Avid Wins Best In Market Award 2021

Avid’s ground-breaking cloud-hosted editing and storage solution – Edit on Demand – has been recognised with a major industry award.

Avid | Edit On Demand—already adopted by some of the world’s major broadcasters and post-production houses—won the TV Tech 2021 Best in Market awards. These recognize innovation and excellence in new, recently introduced, and pending products and services for professional TV/video, radio/audio and AV products and solutions. Winners were selected by panels of professional users and magazine and site editors.

Gary Green, Product Manager for Edit On Demand, said, “We are delighted to receive this award. Avid | Edit On Demand has been well received, enabling dispersed teams to collaborate and work together in the cloud like never before.”

Edit On Demand is a SaaS (software as a service) secure virtual editing environment—complete with Media Composer cloud editing and Avid NEXIS cloud storage.

Green continued, “Companies around the world are using Edit On Demand every day to deliver projects from magazine shows to feature films, and this award recognizes the great work of the team. We are looking forward to continue to drive new workflows and greater team collaboration through a slew of new features in the coming months.”

“We were impressed with the quality and innovation demonstrated by this year’s Best in Market nominees, ” said Tom Butts, TV Tech Editor in Chief. “The products and services that were selected made the cut–they demonstrated their ability to help advance the acquisition and distribution of entertainment and information across the media spectrum.”

Find out what world-class media creators including Gorilla TV and France TV are achieving with Avid | Edit On Demand.

By Andrew Germishuys

Founder of SAMDB, Andrew has worked full time in the film industry since the early 2000's. He has trained as an actor, completing his LAMDA Gold Medal, and attending many courses in Cape Town acting studios, with masterclasses with some of the international industries top directors, producers and filmmakers. Working as an actor and armourer in the film and television industry have given Andrew a great balance of skills across the board when it comes to the entertainment industry. Catch him on Twitter: twitter.com/andrewgerm_za Instagram: instagram.com/andrewgerm_za IMDb: www.imdb.com/name/nm5390453/