TikTok Star, Calvin Reef, Inks Exclusive PR Deal With Starburst Promotions

Social media influencer Calvin Reef has signed an exclusive PR deal with leading PR and celebrity management agency, Starburst Promotions.

The 21-year-old, who rose to prominence in 2020, currently boasts more than 1.8 million followers on TikTok (@calvin_reef) and 65 500 followers on Instagram (calvinreef_official) and his innovative, emotive and authentic content has earned him a place as one of the country’s biggest social media influencers.

Commenting on his collaboration with the globally acclaimed celebrity management agency, which has been representing some of the biggest local and international musicians, actors, films, authors and entrepreneurs for more than a decade, the TikTok star says: “I’m super excited about this new chapter and look forward to working with such an experienced and driven team.”

For Starburst Promotions, the collaboration is equally exciting. “We are thrilled to collaborate with Calvin, who is super talented and creative and embodies the next generation of influencers. We look forward to supporting him in nurturing his current audience and growing his personal brand and to open more promotional opportunities for influencer marketing to our clients. Influencer marketing is more than just a hot new trend. We look after only a hand full of very skilled influencers and Calvin now joins the incredible Chané Grobler and Roberto De Gouveia whom we have been looking after and managing for the past 18 months”, says Chief Executive Officer, Alishia van Deventer .

Calvin was born in Durban, KwaZulu-Natal, and currently lives in Ballito. He completed two years of study towards a qualification in Strategic Management, but his studies were put on hold after the social media company he founded received an offer from a record label to work with well-known Canadian band, Neon Dreams, and he moved to Cape Town. He describes this period of his life as a lot of fun and they became quite good friends with this famous band.

Over the past two years, Calvin has had the privilege of creating a TikTok house with other influencers, working with large record labels, collaborating with other influencers, appearing on podcasts, and being cast in a short film (due to be filmed in America next year). He has also appeared in music videos for local artists Snotkop and Che Lee.

The TikTok star is close to his family and enjoys gaming, surfing and motocross. He describes himself as driven and competitive and, as such, he is continuously seeking ways to develop his skills and expand his reach. In addition to growing his current audience and channels, Calvin sells merchandise based on his content and tattoos (he has nine).

He has also set his sights on launching his own digital marketing company, starting a TikTok channel focused on motocross, and pursuing acting opportunities.


TikTok-ster, Calvin Reef, Sluit Kontrak Met Bekroonde Publisiteitsagentskap, Starburst Promotions

Gewilde TikTok-invloeder, Calvin Reef, het pas ’n eksklusiewe ooreenkoms onderteken met die land se voorste publisiteitsagentskap, Starburst Promotions.

Dié 21-jarige ster, wat in 2020 naam gemaak het, het tans 1.8-miljoen volgelinge op TikTok (@calvin_reef) en 65 500 op Instagram (calvinreef_official). Sy innoverende, opregte en outentieke inhoud het vir hom ’n plek besorg op die lys van gewildste sosialemedia-invloeders in die land.

As jy hom vra oor sy ooreenkoms met dié wêreldklas publisiteitsagentskap, wat al vir meer as ’n dekade lank die grootste plaaslike en internasionale musikante, akteurs, rolprente, skrywers en entrepreneurs verteenwoordig, sê hy: “Ek is baie opgewonde oor hierdie nuwe hoofstuk in my loopbaan en sien uit daarna om saam met so ’n ervare en gedrewe span te werk.”

Vir Starburst Promotions, is dié samewerkingsooreenkoms net so opwindend. “Dis vir ons ’n voorreg om saam met iemand dinamies en kreatief soos Calvin te werk. Hy verteenwoordig die volgende generasie invloeders en verstaan die sosialemedia wêreld baie goed. Ons sien uit daarna om hom te ondersteun om sy huidige gehoor en persoonlike handelsmerk te help groei en ook om nuwe opsies ten opsigte van bemarking en geleenthede aan ons kliënte te kan bied. Ons bestuur slegs ‘n uitgesoekte handjievol invloeders waarvan Calvin nou aansluit by die baie gewilde en uiters suksesvolle Chané Grobler en Roberto De Gouveia wat reeds vir meer as 18 maande deur ons verteenwoordig en bestuur word”, sê Starburst se uitvoerende hoof, Alishia van Deventer.

Calvin is in Durban, KwaZulu-Natal, gebore en woon tans in Ballito. Hy het vir twee jaar strategiese bestuur studeer, voordat die sosialemedia-agentskap wat hy begin het ’n ongelooflike aanbod van ’n platemaatskappy af gekry het om Kaap toe te trek om met die Kanadese groep, Neon Dreams, te werk en hy moes opskop. Hy beskryf hierdie ervaring as ongelooflik en hulle het baie goeie vriende met dié populêre groep geword.

Oor die afgelope twee jaar, het Calvin die voorreg gehad om ’n TikTok-agentskap te skep saam met ander sosialemedia-invloeders, saam met groot platemaatskappye en ander invloeders te werk, op podsendings te verskyn en ’n rol in ’n kortfilm (wat volgende jaar in Amerika verfilm word) te kry. Hy was ook al in plaaslike sterre, soos Snotkop en Che Lee se musiekvideo’s, te sien.

Dié TikTok-ster is na aan sy gesin en geniet rekenaarspeletjies, branderplankry en Motocross. Hy beskryf homself as gemotiveerd en mededingend en is altyd op soek na nuwe maniere om sy vaardighede en gehoor uit te brei.

Buiten daarvoor om sy huidige gehoor en kanale te groei, verkoop Calvin ook doelgemaakte produkte wat geïnspireer is deur sy inhoud en tatoes (hy het nege). Hy beplan ook om sy eie digitale bemarkingsmaatskappy en ’n TikTok-kanaal oor Motocross te begin, en om sy lyf akteur te hou.

By Andrew Germishuys

Founder of SAMDB | Actor | Armourer | Tech Enthusiast With over two decades in the film industry, I'm a seasoned actor and skilled armourer. I hold numerous certifications in acting and filmmaking, complemented by degrees and diplomas in IT and technology, giving me a unique blend of creative and technical expertise. When I'm not on set or in the workshop, you'll find me immersed in the world of gaming and VR, fuelling my passion for cutting-edge technology. Connect with me: X / Twitter Facebook Instagram Mastodon Threads Explore my work on SAMDB IMDb