he FM AdFocus Awards have announced their jury line-up for 2022.
Financial Mail has confirmed the deadline for entries for the 2022 AdFocus. It has also announced the extension of its deadline for entries to 8 September.
“Due to the volume of demand of this year’s entries, the decision was made to extend the deadline to give all applicants the time they need to ensure they get their entries in,” says 2022 Jury chair, Faheem Chaudhry.
The 2022 jury
As is tradition with the awards, several new jurors join second-term jury members as they determine this year’s winners.
The new jury members include:
- Zanele Zwane, managing director of Duke
- Firdous Osman, managing director of Saatchi & Saatchi
- Nimay Parekh, chief digital officer, King James
- Merissa Himraj, chief executive officer, Wavemaker
- Wandile Collins, founder and chief strategic officer, Black Swan
- Sharon Keith, marketing director, Heineken
- Ana Carrapichano, founder and owner, Mediology (served on the AdFocus media jury in 2021)
They join second-term jury members:
- Faheem Chaudhry, managing director, M&C Saatchi Abel Jhb (AdFocus jury chair 2022)
- Gillian Rightford, founder, AdTherapy
- Lebo Madiba, founder, Powerhouse PR
- Luca Gallarelli, group chief executive officer, TBWA
- Warren Moss, founder and chief executive officer, Demographica
Chaudhry says this year’s jury is made up of an exceptional group of industry leaders from across a variety of companies.
“On the jury, we have agency chief executives across through-the-line, media and public relations agencies as well as industry consultants and clients, all of whom have a wealth of experience both locally and internationally.
“This jury brings true diversity of thought to the judging room and I’m looking forward to the robust debates that will in the end decide the agencies most worthy of being named agency of the year,” he says.
Media part of the main jury
The AdFocus judging process will be slightly different this year. In previous years, a separate media jury adjudicated the media agency entries. This year the media categories will be adjudicated by the main jury.
Chaudhry explains, “Media agencies form a critical part of our industry’s landscape. We wanted to bring the debate and discussion around the media industry into the main jury for two main reasons. The first is so that the media industry is represented on the main jury and benefits from all the core discussions that will take place across all categories.”
He adds that this is also to ensure that the media award is judged by a cross-functional set of jurors who interact with media agencies and experience media agencies from different angles.”
POPIA update
All information submitted by agencies is protected by the Protection of Personal Information Act (POPIA). The Agency Group of the Year entry requirements has been amended to reflectthis.
To enter the 2022 AdFocus Awards please register on the AdFocus website: www.adfocus.co.za The winners will be announced on 23 November 2022.
Click on LOG IN and it will direct you to where to register. Once you have registered you will receive an e-mail with your log-in details. It will then be possible to log in to the site. Please note that log-ins from 2021 are no longer valid and you need to register again to get log-in details for 2022.
Further information on award categories, entry criteria and closing dates can be found at www.adfocus.co.za. For queries regarding AdFocus Awards entries, contact Danette Capper at [email protected] or 082 494 4174. For advertising and sponsorship opportunities in the 2022 FM AdFocus publication, contact Cortney Hoyland ([email protected]) or Kay Naidoo ([email protected]).
About the Financial Mail AdFocus Awards
Since 1990, the Financial Mail AdFocus Awards have become a landmark on the South African marketing and communications landscape. But just as that landscape has changed, so has AdFocus, to reflect the priorities of the industry. Today it is unique, by recognising agencies and individuals, not just for their creative and marketing skills, but for their all-round business acumen. Industry peers make up the jury to judge the Awards and the judging process and results are audited by Deloitte.
