great balance of skills across the board when it comes to the entertainment industry. Catch him on Twitter: twitter.com/andrewgerm_za Instagram: instagram.com/andrewgerm_za IMDb: www.imdb.com/name/nm5390453/